Market Share of Personal Care Appliances Industry
The global personal care appliances market is driven by both global as well as regional players, however, the global players such as Procter & Gamble, Dyson Limited, Koninklijke Philips N.V., Panasonic Corporation, and Conair Corporation have an upper hand over the other players. The key player has been observed to adopt varied growth strategies such as mergers and acquisitions, partnerships, expansion, and product innovation to strengthen their position in the market studied. Nonetheless, product innovation is observed to be the most effective growth strategy. As a result, various global companies, such as Koninklijke Philips NV., and Panasonic, one of the market leaders, are implementing product innovation as a business strategy to meet the growing competition from new players.
Personal Care Appliances Market Leaders
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Procter & Gamble
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Koninklijke Philips N.V.
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Panasonic Corporation
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Conair Corporation
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Dyson Limited
*Disclaimer: Major Players sorted in no particular order
