Pet Dietary Supplements Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.54 Billion |
| Market Size (2029) | USD 3.39 Billion |
| CAGR (2024 - 2029) | 5.90 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Pet Dietary Supplements Market Analysis
The Pet Dietary Supplements Market size is estimated at USD 2.54 billion in 2024, and is expected to reach USD 3.39 billion by 2029, growing at a CAGR of 5.90% during the forecast period (2024-2029).
- Dietary supplements comprise animal foods specifically formulated to aid in managing illnesses and diagnosed health disorders, such as itchy skin, digestive issues, obesity, allergies, etc., in pets. Brand value enhancement in North America, Latin America, and the emerging countries of Asia-Pacific and consumer awareness about premium products fuel the growth of the market. Multinational players are making significant investments in increasing product awareness to strengthen consumer preference through several channels.
- Moreover, the market has witnessed the growth of start-up companies and acquisitions by the major players in the pet industry to enter the market. For instance, People for Pets, launched in 2021, achieved impressive growth by setting a new standard for dog supplements. The company launched Nectar of the Dogs, the first range of Australian-made, plant-based, medicinal water treats, and was acquired by the Australian Real Pet Food Company in 2022.
- Further, the dog segment of the dietary supplement market is likely to witness the fastest growth over the forecast period. Dog owners' interest in purchasing healthy and nutritious foods for their pets drives the sales of different types of dog foods globally, leading to the launch of various dietary supplement products. Further, the rising pet dog population worldwide, coupled with the increasing health concerns of pet owners, leads to an increase in global sales of dog dietary supplements during the forecast period.
Pet Dietary Supplements Market Trends
This section covers the major market trends shaping the Pet Dietary Supplements Market according to our research experts:
Pet Humanization to Influence the Purchase Decisions of Pet Dietary Supplement Products
The "pets as a family" trend, in which pet owners treat their animals like children and are extremely receptive to products comparable to those they use for themselves, is a natural expression of pet humanization. Undoubtedly, an increasing number of pet owners treat their animals like family.
In recent years, mainstream media has paid close attention to pet humanization.It is essential to understand the impact of pet humanization on consumer pet food buying behavior. As pets have increasingly become viewed as family members, pet owners are willing to increase their annual spending on pet dietary supplements. According to the survey conducted by the American Pet Products Association (APPA) in 2021, 51% of consumers purchase premium pet food, 33% give their pets vitamins and supplements, 21% cook for their pets, and 18% have some kind of pet medical insurance, illustrating the spending pattern of consumers on pet dietary products.
Furthermore, according to the Pet Food Manufacturers' Association (PFMA), in 2022, 17.4 million households, which constitute 62% of the total population in the United Kingdom, will own a pet, an increase of 2.3% from 2021. Thus, this consumer trend toward pet humanization and increased ownership, coupled with rising health issues in pets, is anticipated to create ample space for pet dietary supplements over the forecast period.
North America to Drive the Pet Dietary Supplements Market
The use of dietary supplements and nutraceuticals for pets and companion animals is booming in the North American market, subjecting the United States to garner more than 75.0% of the North American dietary supplement market. According to the American Pet Product Association (APPA), the United States has 89.7 million pet dogs. Pet owners spend an average of USD 49.70 on a dog's dental care annually and will spend USD 50 billion on pet food and treats in 2021. According to the National Pet Owners Survey in 2021, it was observed that around half of Americans spent the same amount or more on the healthcare of their pets than they did for themselves. North America is responsible for 31.0% of pet food production worldwide, with the huge demand for pet care driving the American pet dietary supplement market.
Further, according to the American Veterinary Dental Society, more than 80% of dogs develop gum disease by the age of three, and over 70% of cats face the same problem at the same age. Additionally, diabetes is also one of the major diseases attacking pets in the country. The rise in awareness of pet health and the increase in veterinary health expenditure are expected to propel market growth during the forecast period in the region.
Pet Dietary Supplements Industry Overview
The pet dietary supplement market is consolidated, with the major players accounting for almost 45% of the market, resulting in very stiff competition, especially for market entrants. Acquisitions and mergers are the major strategic activities adopted by these key players, strengthening market consolidation in the pet dietary supplement market. Companies are striving to increase brand awareness through marketing expenditures and campaigns. Major market players are building their brand equity through acquisitions, expansions, product innovations, and partnerships.
