Personalized Nutrition Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 14.27 Billion |
| Market Size (2029) | USD 28.21 Billion |
| CAGR (2024 - 2029) | 14.34 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Personalized Nutrition Market Analysis
The Personalized Nutrition Market size is estimated at USD 14.27 billion in 2024, and is expected to reach USD 28.21 billion by 2029, growing at a CAGR of 14.34% during the forecast period (2024-2029).
The personalized nutrition market is proliferating due to increased health awareness, rising chronic diseases, and an aging population. Consumers are shifting toward customized dietary solutions that address individual health needs, driven by advances in technology like genomics and digital health tools. This trend is further supported by the expanding digital healthcare industry, which offers more accessible and tailored nutrition advice.
Consumers are increasingly pursuing personalized health solutions tailored to their specific needs. Heightened awareness of nutrition's crucial role in overall health and well-being drives this trend. As a result, individuals are transitioning from generic, one-size-fits-all approaches to bespoke nutrition plans that consider their distinct health conditions, genetic profiles, and lifestyles. For instance, a recent study published in Nature Medicine in May 2024 highlighted the advantages of personalized dietary programs (PDP) over general dietary advice in enhancing cardiometabolic health. The research conducted by ZOE Measuring Efficacy Through Outcomes of Diet (METHOD) underscored the pronounced benefits of PDPs in bolstering cardiometabolic health metrics. Thus, the benefits of personalized nutrition offer several advantages according to their distinct health condition and are likely to contribute to market growth over the forecast period.
Additionally, in October 2023, the American Nutrition Association Conference explored the crucial role of personalized nutrition in fostering healthy aging and longevity. The event discussed the latest advancements in predictive analytics and data-driven technologies that improve individual health outcomes through customized dietary advice. Such initiatives are expected to increase awareness of personalized nutrition to meet the individual nutrition demand and are anticipated to bolster market growth over the forecast period.
Furthermore, chronic conditions such as diabetes, heart disease, and obesity are increasing globally. Personalized nutrition offers potential solutions for managing and mitigating these conditions through diets tailored to individual health profiles and needs, which are anticipated to bolster market growth. For instance, the World Obesity Atlas 2023 predicted that by 2030, 48.9% of US adults will be obese, with 24.2% falling into the category of severe obesity, and over half of the global population will be living overweight or obese by 2035. Thus, obesity is a complex condition influenced by genetics, metabolism, and lifestyle factors, making a one-size-fits-all dietary approach often ineffective. Personalized nutrition customized dietary recommendations based on an individual’s unique genetic profile, metabolic rate, and specific health conditions, enabling more targeted and effective interventions, thereby boosting market growth.
Moreover, companies are engaging in strategic activities such as launching personalized nutritional plans tailored to individual health needs, which are likely to contribute to market growth. For instance, in August 2023, HKT's DrGo unveiled DrGo Me+, a cutting-edge personalized nutritional supplement pack. Drawing on insights from professional nutritionists and pharmaceutical experts, DrGo Me+ curates tailored nutritional supplements into convenient daily packets, ensuring direct delivery to the user's doorstep. Thus, the launch of such personalized nutrition packs in the market is expected to increase their adoption, contributing to market growth.
These factors are converging to drive growth in the personalized nutrition market as consumers, healthcare providers, and technology companies work together to offer more tailored and effective nutrition solutions. However, high costs and lack of awareness are expected to hamper market growth.
Personalized Nutrition Market Trends
Disease-based Segment Expected to Hold a Significant Share Over the Forecast Period
Disease-based personalized nutrition customizes dietary recommendations to manage or prevent specific health conditions. This approach considers an individual's health profile, including disease presence, severity, and nutrient response. For example, for someone with diabetes, personalized nutrition might focus on managing blood sugar levels through controlled carbohydrate intake. For instance, a study published in the Journal of Diabetes and Metabolic Disease in June 2023 discussed the roles of personalized nutrition (PN) in obesity and diabetes management. It concluded that PN, compared to conventional diets, can better improve metabolic status in obese and diabetic patients, considering genetic differences.
Additionally, in May 2024, Zoe launched a randomized controlled trial that compared an individual’s personalized dietary program (PDP) with postprandial glucose responses, microbiome data, and health history to produce personalized dietary supplements versus general dietary advice. The PDP group showed significant reductions in triglycerides and improvements in secondary outcomes like body weight, waist circumference, HbA1c, and diet quality. Thus, personalized nutrition helps in the management of metabolic diseases, and traditional nutrition is anticipated to bolster market growth.
The increasing prevalence of chronic diseases such as diabetes, cardiovascular diseases, and obesity has significantly impacted the demand for personalized nutrition. For instance, as per the Diabetes in Canada Report published in 2023, 4.12 million individuals, accounting for 10% of the population, were diagnosed with type 1 and type 2 diabetes in 2023. This figure is projected to rise to 5.19 million, representing 12% of the population, by 2033. This indicates a 26% increase in diabetes diagnoses (both type 1 and type 2) from 2023 to 2033. Thus, diabetes management might involve monitoring carbohydrate intake and glycemic response, which necessitates more tailored dietary interventions, thereby boosting market growth.
