Market Share of Pet Dietary Supplements Industry
The pet dietary supplement market is consolidated, with the major players accounting for almost 45% of the market, resulting in very stiff competition, especially for market entrants. Acquisitions and mergers are the major strategic activities adopted by these key players, strengthening market consolidation in the pet dietary supplement market. Companies are striving to increase brand awareness through marketing expenditures and campaigns. Major market players are building their brand equity through acquisitions, expansions, product innovations, and partnerships.
Pet Dietary Supplements Market Leaders
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Mars Inc.
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Hill's Pet Nutrition Inc.
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Nestlé SA
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Blue Buffalo Pet Products Inc.
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iVet Professional Formulas
*Disclaimer: Major Players sorted in no particular order
