Europe Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Pet Food Market Analysis

The Europe Pet Food Market size is estimated at 58.83 billion USD in 2025, and is expected to reach 83.92 billion USD by 2030, growing at a CAGR of 7.36% during the forecast period (2025-2030).

The European pet food industry is experiencing significant transformation driven by evolving pet ownership patterns and changing consumer preferences. The region demonstrates a strong pet ownership culture, with the pet population reaching 324.4 million in 2022, reflecting Europeans' deep affection for animal companions. This is further evidenced by the fact that 46% of European households, approximately 90 million homes, owned pets in 2021. The increasing trend of pet humanization has led to pets being considered integral family members, resulting in higher spending on premium pet care products and specialized nutrition solutions.

The industry has witnessed substantial changes in consumer purchasing behavior and product preferences. Pet owners are increasingly prioritizing health and wellness, driving demand for specialized and premium pet food market products. This shift is particularly notable in the growing preference for natural ingredients, grain-free options, and products addressing specific health conditions. Major manufacturers are responding to these pet food industry trends through product innovation and expansion of manufacturing capabilities, as exemplified by Mars Inc.'s USD 55 million investment in 2023 to expand its wet pet food manufacturing facility in Russia.

The distribution landscape for pet food in Europe products continues to evolve, with a notable shift toward omnichannel retail strategies. While supermarkets and specialty stores remain dominant channels, online platforms are experiencing rapid growth due to their convenience and wider product selection. The e-commerce trend accelerated as consumers increasingly prefer the convenience of home delivery and access to detailed product information online. Specialty retailers are adapting by expanding their online presence, with major chains like Maxi Zoo, Fressnapf, and Tiendanimal developing robust e-commerce capabilities alongside their physical stores.

Product innovation and premiumization are reshaping the market landscape, with manufacturers focusing on developing specialized nutrition solutions. The industry has seen a surge in veterinary diets, nutraceuticals, and functional ingredients targeting specific health conditions. Companies are investing in research and development to create innovative formulations that address various pet health concerns, from digestive sensitivity to joint health. This trend is particularly evident in the growing range of breed-specific formulations and age-appropriate nutrition solutions being introduced to the market, reflecting the industry's response to pet owners' increasing sophistication in understanding their pets' nutritional needs. The pet food industry statistics highlight the growing emphasis on tailored nutrition solutions within the European pet food market.

Europe Pet Food Market Trends

Cats are the major companion animals adopted in Europe as they are a symbol of good luck and adapt easily to small spaces

• In Europe, cats are the major pets adopted by pet parents, accounting for 36.4% of the total pet population in 2022. The high adoption of cats is mainly due to their adaptability to smaller living spaces, as they can be kept indoors without feeling cooped up. Also, in some European countries, including the United Kingdom, Germany, and Russia, cats are symbols of good luck and fortune.
• Owning pets creates a sense of companionship, affection, protection, and unique bonds with the owners. Therefore, 90 million households in the European Union had pets in 2021, representing 46% of the households. The European cat population has been steadily increasing over the years, which increased by 14.9% during 2017-2022. Moreover, the higher adoption of cats as pets after the COVID-19 pandemic was mainly attributed to the increase in pet humanization, stimulated by loneliness, remote work, and helping prevent illness and allergies. From 2020 to 2022, the cat population increased by 7.1%.
• In Europe, Russia consists of a large cat population, accounting for 19.6% of the total population in the region in 2022, followed by Germany (14.8%), France (13.2%), and the United Kingdom (11.1%). There is a cultural affinity for cats in Russia, with many Russian literary works featuring cats as important characters, and they are considered good luck in Russian folklore. European shorthair, Chartreux, Russian Blue, and Siberian are among the major cat breeds adopted in Russia and the region.
• The adoption of harmonized rules for traveling with pets, growing online sales of cats, relatively lower maintenance, and urban living are some of the major factors that drive the cat population and, thereby, the pet food market in the region.