Similarly, as per the Australian Institutes of Health and Welfare, an estimated 1.3 million Australians aged 18 and over (6.7% of the adult population) lived with one or more conditions related to heart, stroke, and vascular disease in 2022. This included 600,000 adults (3.0%) who reported having coronary heart disease (including angina and heart attack). Thus, cardiovascular health requires specific adjustments in fat and sodium intake, and as these conditions become more common, there is a growing need for personalized approaches that can address the complexities of each individual’s health situation, leading to a more effective and tailored dietary strategy, thereby boosting market growth.
Furthermore, market players are engaging in the launch of personalized nutrition for the treatment of several metabolic diseases like diabetes and cardiovascular diseases, which are anticipated to bolster market growth. For instance, in November 2023, Sigrid Therapeutics launched its Glucose Stabiliser in the United States. This over-the-counter dietary supplement aids in blood sugar control and helps reduce calorie intake from fats and carbohydrates. Thus, launches of such products are expected to increase their adoption, contributing to the segment’s growth.
Thus, the growth of personalized nutrition is being driven by the increasing prevalence of chronic diseases, which necessitates more tailored dietary interventions; advancements in nutritional science and technology, which provide the tools for precise and individualized nutrition plans; and increased consumer awareness and demand for personalized health solutions. These factors collectively support the expansion of personalized nutrition as a viable and effective approach for managing health and improving dietary outcomes.
North America Expected to Hold a Significant Market Share Over the Forecast Period
North America currently holds the largest share of the global personalized nutrition market, with the United States emerging as a pivotal player. Factors such as heightened health consciousness, sophisticated healthcare infrastructure, and substantial investments in personalized nutrition technologies fuel the region's prominence. In the United States, the widespread occurrence of chronic diseases, coupled with a strong focus on preventive healthcare, has accelerated the embrace of personalized nutrition solutions.
With rising public awareness about health, consumers are increasingly turning to personalized nutrition solutions. This evolving demand is propelling the personalized nutrition market as individuals pursue bespoke solutions that align with their health conditions and lifestyle choices. For instance, in January 2024, AHARA unveiled its latest initiative, "AHARA for Employers," a business-to-business (B2B) program. As a frontrunner in personal nutrition advocacy, AHARA aims to empower North American employers to enhance employee well-being and productivity, all while curbing their healthcare expenses.
Furthermore, the growth of personalized nutrition is being driven by the rising prevalence of chronic diseases, which necessitates more tailored dietary interventions, contributing to market growth. As per the American Heart Association 2024, by 2050, the prevalence of various cardiovascular diseases (CVD) in the United States is expected to rise significantly. Specifically, coronary disease prevalence will increase from 7.8% to 9.2%, heart failure from 2.7% to 3.8%, stroke from 3.9% to 6.4%, and atrial fibrillation from 1.7% to 2.4%. Overall, total cardiovascular disease prevalence is projected to rise from 11.3% to 15.0% over the same period. These trends suggest that clinical CVD will impact 45 million adults, while CVDs, including hypertension, will affect over 184 million adults, representing more than 61% of the population. Alarmingly, similar trends are anticipated in children as well.
The increasing research and development activities on personalized nutrition are anticipated to bolster the demand in the market. For instance, in May 2023, the Illinois Institute of Technology stood out as one of the 14 selected institutions for the National Institute of Health’s groundbreaking initiative aimed at advancing nutrition research. The initiative, dubbed Nutrition for Precision Health (NPH) and driven by the All of Us Research Program, seeks to engage 10,000 participants from varied backgrounds across the United States. Such research guides the physician in tailoring the nutrition for the patient and is anticipated to bolster market growth.
Additionally, the launch of personalized nutrition supplements in the market is expected to increase its adoption, driving market growth. For instance, in July 2022, Healthycell and Panaceutics teamed up to introduce personalized and adaptive human nutritional supplements for heart, gut, and bone health. They utilize a patent-pending, pill-free gel formulation technology, allowing for infinitely variable customization.
Recent advances in nutritional science and technology have revolutionized the field of personalized nutrition. Advancements allow for the development of highly personalized nutrition plans that are based on precise biological data, leading to more effective and targeted dietary recommendations. For instance, in June 2023, the American Diabetes Association (ADA) and Abbott teamed up to explore how diabetes technologies, such as continuous glucose monitoring (CGM) systems, can empower individuals with diabetes to make informed choices regarding their diet and activities.
Consequently, factors like the rising awareness of personalized nutrition, the increasing burden of chronic diseases, and advancements in research, development, and technology are expected to drive market growth.
