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Europe Pet Food Market Size

The European pet food market is experiencing significant growth, driven by a strong culture of pet ownership and an increasing focus on pet health and well-being. The market's expansion is characterized by a rising pet population and a shift from homemade meals to commercial pet foods. The dog food segment leads the market due to high consumption and a trend towards commercial diets, while the cat food market is growing rapidly due to the popularity of cats as low-maintenance pets. Additionally, the market for other pets is expanding to meet unique nutritional needs. The UK holds a substantial share of the market, attributed to its diverse pet food offerings and value for money, while Poland is poised for rapid growth. Overall, the European pet food market is set to continue its upward trajectory, reflecting the increasing demand for specialized and commercial pet food products.

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Market Size of europe pet food Industry

Europe Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 55.02 Billion
svg icon Market Size (2029) USD 78.88 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 7.47 %
svg icon Largest Share by Country United Kingdom
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Pet Food Market Analysis

The Europe Pet Food Market size is estimated at USD 55.02 billion in 2024, and is expected to reach USD 78.88 billion by 2029, growing at a CAGR of 7.47% during the forecast period (2024-2029).

55.02 Billion

Market Size in 2024 (USD)

78.88 Billion

Market Size in 2029 (USD)

6.72 %

CAGR (2017-2023)

7.47 %

CAGR (2024-2029)

Largest Market by Product

71.34 %

value share, Food, 2022

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Rising pet ownership rates and the availability of a wide variety of pet food options, including custom-made dry and wet pet foods with specialized diets, are driving the segment.

Largest Market by Country

14.89 %

value share, United Kingdom, 2022

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High pet owing population, strong distribution networks, wide company presence, and high consumer spending have contributed to its leading position in the region.

Fastest-growing Market by Product

8.25 %

Projected CAGR, Pet Veterinary Diets, 2023-2029

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Growing pet health concerns, the prevalence of chronic diseases, and rising demand for specialized pet nutrition are likely to bolster the segment's demand during the forecast period.

Fastest-growing Market by Country

14.34 %

Projected CAGR, Poland, 2023-2029

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Increasing pet ownership rates and growing consumers' power to spend more on premium and nutritional pet food products are some of the major factors driving the Polish market.

Leading Market Player

12.30 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader and it has focused heavily on product innovations, launched super premium pet foods in the region, and expanded its wet pet food capacities.

Dogs dominate the pet food market due to their high consumption rate, which is attributed to their large size

  • Europe has a strong culture of pet ownership, and Europeans have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the European pet food market grew by 38.7% between 2017 and 2022, driven by an increase in the pet population by 11.6% during the same period.
  • The European pet food market is dominated by the dog food segment, which reached a market value of USD 19.48 billion in 2022. The dog food segment is leading due to the high consumption of dog food, driven by their large size, as well as a significant number of pet owners shifting from homemade meals to commercial pet food. There was also an increase in the expenditures on dogs by 35.1% from 2017 to 2022. As a result, the dog food segment is estimated to register a CAGR of 7.7% during the forecast period.
  • In Europe, cats are the most popularly owned pets, with a population of 117.7 million in 2022. This rise in the number of cats has created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market witnessed significant growth, reaching a value of USD 19.44 billion in 2022.
  • Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. Therefore, the other pets segment grew by USD 1.94 billion between 2017 and 2022.
  • The increasing awareness among pet owners about the benefits of pet food and the growing population of pets in the region are estimated to drive the pet food market during the forecast period.
Europe Pet Food Market

The United Kingdom dominated the European pet food market mainly due to the high pet population and increased use of commercial pet foods