Pet Dietary Supplements Market Leaders
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Mars Inc.
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Hill's Pet Nutrition Inc.
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Nestlé SA
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Blue Buffalo Pet Products Inc.
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iVet Professional Formulas
*Disclaimer: Major Players sorted in no particular order
Pet Dietary Supplements Market News
- June 2022: Wellness Pet Company, maker of premium natural food and treats for dogs and cats expanded its Wellness® Bowl Boosters® line with the launch of Wellness® Bowl Boosters Freshly™.
- January 2022: Tevra Brands released a weight loss supplement for dogs, SlimPaws, a soft chew supplement that contains a blend of leucine and pyridoxine (vitamin B6) patented by Nusirt Biopharama Inc
- November 2021: Hill's Pet Nutrition partnered with Bond Pet Food Inc., a Colorado-based pet food company, to develop alternative ingredients to address the dietary needs of cats and dogs. The collaboration may help the company strengthen its dietary supplements portfolio with innovative ingredients.
Pet Dietary Supplements Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Specialty Type
5.1.1 Urinary Tract Disease
5.1.2 Diabetes
5.1.3 Renal
5.1.4 Digestive Sensitivity
5.1.5 Oral Care
5.1.6 Other Specialty Types
5.2 Pet Type
5.2.1 Dog
5.2.2 Cat
5.2.3 Bird
5.2.4 Other Pet Types
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Spain
5.3.2.6 Italy
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 Egypt
5.3.5.2 South Africa
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Hill's Pet Nutrition Inc.
6.3.3 Nestlé SA
6.3.4 Blue Buffalo Pet Products Inc.
6.3.5 iVet Professional Formulas
6.3.6 Farmina Pet Foods
6.3.7 Forza10 USA
6.3.8 The Higgins Group Corp.
6.3.9 NOW Foods
6.3.10 Pet Naturals
6.3.11 Affinity Petcare S.A
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Pet Dietary Supplements Industry Segmentation
Pet dietary supplements are feed supplements used in conjunction with pet food to improve the nutritive balance or performance of the pet food consumed. The Pet Dietary Supplements Market is segmented by Specialty Type (Urinary Tract Diseases, Diabetes, Renal, Digestive Sensitivity, Oral Care, and Other Specialty Types), Pet Type (Dog, Cat, Bird, and Other Pet Types), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in terms of value (in USD million) for the above-mentioned segments.
| Specialty Type | |
| Urinary Tract Disease | |
| Diabetes | |
| Renal | |
| Digestive Sensitivity | |
| Oral Care | |
| Other Specialty Types |
| Pet Type | |
| Dog | |
| Cat | |
| Bird | |
| Other Pet Types |
| Geography | |||||||||
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Pet Dietary Supplements Market Research FAQs
How big is the Pet Dietary Supplements Market?
The Pet Dietary Supplements Market size is expected to reach USD 2.54 billion in 2024 and grow at a CAGR of 5.90% to reach USD 3.39 billion by 2029.
What is the current Pet Dietary Supplements Market size?
In 2024, the Pet Dietary Supplements Market size is expected to reach USD 2.54 billion.
Who are the key players in Pet Dietary Supplements Market?
Mars Inc., Hill's Pet Nutrition Inc., Nestlé SA, Blue Buffalo Pet Products Inc. and iVet Professional Formulas are the major companies operating in the Pet Dietary Supplements Market.
Which is the fastest growing region in Pet Dietary Supplements Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Pet Dietary Supplements Market?
In 2024, the North America accounts for the largest market share in Pet Dietary Supplements Market.
What years does this Pet Dietary Supplements Market cover, and what was the market size in 2023?
In 2023, the Pet Dietary Supplements Market size was estimated at USD 2.40 billion. The report covers the Pet Dietary Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pet Dietary Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Pet Nutrition Supplements Industry Report
Statistics for the 2024 Pet Nutrition Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pet Nutrition Supplements analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