Personalized Nutrition Industry Overview
The personalized nutrition market is highly fragmented, with the presence of several market players. The market players are continuously engaged in expanding their presence through various inorganic growth strategies, such as acquisitions, mergers, and strategic collaborations, to gain a significant market share and strengthen their product portfolios. Some of the key players in the market include Abbott, Amway Corporation, Superior Supplement Manufacturing, Metagenics Inc., GX Sciences LLC, and Herbalife International of America Inc.
Personalized Nutrition Market Leaders
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Abbott
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Amway Corporation
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Superior Supplement Manufacturing
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Metagenics, Inc.
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Herbalife International of America, Inc
*Disclaimer: Major Players sorted in no particular order
Personalized Nutrition Market News
- September 2024: Bioniq announced its partnership with healthcare reimbursement and HSA/FSA spending solution Truemed. This partnership signifies that Bioniq’s unique pharmaceutical-grade nutritional supplements can be medically necessary, allowing for HSA and FSA to spend on the preventative healthcare routine.
- February 2024: Riise, a Berlin-based supplement startup, introduced its personalized microgranule nutrient blends, catering to individual nutritional needs and health objectives, thus eliminating the necessity for multiple pills and capsules.
Personalized Nutrition Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Shift in Consumer Preference Due to a Rise in Health Awareness
4.2.2 Increasing Burden of Chronic Diseases and Geriatric Population
4.2.3 Technological Advancements and Growing Trend of Digital Healthcare
4.3 Market Restraints
4.3.1 High Costs
4.3.2 Lack of Awareness
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 By Product Type
5.1.1 Active Measurement
5.1.2 Standard Measurement
5.2 By Application
5.2.1 Standard Supplements
5.2.2 Disease-based
5.3 By End User
5.3.1 Direct-to-Consumer
5.3.2 Wellness and Fitness Centers
5.3.3 Hospitals and Clinics
5.3.4 Research Institutions
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Italy
5.4.2.5 Spain
5.4.2.6 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 South Korea
5.4.3.6 Rest of Asia-Pacific
5.4.4 Middle East and Africa
5.4.4.1 GCC
5.4.4.2 South Africa
5.4.4.3 Rest of Middle East and Africa
5.4.5 South America
5.4.5.1 Brazil
5.4.5.2 Argentina
5.4.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Amway Corp.
6.1.2 Abbott
6.1.3 Superior Supplement Manufacturing
6.1.4 Herbalife International of America Inc.
6.1.5 Metagenics Inc.
6.1.6 GX Sciences LLC
6.1.7 Nutralliance
6.1.8 Divine Design Manufacturing
6.1.9 Archer Daniels Midland Company (ADM)
6.1.10 Viome Life Sciences Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Personalized Nutrition Industry Segmentation
As per the scope of the report, personalized nutrition is a tailored approach to dietary planning that considers an individual's unique genetic, metabolic, environmental, and lifestyle factors. This method aims to optimize health and well-being by providing customized dietary recommendations that address specific needs, preferences, and health conditions. By analyzing personal data such as genetic information, biomarkers, and lifestyle habits, personalized nutrition seeks to offer more effective and individualized dietary solutions compared to generic dietary guidelines.
The personalized nutrition market is segmented by product type, application, end use, and geography. By product type, the market is segmented into active measurement and standard measurement. By application, the market is segmented into standard supplements and disease-based. By end use, the market is segmented into direct-to-consumer, wellness and fitness centers, hospitals and clinics, and research institutions. By geography, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. The report offers the market sizes and forecasts in value (USD) for the above segments.
| By Product Type | |
| Active Measurement | |
| Standard Measurement |
| By Application | |
| Standard Supplements | |
| Disease-based |
| By End User | |
| Direct-to-Consumer | |
| Wellness and Fitness Centers | |
| Hospitals and Clinics | |
| Research Institutions |
| Geography | ||||||||
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Personalized Nutrition Market Research FAQs
How big is the Personalized Nutrition Market?
The Personalized Nutrition Market size is expected to reach USD 14.27 billion in 2024 and grow at a CAGR of 14.34% to reach USD 28.21 billion by 2029.
What is the current Personalized Nutrition Market size?
In 2024, the Personalized Nutrition Market size is expected to reach USD 14.27 billion.
Who are the key players in Personalized Nutrition Market?
Abbott, Amway Corporation, Superior Supplement Manufacturing, Metagenics, Inc. and Herbalife International of America, Inc are the major companies operating in the Personalized Nutrition Market.
Which is the fastest growing region in Personalized Nutrition Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Personalized Nutrition Market?
In 2024, the North America accounts for the largest market share in Personalized Nutrition Market.
What years does this Personalized Nutrition Market cover, and what was the market size in 2023?
In 2023, the Personalized Nutrition Market size was estimated at USD 12.22 billion. The report covers the Personalized Nutrition Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Personalized Nutrition Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Personalized Nutrition Industry Report
Statistics for the 2024 Personalized Nutrition market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Personalized Nutrition analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