  • The European pet food market was valued at USD 47.74 billion in 2022. The pet food market in the region is experiencing significant growth, which increased by 23.6% between 2017 and 2021. This growth can be attributed to multiple factors, including the rising pet population in the region, which reached 324.4 million in 2022, increasing from 290.5 million in 2017. The increasing trend of pet humanization and the increased focus of pet owners on the health and well-being of their pets have also contributed to the market's expansion.
  • Among European countries, the UK pet food market is the largest, accounting for 14.9% of the European pet food market in 2022. This higher market share of the United Kingdom is mainly due to the rising pet population in the country, increasing use of commercial pet foods, increased availability of a diverse range of pet food diets, and the benefits and value for money that pet food offers have contributed to its popularity. Moreover, the increased demand for specialized pet food diets that enhance pet health and well-being from pet owners has also contributed to the market growth.
  • Poland's pet food market is anticipated to be the fastest-growing market in Europe, with a CAGR of 14.3% during the forecast period. This is mainly attributed to the growing pet population, and a large number of pet owners are shifting from home-cooked food to commercial pet food in the country due to the rising trend of pet humanization.
  • The increasing pet population in the region, the growing focus of pet owners on their pet health and well-being, and the increased adoption of commercial pet foods are the factors anticipated to drive the European pet food market, registering a CAGR of 6.4% during the forecast period.

Europe Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. France, Germany, Italy, Netherlands, Poland, Russia, Spain, United Kingdom are covered as segments by Country.

  • Europe has a strong culture of pet ownership, and Europeans have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the European pet food market grew by 38.7% between 2017 and 2022, driven by an increase in the pet population by 11.6% during the same period.
  • The European pet food market is dominated by the dog food segment, which reached a market value of USD 19.48 billion in 2022. The dog food segment is leading due to the high consumption of dog food, driven by their large size, as well as a significant number of pet owners shifting from homemade meals to commercial pet food. There was also an increase in the expenditures on dogs by 35.1% from 2017 to 2022. As a result, the dog food segment is estimated to register a CAGR of 7.7% during the forecast period.
  • In Europe, cats are the most popularly owned pets, with a population of 117.7 million in 2022. This rise in the number of cats has created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets. As a result, the cat food market witnessed significant growth, reaching a value of USD 19.44 billion in 2022.
  • Other animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. Therefore, the other pets segment grew by USD 1.94 billion between 2017 and 2022.
  • The increasing awareness among pet owners about the benefits of pet food and the growing population of pets in the region are estimated to drive the pet food market during the forecast period.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country
France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
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Europe Pet Food Market Size Summary

The European pet food market is experiencing robust growth, driven by a strong culture of pet ownership and increasing affection for pets among Europeans. This has led to a significant expansion in the market, with the dog food segment leading due to high consumption and a shift from homemade to commercial pet food. Cats, being the most popular pets in Europe, have also contributed to the market's growth, with their rising popularity attributed to low maintenance and cost-effectiveness. The market is further bolstered by the increasing awareness of the benefits of specialized pet food and the growing pet population in the region. The trend of pet humanization, where pets are treated as family members, has also played a crucial role in the market's expansion, as pet owners focus more on the health and well-being of their pets.

The market landscape is characterized by a diverse range of pet food products catering to different animal needs, with the UK holding a significant share due to its large pet population and diverse pet food offerings. Poland is anticipated to be the fastest-growing market, driven by a shift towards commercial pet food and the trend of pet humanization. The market is fragmented, with major players like ADM, Affinity Petcare SA, Colgate-Palmolive Company, Mars Incorporated, and Nestle (Purina) leading the charge. The COVID-19 pandemic has further accelerated online sales, with e-commerce platforms like Amazon gaining prominence. The introduction of new products and strategic acquisitions by key players are expected to continue shaping the market dynamics in the coming years.

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Europe Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Country

      1. 1.4.1 France

      2. 1.4.2 Germany

      3. 1.4.3 Italy

      4. 1.4.4 Netherlands

      5. 1.4.5 Poland

      6. 1.4.6 Russia

      7. 1.4.7 Spain

      8. 1.4.8 United Kingdom

      9. 1.4.9 Rest of Europe

Europe Pet Food Market Size FAQs

The Europe Pet Food Market size is expected to reach USD 55.02 billion in 2024 and grow at a CAGR of 7.47% to reach USD 78.88 billion by 2029.

In 2024, the Europe Pet Food Market size is expected to reach USD 55.02 billion.

Pet Food Market Europe Report Snapshots

Europe Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029