| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 6.62 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Personal Care Appliances Market Analysis
The Personal Care Appliances Market is expected to register a CAGR of 6.62% during the forecast period.
Increasing concerns related to health, body image, self-grooming, and hygiene among men and women is the key factor driving the market. Growing awareness about the importance of an overall personal care regime coupled with emerging trends in fashion, and social media's influence, towards aesthetically appealing looks, is also expected to boost the market growth. For instance, in June 2021, Panasonic Corporation launched a new EH-HS0E: enrich + advanced care hair straightener with a high-speed intelligent thermal sensor for flawless style, single-stroke straightening, and unique nanoeTM technology, styles hair to perfection and helps enrich shine and smoothness of hair as per the company claims.
Additionally, rechargeable battery-powered personal care appliances are gaining popularity due to their convenient usage. These appliances are completely portable, making them travel-friendly. Cordless appliances such as hair trimmers, shavers, and epilators are witnessing a high market representation among male & female consumers as these appliances are hassle-free and user-friendly compared to corded personal care appliances.
Furthermore, the rise in penetration of e-commerce and smart devices such as mobile phones and tablets, along with benefits like easy payment options and discounts, are the factors contributing to the growth of this segment. Moreover, increasing preference for online shopping is compelling manufacturers to offer their products through various online channels such as Amazon, John Lewis, and E.Leclerc.Social media have become very influential in the world of fashion, which had a major impact on the men's grooming market as it enticed men towards innovative and effective grooming appliances. Social media have become very influential in the world of fashion, makeup, hairstyling, and trendsetting. Hence, the increasing promotions, including advertisements of hair styling tools in different media channels, are gaining customers' attention.
Personal Care Appliances Market Trends
Increasing Inclination Towards Self Grooming Routine
An increase in concerns related to health, body image, self-grooming, and hygiene among men and women is the key factor driving the market. Growing awareness about the importance of an overall personal care regime coupled with emerging trends in fashion, and social media's influence, towards aesthetically appealing looks, is also expected to boost the market growth. The increasing promotions, including advertisements of men's grooming appliances in different media channels, are gaining customers' attention considerably. Rapidly changing mustache and beard trends that are featured in movies and fashion runways are considerably impacting the sales of the grooming appliances that cater to an efficient result which is probably hard to obtain manually.
The low-cost and time-saving benefits associated with these products are widely promoted by companies on social media. Additionally, the players operating in the market such as Philips are offering products that are innovative and technologically advanced which can help in grooming routines. For instance, in October 2021 Philips India launched a new Body Groomer Series 3000- BG3005/15 in the male grooming category that has been specifically designed to power through hair, without compromising on skin comfort for individuals. As per the company, the Body Groomer Series 3000 is equipped for full body grooming without the need for skin contact with sharp edges and the product features patented rounded tips and a hypo-allergenic foil which helps protect the skin, even in sensitive areas, while shaving.
In addition to the changing fashion trends and increasing interest in personal care routine among men & women, the low-cost and time-saving benefits associated with these products are further supporting the demand propelling among time constraint consumers. Millennials lead busy and active lifestyles which could make travel size or portable products more appealing for on-the-go consumers that do not want to compromise with their grooming routine. Therefore, rechargeable battery-powered personal care appliances are gaining popularity due to their convenient usage.
According to an article published by Cosmetics Europe, in 2022, 72% of European consumers consider cosmetics and personal care products important or very important in their daily lives. From epilators, and trimmers to shavers, the market is a plethora of opportunities, with many new brands penetrating and aiming to change the way men are marketed to and increase usage of personal care appliances products will likely drive the market.
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Asia-Pacific is the Fastest Growing Market
The continuously surging economy of the region is driving the attention of consumers towards innovative personal care appliances like hair styling tools, electric oral care products, beauty appliances, and others that offer convenient usage and better results to consumers. In the studied period, the demand for electric toothbrushes has skyrocketed in the region, especially in countries like India, China, and Japan owing to its better outcomes. As a result, the Oral-B brand of Procter and Gamble launched its electric rechargeable toothbrushes in India. The electric toothbrush sets a new benchmark in oral healthcare, with features for up to 100% more plaque removal, as compared to regular manual brushes.
There has been a growing demand for advanced hairdryers with built-in ion generators that can dry hair quickly and make the hair look smooth and glossy every time after use, encouraging product innovation in the hairstyling appliances category. The styling tools help consumers achieve a significant amount of control over their hair compared to drying it naturally. Also, the hairdryers enable consumers to create various hairstyles as required, thereby making it a trendy hair styling tool among people in the country. For instance, in February 2023, SHARP, a wholly owned subsidiary of SHARP Coporation, Japan, launched Sahrp Plasacluster Hair Dryer. As per the company, the dryer makes the hair smoother, reduced split ends among other benefits.