Growing awareness about the benefits of healthy, nutritious pet food and the convenience of purchasing from home through e-commerce websites are likely to drive expenditure on pets in the region

• There was an increase in pet expenditure in Europe during the study period because of growing spending on different types of food and rising premiumization as pet parents are increasingly concerned about the health needs of their pets. These factors helped in increasing the pet expenditure per animal by 24% between 2017 and 2022. In 2022, dogs had the largest expenditure share, accounting for 37.9%, because of their higher consumption of pet food than cats and being fed with premium pet food. For instance, in the United Kingdom, people's average pet food expense was USD 330, more than a cat's food expense of USD 150 in 2022. Moreover, dogs are provided with services such as pet grooming and training for socialization with other dogs.
• Pet parents provide premium brand products to their pets, such as cats and dogs. Pet parents prefer to feed their pets food from brands such as Royal Canin, Purina, and Whiskas because of the growing pet humanization and increased disposable incomes. There is also a rise in purchasing medium-priced pet food due to improvements in the nutrition offered by these products.
• During the COVID-19 pandemic, there was an increase in pet food sales through online channels as most supermarkets had fewer product offerings due to the lockdown and the convenience of a higher number of products available on e-commerce websites. This helped Amazon to be a leader in pet food sales in the United Kingdom, and the website has received more than 579 million visits annually since the pandemic. The higher consumption of premium pet food and growing awareness about the benefits of healthy, nutritious pet food helped increase pet expenditure in the region.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

• The growing dog-friendly ecosystem in the region is driving the adoption of dogs from animal shelters and rescue organizations
• The growing popularity of other animals and the rising number of acquisition channels for other animals' adoption are driving their market

Segment Analysis: PET FOOD PRODUCT

Food Segment in Europe Pet Food Market

The food segment maintains its dominant position in the European pet food market, accounting for approximately 70% of the total market share in 2024. This substantial market share is primarily driven by the essential nature of pet food products in meeting daily nutritional requirements. Within this segment, dry pet foods emerge as the preferred choice among pet owners due to their convenience, long shelf life, nutritional balance, and cost-effectiveness compared to wet pet food market products. The United Kingdom and Germany are the leading markets for pet food products in Europe, collectively accounting for nearly 29% of the food segment, attributed to their diverse product offerings and significant pet populations. The segment's growth is further supported by the increasing shift from homemade meals to commercial pet food products, particularly in urban areas where convenience and nutritional optimization are prioritized.

Pet Nutraceuticals Segment in Europe Pet Food Market

The pet nutraceuticals segment is experiencing remarkable growth in the European market, projected to expand at approximately 8% during 2024-2029. This accelerated growth is driven by the increasing awareness among pet owners regarding the benefits of nutritional supplements and the growing trend of preventive healthcare for pets. The segment's expansion is particularly notable in premium markets where pet owners are increasingly investing in supplements containing vitamins, minerals, omega-3 fatty acids, and probiotics to enhance their pets' overall health and well-being. The growth is further supported by veterinarians' recommendations and the rising adoption of holistic approaches to pet care, especially in countries like the United Kingdom, Germany, and France, where pet health awareness is particularly high.

Remaining Segments in Pet Food Product Market

The pet treats and veterinary diets segments complete the European pet food market landscape, each serving distinct yet crucial roles in pet nutrition and care. Pet treats serve as important tools for training, reward systems, and dental health maintenance, while also strengthening the bond between pets and their owners. The veterinary diets segment addresses specific health conditions and dietary requirements, offering specialized nutrition for pets with various health issues such as digestive sensitivities, renal problems, and weight management needs. Both segments are experiencing steady growth driven by increasing pet humanization trends and growing awareness of pet health needs among European pet owners.

