| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 7.41 % |
| Fastest Growing Market | Asia |
| Largest Market | North America |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
Personal Care Wipe Market Analysis
The Personal Care Wipes Market is expected to register a CAGR of 7.41% during the forecast period.
- The growing focus on personal hygiene is one of the significant factors for the growth of the wet wipes market. Over the past few years, various kinds of wipes, such as intimate, flushable, feminine, and scented wet wipes, have been introduced owing to their diversified applications. Furthermore, owing to highly effective characteristics like on-the-go use and hygiene, substituting handkerchiefs and cotton tissues has gained popularity among consumers worldwide.
- Wet wipes are travel-friendly, easy to use, and more easily disposable than regular soaps, face washes, and other products. Owing to this, working individuals prefer wet beauty wipes for their makeup removal and personal care. Due to increasing incidences of skin allergies and skin rashes, mothers are looking for natural and organic baby wipes. In December 2021, Blue Bear Baby launched sensitive baby wipes that are dermatologically tested, with no alcohol or parabens.
- Moreover, new product launches featuring enticing active ingredients and impactful results positively impact sales. Additionally, the growing demand for clean-label products made from recyclable chemicals and renewable resources is expected to fuel the market growth during the forecast period. The market players are also launching recyclable and environmentally- friendly wipes to cater to consumer demand.
- For instance, in March 2022, WaterWipes launched its 100% biodegradable and plastic-free wipes in the United States market. The company claims that the product is plant-based and compostable. Also, the company mentions that this product is made using 100% green energy, that is, wind.
Personal Care Wipe Market Trends
Popularity of Effective and Smart Skincare
- With the growing desire for health-promoting and self-care products, the usage of wet wipes is increasing to maintain a healthy skincare routine. Wipes are convenient for removing makeup quickly and cleanly. They can also remove dirt, dust, and impurities from the skin, making it clean and soft.
- Moreover, in line with the growing clean beauty trend, consumers are increasingly choosing biodegradable wipes that are devoid of harmful chemicals, including parabens, sulfates, and phthalates. Market participants are responding by introducing wipes designed for sensitive skin to mitigate the risk of allergies and skin irritations.
- For instance, in May 2022, N&E Innovations launched wet wipes made from durian husks. The company claims that the product is all-natural and environmentally friendly. Working professionals increasingly opt for wet wipes as they are convenient and travel-friendly. Over the medium term, the demand for wet wipes is expected to increase due to product innovations and the escalating demand for personal care products.
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North America Holds the Largest Market Share
- Cleansing wipes have become a great alternative to soap cleansing methods among Americans. These wipes are travel-friendly and offer a convenient and easy way to cleanse and care for the skin by conveniently removing dirt, oil, and makeup. Nowadays, these wipes are available with functional ingredients, such as vitamin E, salicylic acid, and green tea extracts, suitable for sensitive skin people.
- Moreover, due to rising awareness among individuals about the health impact of ingredients used in products and the increasing environmental consciousness, manufacturers are offering non-alcoholic wipes made of biodegradable fabric.
- For instance, in June 2022, Spintech USA launched wet wipes made from microfibres and fluff pulp to cater to the needs of hypoallergenic customers. The wipes can be used for baby, hygiene, and beauty care.
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Personal Care Wipe Industry Overview
The personal care wipes market is highly competitive and fragmented, with numerous players competing for a significant position in the market. Some prominent players in the market are The Procter & Gamble Company, Unilever Plc, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc., and Unicharm International. These players are adopting various strategies, such as expansions, mergers and acquisitions, partnerships, and product innovations, to retain their position in the ever-evolving market. For instance, in February 2021, WaterWipes launched its new range of premium wet wipes in India, prepared from two ingredients, which are 99.9% water and grapefruit seed extract.
Personal Care Wipe Market Leaders
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The Procter & Gamble Company
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Unilever Plc
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Kimberly-Clark Corporation
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Johnson & Johnson Services, Inc.
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Unicharm International
- *Disclaimer: Major Players sorted in no particular order
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Personal Care Wipe Market News
- May 2023: Acmemills, a renowned manufacturer of nonwoven fabrics, unveiled Natura, a line of flushable and compostable wipes crafted from sustainable bamboo pulp.
- April 2022: Godrej Consumer Products Limited (GCPL) took a significant step in enhancing personal and home hygiene in India. They introduced a comprehensive range of twelve hygiene products. In addition to the Surface & Skin Anti-Bacterial Wipes, Godrej introduced eleven other products and forged a partnership with Indian Railways to promote safe and hygienic rail travel.
- February 2022: Essity, a prominent company in the hygiene and health sector, bolstered its portfolio by acquiring Legacy Converting, Inc., a distinguished professional wiping and cleaning company based in the United States. Legacy Converting, Inc. specializes in manufacturing wet wipes, chemical-ready wipes, and dry wipes.
Personal Care Wipe Industry Segmentation
Personal care wipes are disposable products primarily used to maintain hygiene and cleanliness.
The personal care wipes market is segmented by product type, distribution channel, and geography. The market is segmented by product type into baby wipes, facial wipes, hand and body wipes, and personal hygiene wipes. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. The market is geographically segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | Baby Wipes | ||
| Facial Wipes | |||
| Hand and Body Wipes | |||
| Personal Hygiene Wipes | |||
| Distribution Channel | Supermarkets/Hypermarkets | ||
| Convenience Stores | |||
| Specialty Stores | |||
| Online Stores | |||
| Other Distribution Channels | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Spain | ||
| United Kingdom | |||
| Germany | |||
| France | |||
| Italy | |||
| Russia | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle-East and Africa | South Africa | ||
| United Arab Emirates | |||
| Rest of Middle-East and Africa | |||
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Personal Care Wipe Market Research FAQs
What is the current Personal Care Wipes Market size?
The Personal Care Wipes Market is projected to register a CAGR of 7.41% during the forecast period (2025-2030)
Who are the key players in Personal Care Wipes Market?
The Procter & Gamble Company, Unilever Plc, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc. and Unicharm International are the major companies operating in the Personal Care Wipes Market.
Which is the fastest growing region in Personal Care Wipes Market?
Asia is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Personal Care Wipes Market?
In 2025, the North America accounts for the largest market share in Personal Care Wipes Market.
What years does this Personal Care Wipes Market cover?
The report covers the Personal Care Wipes Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Personal Care Wipes Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Personal Care Wipes Industry Report
Statistics for the 2025 Personal Care Wipes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Personal Care Wipes analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
