Market Share of Personal Care Wipes Industry
The personal care wipes market is highly competitive and fragmented, with numerous players competing for a significant position in the market. Some prominent players in the market are The Procter & Gamble Company, Unilever Plc, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc., and Unicharm International. These players are adopting various strategies, such as expansions, mergers and acquisitions, partnerships, and product innovations, to retain their position in the ever-evolving market. For instance, in February 2021, WaterWipes launched its new range of premium wet wipes in India, prepared from two ingredients, which are 99.9% water and grapefruit seed extract.
Personal Care Wipe Market Leaders
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The Procter & Gamble Company
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Unilever Plc
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Kimberly-Clark Corporation
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Johnson & Johnson Services, Inc.
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Unicharm International
*Disclaimer: Major Players sorted in no particular order