Segment Analysis: PETS

Dogs Segment in Europe Pet Food Market

The dog food market segment dominates the European pet food market, accounting for approximately 41% of the total market value in 2024. This significant market share is attributed to dogs' higher per capita consumption of pet food compared to other pets, with dogs consuming around 37.3 kg per capita annually versus 23.1 kg for cats. The segment's prominence is further strengthened by the increasing trend of pet humanization and the rising adoption of commercial pet food products. Dog owners in Europe are increasingly focusing on premium and specialized food products, including veterinary diets and treats, particularly for training purposes. The segment's growth is also supported by the expanding range of product offerings, from basic kibbles to specialized formulations addressing specific health conditions and nutritional requirements. Additionally, the segment is experiencing robust growth and is projected to expand at nearly 9% annually through 2024-2029, driven by increasing pet adoption rates and the growing preference for high-quality commercial pet food products over homemade alternatives.

Remaining Segments in Europe Pet Food Market

The cats and other pets segments constitute significant portions of the European pet food market, each serving distinct consumer needs and preferences. The cats segment represents a substantial market share, driven by cats being the most numerous pets in Europe, with their owners increasingly seeking specialized nutrition solutions and premium food products. Despite their larger population, cats consume less food per capita compared to dogs, influencing their market value contribution. The other pets segment, encompassing ornamental fish, birds, and small mammals, serves a diverse range of pet owners with specialized dietary requirements. This segment has gained traction due to the growing popularity of alternative pets in urban environments and the increasing availability of specialized food products catering to these animals' unique nutritional needs. Both segments benefit from the overall trend of pet humanization and the shift towards commercial pet food products, contributing to the market's diversification and growth.

Segment Analysis: DISTRIBUTION CHANNEL

Supermarkets/Hypermarkets Segment in European Pet Food Market

Supermarkets and hypermarkets represent the dominant distribution channel in the European pet food market, accounting for approximately 43% of the market share in 2024. This channel's prominence is driven by its ability to offer a convenient one-stop shopping experience where customers can purchase both household products and pet food simultaneously. Major retail chains like Tesco, Carrefour, Auchan, Sainsbury's, Lidl, and Aldi have established strong networks across Europe, providing customers with extensive pet product portfolios at competitive prices. The segment's success is further bolstered by the availability of premium brands, regular promotional offers, and loyalty programs that attract price-conscious consumers while maintaining quality standards. Additionally, these stores stock a comprehensive range of products, from standard pet food to specialized dietary options, making them a preferred choice for pet owners seeking variety and convenience under one roof.

Specialty Stores Segment in European Pet Food Market

The specialty stores segment is demonstrating remarkable growth potential in the European pet food market, with projections indicating a robust growth rate of approximately 9% during 2024-2029. This exceptional growth is driven by several factors, including the increasing demand for personalized and customizable pet food products, expert staff assistance, and specialized pet care services. These stores have evolved to become comprehensive pet care destinations, offering not just products but also valuable advice on pet nutrition and health. The segment's growth is further supported by the expansion of multi-chain networks of specialty retailers like Maxi Zoo, Pets at Home, Aveve, and Futterhaus across various European locations. These stores are increasingly adopting omnichannel strategies, combining their physical presence with digital platforms to enhance customer reach and convenience, while maintaining their core strength of providing expert guidance and premium product selections.

Remaining Segments in Distribution Channel

The European pet food market's distribution landscape is further diversified through online channels, convenience stores, and other retail formats. The online channel has emerged as a significant player, offering unprecedented convenience through e-commerce platforms and home delivery services, particularly appealing to urban pet owners. Convenience stores serve as crucial touchpoints for emergency purchases and quick replenishments, especially in residential areas. Other channels, including veterinary clinics, feed and farm supply stores, and pet shelters, contribute to the market's accessibility by serving specific customer segments with specialized needs. These diverse channels complement each other, creating a comprehensive distribution network that caters to varying consumer preferences and shopping behaviors across different European regions.

