Canada Pet Food Market - Growth, Trends, and Forecast (2019 - 2024)

The Canada pet food market is segmented by product into dry pet food, wet pet food, veterinary diets, treats or snacks, liquid food and organic product, by pricing into economy, premium segment and super-premium segment, by animal type into dog,cat, bird and others, by ingredient type into animal derived, plant derived, cereal and cereal derivatives and others and by sales channel into specialised pet shop, internet sale, hypermarket and others.

Market Snapshot

Market Snapshot 1
Study Period:


Base Year:


Key Players:

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Market Overview

The Canada's pet food market was valued at USD 392.1 million in 2024 and is projected to grow at a CAGR of 4.27% during the forecast period (2019-2024).The increase of pet humanization, wherein pets are treated with increased care and hygiene, is proving to be a major driver for the market and is leading to major changes in product packing and resourcing of ethically viable products.The development of private labels stores focusing on unique and locally sourced products to increase their overall appeal, and the increasing density of nuclear families are the other major drivers of the market. 

Scope of the Report

Pet Food is the plant or animal derived material which is used for the consumption of pets. The Canada pet food market is segmented by product type (dry pet food, wet pet food, veterinary diets, treats/snacks, and organic products), pricing type (economic segment, premium segment, and super-premium segment), animal type (dogs, cats, birds, and other animal types),ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types) and sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels). 

Dry Pet Food
Wet Pet Food
Veterinary Diets
Liquid Food
Organic Product
Premium Segment
Super-Premium Segment
Animal Type
Ingredient Type
Animal Derived
Plant Derived
Cereal & Cereal Derivative
Sales Channel
Specialized Pet Shop
Internet Sale

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Key Market Trends

Dry Food captures the major market share

Dry food is the largest segment accounting for a largest share of the total market share, followed by snacks and wet foods. The wide variety of available formulations and health claims provide a stiff competition and offer a lot to consumers. The dry pet food segment, which was responsible for about 32 % of the market revenue, has been dominant, due to the established benefits associated with it, such as dental benefits, ease of storage, and energy efficiency. 

Market Trend 1

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Dog Food captures the market

Dogs are is the major consumers of pet foods. Dogs adopt traditional eating habits, such as meat, non-meat scraps, left overs of human food, etc. However, these unhygienic foods lead to allergic reactions in pets. Health concern for animals and pet humanization have created an opportunity for specialized pet food.The major raw materials used in dog food are food grade ingredients and additives. Commercial dog food is available in  dry form or wet canned form. Dry dog pet food contains 6–10% moisture by volume, as compared to 60–90% in wet canned food.

Market trend 2

Competitive Landscape

The four companies in the pet food industry dominate the market because they have huge revenues and decades of experience in this field. The companies use this experience to have a monopoly over the market and consumers. They have huge research and development budgets, which help them to come out with new formulas and flavors to offer to the consumers. The Canada Pet food market is captured by four major companies. These big four companies account for more than 53% of the market. In fact, two of those account for 39% of the market.

Major Players

  1. Mars Pet Care Inc.
  2. Nestle Purina Pet Care
  3. Hill’s Pet Nutrition
  4. The J.M Smucker Company
  5. Blue Buffalo

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Market Opportunities

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

        1. Grain-free

        2. Others

      2. 5.1.2 Wet Pet Food

        1. Grain-free

        2. Others

      3. 5.1.3 Veterinary Diets

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Liquid Food

      6. 5.1.6 Organic Product

    2. 5.2 Pricing

      1. 5.2.1 Economy

      2. 5.2.2 Premium Segment

      3. 5.2.3 Super-Premium Segment

    3. 5.3 Animal Type

      1. 5.3.1 Dog

      2. 5.3.2 Cat

      3. 5.3.3 Bird

      4. 5.3.4 Others

    4. 5.4 Ingredient Type

      1. 5.4.1 Animal Derived

      2. 5.4.2 Plant Derived

      3. 5.4.3 Cereal & Cereal Derivative

      4. 5.4.4 Others

    5. 5.5 Sales Channel

      1. 5.5.1 Specialized Pet Shop

      2. 5.5.2 Internet Sale

      3. 5.5.3 Hypermarket

      4. 5.5.4 Others


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Incorporated

      2. 6.3.2 Nestle Purina Pet Care

      3. 6.3.3 Colgate Pamolive (Hill’s Pet Nutrition)

      4. 6.3.4 Unicharm Corporation

      5. 6.3.5 Nutriara Alimentos (Lupus Food)

      6. 6.3.6 Neovia (Invivo Nsa)

      7. 6.3.7 Agrolimen SA

      8. 6.3.8 Plb International,Inc.

      9. 6.3.9 Tiernahrung Deuerer GmbH

      10. 6.3.10 J M Smuker Big Heart

      11. 6.3.11 Diamond Pet Foods

      12. 6.3.12 Blue Buffalo

      13. 6.3.13 Merrick Pet Care

      14. 6.3.14 Sunshine Mills

      15. 6.3.15 Ainsworth Pet Nutrition

      16. 6.3.16 Yamahisa Pet Care

      17. 6.3.17 Simmons Foods


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