Europe Pet Food Market - Analysis of Growth, Trends, and Forecast (2019 - 2024)

The Europe Pet Food Market is segmented by product into dry pet food, wet pet food, veterinary diet, treat/snack, liquid food and organic product, by pricing into economic, premium and super-premium segment, by animal type into dog,cat,bird and other animals, by ingredient type into animal-derived,plant-derived, cereals and cereal derivatives and other ingredient types, by sales channel into specialised pet shops, internet sales, hypermarket and other sales channel (Grocery, Non-grocery) and by geography into Germany, UK, France, Spain, Russia, Italy and other regions.

Market Snapshot

Market Snapshot 1
Study Period:


Base Year:


Key Players:

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Market Overview

The Europe Pet Food Market was valued at USD 26.78 billion in 2018 which is projected to grow at a CAGR of 4.77% during the forecast period (2019-2024).Pet humanization involves owners trying to incorporate pets into more and more aspects of their human lives, like holidays, nutrition, health care, and more. This led to the commercialization of human-like goods and services for pets, healthcare services, including counselling and health insurance which is acting as a major driver behind the growth of this market.


Scope of the Report

The report contains an analysis of various parameters of the Europe pet food market. The study includes various kinds of pet food that are given to companion animals.The market has been segmented, based on animal type, product type, by pricing, by ingredient type, by sales channel type, and by geography. The study involves the analysis and market demand for the pet food.The report presents wide-range analysis of market shares, size, and trends in the European pet food market. The market operates in the B2C mode, and market sizing has been done at the consumer level.

Dry Pet Food
Grain Free
Other Dry Pet Food
Wet Pet Food
Grain Free
Other Wet Pet Food
Veterinary Diet
Liquid Food
Organic Product
Economic Segment
Premium Segment
Super Premium Segment
Animal Type
Other Animals
Ingredient Type
Cereals and Cereal Derivatives
Other Ingredient Types
Sales Channel
Specialized Pet Shop
Internet Sales
Other Sales Channels (Grocery, Non-grocery)
United Kingdom
Other Regions

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Key Market Trends

Increasing trend of nuclear family is driving the market

The rapid pace of economic and societal changes can be linked to the trends in pet ownership. The market for pet food closely shadows the market for pets. As the new generation of professionals become more isolated, the social comfort, company, security, and aesthetic sense offered by pets are the main reasons cited for owning a pet. The major factor impacting pet foods is urbanization. Increasing urbanization leads to the breaking up of large households and separation from nature. These are often linked to the desire toward pets.

Market Trend 1

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Cat Food dominates the market

The European region is one of the fastest growing pet food markets of the world. Additionally, the region houses countries like Germany, which is the second-largest exporter in the world, with the exports accounting for more than one-third of the national output. The pet population in Europe is on the rise, most notably cats. This rise is attributed to two factors, namely, growing pensioners and steady decline in birth rates in the nation. Cat food is the most popular pet food, while the dog, bird, and fish food has recently shown a slight decline. 

Market Trend 2

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Competitive Landscape

The market studied consists of prominent players, like Mars Inc., Hills Pet Nutrition and Nestle Purina Petcare together accounting for more than half of the market share. Consisting heavily of large multinational players, the market studied also houses many private label players. Apart from the presence of loyal customer base, the major players of the market studied benefit from large marketing and innovation capacities. Almost all of the players have multiple stores, warehouses, and the distribution outlets are distributed all across Europe.

Major Players

  1. Mars Inc.
  2. Nestle SA (Purina)
  3. Colgate Palmolive ( Hill's Pet Nutrition)
  4. Wellpet
  5. J.M.Sucker (Big Heart)

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

        1. Grain Free

        2. Other Dry Pet Food

      2. 5.1.2 Wet Pet Food

        1. Grain Free

        2. Other Wet Pet Food

      3. 5.1.3 Veterinary Diet

      4. 5.1.4 Treat/Snack

      5. 5.1.5 Liquid Food

      6. 5.1.6 Organic Product

    2. 5.2 Pricing

      1. 5.2.1 Economic Segment

      2. 5.2.2 Premium Segment

      3. 5.2.3 Super Premium Segment

    3. 5.3 Animal Type

      1. 5.3.1 Dog

      2. 5.3.2 Cat

      3. 5.3.3 Bird

      4. 5.3.4 Other Animals

    4. 5.4 Ingredient Type

      1. 5.4.1 Animal-derived

      2. 5.4.2 Plant-derived

      3. 5.4.3 Cereals and Cereal Derivatives

      4. 5.4.4 Other Ingredient Types

    5. 5.5 Sales Channel

      1. 5.5.1 Specialized Pet Shop

      2. 5.5.2 Internet Sales

      3. 5.5.3 Hypermarket

      4. 5.5.4 Other Sales Channels (Grocery, Non-grocery)

    6. 5.6 Geography

      1. 5.6.1 Germany

      2. 5.6.2 United Kingdom

      3. 5.6.3 France

      4. 5.6.4 Spain

      5. 5.6.5 Russia

      6. 5.6.6 Italy

      7. 5.6.7 Other Regions


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive ( Hill's Pet Nutrition)

      4. 6.3.4 InVivo NSA

      5. 6.3.5 Heristo AG

      6. 6.3.6 Deuerer

      7. 6.3.7 Wellpet

      8. 6.3.8 J.M.Sucker (Big Heart)

      9. 6.3.9 Diamond Pet Foods

      10. 6.3.10 Blue Buffalo

      11. 6.3.11 Sunshine Mills


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