Moreover, the rising requirement for hair styling tools, largely across professional salons, followed by the personal use segment, has led to strong growth in lightweight and compact hair styling equipment, such as hair dryers. The growing reliance on using personal products, which combine both the aspects of daily use and travel size, has witnessed a strong uptick over recent years.
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Personal Care Appliances Industry Overview
The global personal care appliances market is driven by both global as well as regional players, however, the global players such as Procter & Gamble, Dyson Limited, Koninklijke Philips N.V., Panasonic Corporation, and Conair Corporation have an upper hand over the other players. The key player has been observed to adopt varied growth strategies such as mergers and acquisitions, partnerships, expansion, and product innovation to strengthen their position in the market studied. Nonetheless, product innovation is observed to be the most effective growth strategy. As a result, various global companies, such as Koninklijke Philips NV., and Panasonic, one of the market leaders, are implementing product innovation as a business strategy to meet the growing competition from new players.
Personal Care Appliances Market Leaders
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Procter & Gamble
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Koninklijke Philips N.V.
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Panasonic Corporation
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Conair Corporation
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Dyson Limited
- *Disclaimer: Major Players sorted in no particular order
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Personal Care Appliances Market News
- February 2023: GHD Group Pty. launched Duet: which is its first wet-to-straight styling tool. According to the company, Duet can replace both hair dryers and straighteners, by combining convection and conduction to dry, style, and set hair.
- August 2022: Shark Beauty launched the Shark FlexStyle air styling and drying system. The company claims that the product is a powerful hair dryer and a multi-styling tool to style the hair while it is drying, with no heat damage, and is for all types of hair.
- June 2022: Pattern Beauty Company, by actor and producer Tracee Ellis Ross, launched its first heat tool, a blow dryer in the United Kingdom. According to the company, the debut heat tool is a professional-grade blow dryer that provides faster drying with four attachments, a diffuser, wide-tooth comb, brush, and concentrator nozzle, designed specifically to help shape, stretch, and define curls and coils.
- March 2021: Wahl launched a new Below-the-Belt Trimmer under the name Wahl Manscaper. As per the company's claims, the trimmer's integrated protection system prevents injuries. The company markets it with the tagline 'No Nicks. No Cuts. No Fear; This has features like a wrap-around safety guard, an adjustable dial that offers 20 different cutting lengths, and finely-ground stainless-steel blades to offer utmost comfort as per the company's claim.
Personal Care Appliances Industry Segmentation
Personal care appliances are used to enhance the appearance and maintain the hygiene of an individual. The global personal care appliances market is segmented by gender, type, distribution channel, and geography. By gender, the market is segmented into men, women, and unisex. By type, the market is segmented into shaving and grooming, styling, beauty appliances, and oral care appliances. The shaving and grooming segment is further sub-segmented into shavers, trimmers, and epilators. The styling appliances are also further sub-segmented into hair straighteners, hair dryers, hair curlers, and others. By distribution channel, the market is segmented into, supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, Middle East, and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Gender | Men | ||
| Women | |||
| Unisex | |||
| Type | Shaving and Grooming | Shavers | |
| Trimmers | |||
| Epilator | |||
| Styling | Hair Straightener | ||
| Hair Dryer | |||
| Hair Curler | |||
| Others | |||
| Beauty Appliances | |||
| Oral Care | |||
| Distribution Channel | Supermarkets/Hypermarkets | ||
| Specialty Stores | |||
| Online Retail Stores | |||
| Others | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Spain | ||
| United Kingdom | |||
| Germany | |||
| France | |||
| Italy | |||
| Russia | |||
| Rest of Europe | |||
| Asia Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East and Africa | South Africa | ||
| Saudi Arabia | |||
| Rest of Middle East and Africa | |||
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Personal Care Appliances Market Research FAQs
What is the current Personal Care Appliances Market size?
The Personal Care Appliances Market is projected to register a CAGR of 6.62% during the forecast period (2025-2030)
Who are the key players in Personal Care Appliances Market?
Procter & Gamble, Koninklijke Philips N.V., Panasonic Corporation, Conair Corporation and Dyson Limited are the major companies operating in the Personal Care Appliances Market.
Which is the fastest growing region in Personal Care Appliances Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Personal Care Appliances Market?
In 2025, the North America accounts for the largest market share in Personal Care Appliances Market.
What years does this Personal Care Appliances Market cover?
The report covers the Personal Care Appliances Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Personal Care Appliances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Personal Care Appliances Industry Report
Statistics for the 2025 Personal Care Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Personal Care Appliances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
