Panama E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Panama E-commerce Market is segmented by B2C e-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B e-Commerce.

Panama E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Panama E-commerce Market Size

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Panama E Commerce Market Size
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 20.31 %
Market Concentration Medium

Major Players

Panama E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Panama E-commerce Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Panama E-commerce Market Analysis

The Panama E-commerce Market is expected to register a CAGR of 20.31% during the forecast period.

  • When it came to online visitor traffic in 2021, the leading players in Latin American E-commerce are Mercado Libre, Americanas, OLX, and Amazon, followed by Brazilians Magazine Luiza and Casas Bahia.
  • Degusta is a well-known platform in Panama that provides restaurant recommendations. Large retailers offer online shopping and have seen consistent growth in Panama's e-commerce revenues. To remain competitive, the Colon Free Zone (CFZ or Zona Libre de Colon), the Americas' largest free-trade zone, recently implemented e-commerce. To increase efficiency, new logistics platforms are being proposed.
  • Panamanian consumers and businesses have adopted many financial institutions which provide online banking (for example, Banco General's "Yappy"). Applications such as "Mercadito" enable small agricultural producers to reach a more significant number of consumers. Delivery platforms like PedidosYA, Uber Eats, ASAP, and Glovo have grown popular among Panamanians.
  • The COVID-19 pandemic created an opportunity for business digitization for many companies. WooCommerce was the leading e-commerce platform used by e-sellers in Panama in 2021. On the other hand, Squarespace did not make the top three because Shopify and Wix had a relatively high share of online retail outlets using their platforms.
  • COVID-19 pandemic has ended demographic dominance; Panamanians of all ages have turned to the internet to buy groceries and supplies across various platforms. Everything seems to indicate that internet shopping in the Central American country is more than just a passing fad.

Panama E-commerce Industry Overview

Central America's major e-commerce players, including Amazon and Mercado Libre. MercadoLibre is widely regarded as Central America's "Amazon." The company is the largest e-commerce provider in the region with the fastest-growing e-commerce market. According to eMarketer, e-commerce sales in the whole of Latin America increased by 63% by 2020 for the first time.

  • April 2022- Pinterest and WooCommerce have announced a strategic partnership that will allow retailers to generate shoppable pins. This integration will connect more than 3 million WooCommerce suppliers with 400 million monthly Pinterest users, with the hope of creating it easier for merchants to build audiences and drive sales, especially in Central American countries, such as Panama.
  • July 2021- BigCommerce, a leading Open Cloud-based e-commerce platform for fast-growing and established brands, announced a partnership with Mercado Libre, Central America's leading e-commerce marketplace, to give BigCommerce merchants access to nearly 133 million Latin American consumers on Mercado Libre's Marketplace.

Panama E-commerce Market Leaders

  1. ChainZilla

  2. Hyperlink InfoSystem

  3. WooCommerce

  4. Mercado Libre

  5. Amazon

  6. Dafiti

  7. Americanas

  8. *Disclaimer: Major Players sorted in no particular order
ChainZilla, Hyperlink InfoSystem, WooCommerce, Mercado Libre, Amazon
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Panama E-commerce Market News

May 2022- Panama is set to declare Bitcoin legal tender after passing its first cryptocurrency bill. The country becomes the third to declare Bitcoin as legal tender.

Feb 2022- Wrist, the world's largest provider of provisions, stores, and spare parts logistics to ships and offshore locations, has acquired Centralam Panama, a well-known ship chandler on the Pacific side of the Panama Canal. The wrist is growing its global reach and securing a foothold at one of the world's most critical maritime crossroads with the acquisition, while Centralam Panama's market position is strengthened.

Jan 2022- FedEx selects Panama City as its regional headquarters; the new location will serve the North Florida region, including Tallahassee.

Panama E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key market trends and share of e-commerce of total Retail sector
  • 4.4 Impact of COVID-19 on the e-commerce sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased digital activity
    • 5.1.2 Penetration of Internet and Smartphone Usage
    • 5.1.3 Increasing web shopping
  • 5.2 Market Challenges
    • 5.2.1 Internet infrastructure
    • 5.2.2 Increased need for data security
  • 5.3 Analysis of key demographic trends and patterns related to the e-commerce industry in Panama (Coverage to include Population, Internet Penetration, ecommerce Penetration, Age & Income etc.)
  • 5.4 Analysis of the key modes of transaction in the e-commerce industry in Panama (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
  • 5.5 Analysis of cross-border e-commerce industry in Panama (Current market value of cross-border & key trends)
  • 5.6 Current positioning of country Panama in the e-commerce industry in region Central America and South America

6. Market Segmentation

  • 6.1 By B2C e-commerce
    • 6.1.1 Market size (GMV) for the period of 2017-2027
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty & Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion & Apparel
    • 6.1.2.4 Food & Beverage
    • 6.1.2.5 Furniture & Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B e-commerce
    • 6.2.1 Market size for the period of 2017-2027

7. Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Hyperlink InfoSystem
    • 7.1.2 ChainZilla
    • 7.1.3 WooCommerce
    • 7.1.4 Mercado Libre
    • 7.1.5 Amazon
    • 7.1.6 Dafiti
    • 7.1.7 Americanas
    • 7.1.8 Smart web design studios
    • 7.1.9 KrishaWeb
    • 7.1.10 MS&P International Inc
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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Panama E-commerce Industry Segmentation

E-commerce is the purchasing and selling of products and services over the Internet. It is conducted over computers, mobiles, tablets, and other smart devices. There are primarily two types of e-commerce, including Business-to-Consumer (B2C) and Business-to-Business (B2B).

The Panama E-commerce Market is segmented into B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-Commerce.

By B2C e-commerce Market size (GMV) for the period of 2017-2027
Market Segmentation - by Application Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B e-commerce Market size for the period of 2017-2027
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Panama E-commerce Market Research FAQs

What is the current Panama E-commerce Market size?

The Panama E-commerce Market is projected to register a CAGR of 20.31% during the forecast period (2025-2030)

Who are the key players in Panama E-commerce Market?

ChainZilla, Hyperlink InfoSystem, WooCommerce, Mercado Libre, Amazon, Dafiti and Americanas are the major companies operating in the Panama E-commerce Market.

What years does this Panama E-commerce Market cover?

The report covers the Panama E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Panama E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Panama E-commerce Industry Report

Statistics for the 2025 Panama E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Panama E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.