Europe Pet Food Market Geography Segment Analysis

Pet Food Market in the United Kingdom

The United Kingdom stands as the dominant force in the European pet food market size by country, commanding approximately 15% of the market share in 2024. The country's pet food market is characterized by a robust distribution network comprising supermarkets, specialty stores, and online channels, offering a diverse range of products from premium to mass-market segments. The market's strength is underpinned by high pet ownership rates and a strong culture of pet humanization, where pets are considered integral family members. British pet owners demonstrate a growing preference for premium and specialized pet food products, particularly those addressing specific health concerns and dietary requirements. The market shows particular dynamism in segments such as dry pet food, which dominates due to its convenience and cost-effectiveness, while also seeing significant growth in specialized categories such as veterinary diets and nutraceuticals. The country's pet food industry benefits from stringent quality standards and regulations, ensuring high product quality and safety standards that resonate well with quality-conscious British consumers.

Pet Food Market in Poland

Poland emerges as the most dynamic market in the European pet food market size by country, projected to achieve an impressive growth rate of approximately 14% from 2024 to 2029. The country's pet food sector is experiencing a transformative phase, driven by changing consumer preferences and increasing pet humanization trends. Polish pet owners are increasingly shifting from traditional homemade pet food to commercial pet food products, reflecting a growing awareness of pet nutrition and health requirements. The market demonstrates particular strength in the food segment, which dominates the country's pet food landscape, while treats and specialized products are gaining significant traction. The country's retail landscape is evolving rapidly, with modern retail formats and e-commerce platforms playing an increasingly important role in pet food distribution. Pet food manufacturers are responding to this growth opportunity by expanding their product portfolios and introducing innovative products tailored to local preferences. The market also benefits from Poland's strategic location in Central Europe, making it an attractive base for pet food manufacturing and distribution operations.

Pet Food Market in Germany

Germany represents a sophisticated and mature pet food market size by country characterized by high levels of innovation and product differentiation. The country's pet food industry benefits from a strong tradition of pet ownership and a deep-rooted culture of pet care. German consumers show a marked preference for premium and natural pet food products, driving manufacturers to focus on high-quality ingredients and transparent sourcing practices. The market structure reflects the country's emphasis on specialty retail channels, with dedicated pet stores and veterinary clinics playing crucial roles in product distribution. Environmental sustainability and ethical sourcing have become increasingly important factors in German pet owners' purchasing decisions, leading to the growth of eco-friendly and sustainably produced pet food options. The country's pet food manufacturers are at the forefront of developing innovative products, particularly in segments such as organic pet food and functional ingredients. German pet owners' increasing focus on pet health and wellness has led to strong growth in specialized segments such as veterinary diets and nutraceuticals.

Pet Food Market in Russia

Russia's pet food market demonstrates remarkable potential, driven by evolving consumer preferences and increasing pet ownership rates. The market is characterized by a rapid shift from traditional feeding practices to commercial pet food products, particularly in urban areas. Russian pet owners are increasingly embracing premium pet food products, reflecting rising disposable incomes and growing awareness of pet nutrition. The country's vast geography has led to the development of sophisticated distribution networks, with both modern retail formats and e-commerce platforms playing crucial roles in market development. Local manufacturers are expanding their production capabilities while international brands maintain a strong presence, creating a competitive and dynamic market environment. The market shows particular strength in dry pet food products, while wet food and treats segments are experiencing rapid growth. Russian consumers show increasing interest in specialized pet food products, particularly those addressing specific health conditions and age-related requirements. The market benefits from ongoing modernization of retail infrastructure and increasing penetration of organized retail formats.

Pet Food Market in Other Countries

The pet food markets in other European countries, including France, Italy, Spain, and the Netherlands, each demonstrate unique characteristics and growth patterns shaped by local consumer preferences and market dynamics. These markets are characterized by varying levels of maturity and different approaches to pet nutrition and care. France pet food market maintains a strong focus on premium pet food products and specialized nutrition, while Italy shows increasing interest in natural and organic pet food options. Spain's market is marked by growing pet ownership rates and increasing premiumization trends, particularly in urban areas. The Netherlands demonstrates strong environmental consciousness in pet food choices, with sustainable and responsibly sourced products gaining popularity. These markets collectively contribute to Europe's diverse pet food landscape, each bringing unique consumer preferences and market opportunities. The varying regulatory environments and distribution channels across these countries create a complex but opportunity-rich market environment for pet food manufacturers and retailers.