People Counting System Market Trends

Market Trends of People Counting System Industry

Retail Sector to Dominate the Market

• As the retail sector is booming with the advent of advanced technologies, the retail stores are leveraging technological solutions to optimize operations, improve customer satisfaction, and boost profitability, hence driving the need for people counting systems.
• People counting devices helps retailers record the number of footfalls, conversion rates, lost sales opportunities. The managers can then compare these numbers and hence determine the pattern in consumer behavior. These features help them devise a new marketing campaign or plan a new product launch effectively.  
• These devices also help the store managers to improve in-store operations like staffing, customer service, and product restocking. Apart from calculating footfall, the store managers are also able to manage the crowd effectively. These factors are the major factors expected to stimulate market growth in the retail sector in the forecast period.
• However, the massive growth in the e-commerce sector and the rise of various online shopping websites is expected to hinder the market growth as it is expected to slow down the adoption of the people counting devices.

Asia-Pacific Expected to Grow Significantly

• The Asia-Pacific region is expected to register the highest growth rate in terms of adoption of the people counting systems primarily due to the increasing number of retail stores, supermarkets, shopping malls, etc. Furthermore, government initiatives in favor of foreign retailers in India are also leading to the rising number of retail stores in the Asia-Pacific. 
• Moreover, the presence of infrastructures such as bus stations, airports, and train stations, coupled with many upcoming projects, are triggering the deployment of people counting systems. Also, the expansion of the hospitality industry is facilitating the growth of the market in the region.
• Increasing urbanization, growing middle-class population, and changes in the spending habits of consumers have propelled the growth of the retail sector in APAC. This has led many players in the people counting system market to invest in this region as the retail sector is one of the major end-users of people counting systems.