| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 2.68 Billion |
| Market Size (2030) | USD 3.57 Billion |
| CAGR (2025 - 2030) | 5.90 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Pet Dietary Supplements Market Analysis
The Pet Dietary Supplements Market size is estimated at USD 2.68 billion in 2025, and is expected to reach USD 3.57 billion by 2030, at a CAGR of 5.90% during the forecast period (2025-2030).
Dietary supplements for pets are specifically formulated animal foods that help manage health conditions including itchy skin, digestive issues, obesity, and allergies. Market growth is driven by brand value enhancement in North America, Latin America, and emerging Asia-Pacific countries, along with increasing consumer awareness about premium pet products.
- The dog supplement segment is anticipated to grow fastest during the forecast period. This growth is driven by dog owners' increasing interest in purchasing healthy and nutritious supplements for their pets, leading to the introduction of various dietary supplement products. Additionally, the growing global pet dog population, combined with rising health concerns among pet owners due to pet humanization, is projected to increase the worldwide sales of dog dietary supplements throughout the forecast period.
- Multinational companies are investing significantly to strengthen consumer preference through various channels by increasing product awareness. The market is also experiencing growth through start-up companies that have adopted strategies such as acquisitions, and product innovations. In 2023, Wellness Pet Company, Inc., a subsidiary of Clearlake Capital Group, L.P., introduced a new range of dog supplements focused on providing daily health benefits for overall wellbeing. These products align with pet parents' proactive approach to long-term health maintenance.
Pet Dietary Supplements Market Trends
Dogs Held the High Share of Pet Dietary Supplements Market
- Globally, dogs are preferred for adoption over cats as they provide security, and unconditional companionship, and adapt well to owner routines. The increasing trend of pet humanization over the past 5 years has further contributed to the rise in dog adoption rates worldwide. For instance, 46% of the European households owning at least one pet in 2022 according to the FEDIAF report. Pet owners consistently demonstrate a strong inclination toward dogs due to their protective nature and ability to form deep emotional bonds.
- Pet dietary supplements are essential in managing various medical conditions in dogs by providing balanced nutrition tailored to specific health needs. The market has expanded due to improved distribution channels, increased awareness of dog health issues, and higher expenditure on specialized dog diets. The growing emphasis on preventive healthcare for pets has further accelerated the demand for these supplements.
- The "pets as family" trend reflects how pet owners increasingly treat their animals as children, making them receptive to products similar to humans. This shift in perception directly impacts pet supplememts purchasing behavior, with owners willing to increase their spending on dog dietary supplements. According to the American Pet Products Association (APPA), 73 million US households owned a pet in 2024, with 44% owning dogs. This combination of pet humanization, increased ownership, and growing health concerns in dogs is anticipated to create significant opportunities for the dog dietary supplements market during the forecast period.
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North America to Drive the Pet Dietary Supplements Market
- The use of dietary supplements and nutraceuticals for pets and companion animals is booming in the North American market, subjecting the United States to garner more than 75.0% of the North American dietary supplement market. According to the American Pet Product Association (APPA), the United States had 44% of its households owning a dog in 2024 and 30% of households owned a cat. According to the National Pet Owners Survey in 2024, Pet ownership is increasingly linked to enhanced well-being, with 96% of pet owners citing health benefits, 76% noting boosts in happiness and emotional support, 64% experiencing stress relief, 57% feeling reduced anxiety or depression, 35% enjoying sharper mental acuity, and 34% exercising more due to their pets. North America is responsible for 31.0% of pet food production worldwide, with the huge demand for pet care driving the American pet dietary supplement market.
- Further, according to the American Veterinary Dental Society, more than 80% of dogs develop gum disease by the age of three, and over 70% of cats face the same problem at the same age. Additionally, diabetes is also one of the major diseases attacking pets in the country. The rise in awareness of pet health and the increase in veterinary health expenditure are anticipated to propel market growth during the forecast period in the region.
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Pet Dietary Supplements Industry Overview
The pet dietary supplement market is fragmented, with the major players accounting for about 40% of the market, resulting in very stiff competition, especially for market entrants. Mars Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., and Schell & Kampeter Inc. (Diamond Pet Foods) are the major companies operating in the market. Companies are striving to increase brand awareness through marketing expenditures and campaigns. Major market players are building their brand equity through acquisitions, expansions, product innovations, and partnerships.
Pet Dietary Supplements Market Leaders
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Mars Incorporated
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Nestle (Purina)
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Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
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General Mills Inc.
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Schell & Kampeter Inc. (Diamond Pet Foods)
- *Disclaimer: Major Players sorted in no particular order
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Pet Dietary Supplements Market News
- July 2023: Hill's Pet Nutrition has introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. It contains vitamins, omega-3 fatty acids, and antioxidants.
- January 2023: Royal Canin, a brand of Mars, Incorporated has launched its new dog food line SKINTOPIC which can help manage canine atopic dermatitis.
- January 2023: American Veterinary Medical Foundation (AVMF) to help expand the AVMF Reaching Every Animal with Charitable Care (REACH) program. This program offers grants to veterinarians who provide immediate treatment for pets whose owners experiencing financial hardship. This strategy helps to increase the sales of veterinary diets.
Pet Dietary Supplements Industry Segmentation
Pet dietary supplements are feed supplements used with pet food to improve the nutritive balance or performance of the pet food consumed. These products are added to a pet's regular diet which contains ingredients intended to improve health.
The Pet Dietary Supplements Market is segmented by Specialty Type (Urinary Tract Diseases, Diabetes, Renal, Digestive Sensitivity, Oral Care, and Other Specialty Types), Pet Type (Dog, Cat, Bird, and Other Pet Types), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in terms of value (USD) and Volume (Metric Tons) for the above-mentioned segments.
| Specialty Type | Urinary Tract Disease | ||
| Diabetes | |||
| Renal | |||
| Digestive Sensitivity | |||
| Oral Care | |||
| Other Specialty Types | |||
| Pet Type | Dog | ||
| Cat | |||
| Bird | |||
| Other Pet Types | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Russia | |||
| Spain | |||
| Italy | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle-East and Africa | Egypt | ||
| South Africa | |||
| Rest of Middle-East and Africa | |||
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Pet Dietary Supplements Market Research Faqs
How big is the Pet Dietary Supplements Market?
The Pet Dietary Supplements Market size is expected to reach USD 2.68 billion in 2025 and grow at a CAGR of 5.90% to reach USD 3.57 billion by 2030.
What is the current Pet Dietary Supplements Market size?
In 2025, the Pet Dietary Supplements Market size is expected to reach USD 2.68 billion.
Who are the key players in Pet Dietary Supplements Market?
Mars Incorporated, Nestle (Purina), Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc. and Schell & Kampeter Inc. (Diamond Pet Foods) are the major companies operating in the Pet Dietary Supplements Market.
Which is the fastest growing region in Pet Dietary Supplements Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Pet Dietary Supplements Market?
In 2025, the North America accounts for the largest market share in Pet Dietary Supplements Market.
What years does this Pet Dietary Supplements Market cover, and what was the market size in 2024?
In 2024, the Pet Dietary Supplements Market size was estimated at USD 2.52 billion. The report covers the Pet Dietary Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Pet Dietary Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
