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Personal Care Wipes Market Size (2024 - 2029)

The personal care wipes market is anticipated to experience significant growth, driven by an increasing emphasis on personal hygiene and the introduction of various types of wipes with diverse applications. The convenience and hygiene benefits of wet wipes have led to their popularity as substitutes for traditional products like handkerchiefs and cotton tissues. This trend is further supported by the demand for travel-friendly and easily disposable options, particularly among working individuals for makeup removal and personal care. Additionally, the market is witnessing a shift towards natural and organic baby wipes due to rising concerns about skin allergies. The launch of new products with appealing ingredients and the growing preference for clean-label, recyclable, and environmentally friendly options are also contributing to the expansion of the market.

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Market Size of Personal Care Wipes Industry

Personal Care Wipes Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.41 %
Fastest Growing Market Asia
Largest Market North America
Market Concentration Low

Major Players

Personal Care Wipes Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Personal Care Wipe Market Analysis

The personal care wipes market size is expected to grow from USD 15.1 billion in 2023 to USD 21.6 billion by 2028, at a CAGR of 7.41% during the forecast period (2023-2028).

  • The growing focus on personal hygiene is one of the significant factors for the growth of the wet wipes market. Over the past few years, various kinds of wipes, such as intimate, flushable, feminine, and scented wet wipes, have been introduced owing to their diversified applications. Furthermore, owing to highly effective characteristics like on-the-go use and hygiene, substituting handkerchiefs and cotton tissues has gained popularity among consumers worldwide. 
  • Wet wipes are travel-friendly, easy to use, and more easily disposable than regular soaps, face washes, and other products. Owing to this, working individuals prefer wet beauty wipes for their makeup removal and personal care. Due to increasing incidences of skin allergies and skin rashes, mothers are looking for natural and organic baby wipes. In December 2021, Blue Bear Baby launched sensitive baby wipes that are dermatologically tested, with no alcohol or parabens.
  • Moreover, new product launches featuring enticing active ingredients and impactful results positively impact sales. Additionally, the growing demand for clean-label products made from recyclable chemicals and renewable resources is expected to fuel the market growth during the forecast period. The market players are also launching recyclable and environmentally- friendly wipes to cater to consumer demand. 
  • For instance, in March 2022, WaterWipes launched its 100% biodegradable and plastic-free wipes in the United States market. The company claims that the product is plant-based and compostable. Also, the company mentions that this product is made using 100% green energy, that is, wind.

Personal Care Wipe Industry Segmentation

Personal care wipes are disposable products primarily used to maintain hygiene and cleanliness.

The personal care wipes market is segmented by product type, distribution channel, and geography. The market is segmented by product type into baby wipes, facial wipes, hand and body wipes, and personal hygiene wipes. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. The market is geographically segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Baby Wipes
Facial Wipes
Hand and Body Wipes
Personal Hygiene Wipes
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Personal Care Wipes Market Size Summary

The personal care wipes market is experiencing significant growth, driven by an increasing emphasis on personal hygiene and the convenience offered by these products. The market is characterized by a diverse range of wipes, including intimate, flushable, feminine, and scented varieties, which cater to various consumer needs. The ease of use and portability of wet wipes make them a popular choice for individuals seeking quick and hygienic solutions for makeup removal and personal care. The demand for natural and organic baby wipes is also rising, as parents become more conscious of potential skin allergies and rashes. This trend is further supported by the introduction of innovative products featuring active ingredients and sustainable materials, such as biodegradable and plastic-free options, which align with the growing consumer preference for clean-label and environmentally friendly products.

The competitive landscape of the personal care wipes market is marked by the presence of numerous key players, including Procter & Gamble, Unilever, Kimberly-Clark, Johnson & Johnson, and Unicharm International. These companies are actively engaging in strategies such as product innovations, partnerships, and acquisitions to strengthen their market position. The market is also witnessing the launch of new products designed for sensitive skin and made from sustainable materials, catering to the increasing demand for hypoallergenic and eco-friendly options. As consumer awareness regarding ingredient safety and environmental impact continues to rise, the market is expected to expand further, driven by ongoing product developments and the growing popularity of personal care wipes as a convenient alternative to traditional cleansing methods.

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Personal Care Wipes Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Minimalist and Clean Beauty Trend

      2. 1.1.2 Popularity of Effective and Smart Skincare

    2. 1.2 Market Restraints

      1. 1.2.1 Easy Access to Alternative Options

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Baby Wipes

      2. 2.1.2 Facial Wipes

      3. 2.1.3 Hand and Body Wipes

      4. 2.1.4 Personal Hygiene Wipes

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 United Arab Emirates

        3. 2.3.5.3 Rest of Middle-East and Africa

Personal Care Wipes Market Size FAQs

The Personal Care Wipes Market is projected to register a CAGR of 7.41% during the forecast period (2024-2029)

The Procter & Gamble Company, Unilever Plc, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc. and Unicharm International are the major companies operating in the Personal Care Wipes Market.

Personal Care Wipes Market Report Snapshots

Personal Care Wipes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)