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Pakistan Fruits And Vegetables Market Size (2024 - 2029)

The market size of the fruit and vegetable industry in Pakistan is projected to experience significant growth over the forecast period. This expansion is driven by the country's diverse climatic conditions, which allow for a wide variety of vegetables to be available year-round, and the substantial contribution of horticulture to the national agriculture GDP. The industry not only meets the domestic demand of a rapidly growing population but also caters to potential export markets, with fruits and vegetables being key components of agricultural export revenue. Major agricultural provinces contribute significantly to the market, and specific fruits and vegetables have established strong export channels, particularly in regional markets. These factors collectively indicate a positive trajectory for the market size of Pakistan's fruit and vegetable sector.

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Market Size of Pakistan Fruits And Vegetables Industry

Pakistan Fruits and Vegetables Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 9.13 Billion
Market Size (2029) USD 12.98 Billion
CAGR (2024 - 2029) 7.30 %

Pakistan Fruits And Vegetables Market Analysis

The Pakistan Fruits And Vegetables Market size is estimated at USD 9.13 billion in 2024, and is expected to reach USD 12.98 billion by 2029, growing at a CAGR of 7.30% during the forecast period (2024-2029).

  • The trade of fruits and vegetables is significant for Pakistan's economy. The country exports a substantial quantity of its produce, with key export markets including the Middle East, Europe, and Southeast Asia. Mangoes are among the top exported fruits, earning valuable foreign exchange. Fruit and vegetable exports are a major contributor to the nation's agricultural export earnings, reaching USD 285 million in 2023, a 15% increase from USD 248 million in 2022. The horticulture sector's potential is immense contributing over 18% to the national agricultural GDP, but it faces challenges such as post-harvest losses, lack of modern storage facilities, and inadequate transportation infrastructure. Improving these areas could enhance export quality and quantity, boosting the country's trade balance.
  • The increasing population and the trend towards incorporating fresh produce into diets for health reasons are driving domestic demand. According to the Food and Agriculture Organization, Pakistan's fruit production reached 9.1 million metric tons in 2022, with oranges accounting for 1.6 million metric tons, followed by watermelons with 1.58 million metric tons. In the same year, vegetable production reached 6.0 million metric tons, with onions and shallots accounting for 35%, exceeding 2.1 million metric tons, followed by tomatoes, carrots, and turnips. However, in the coming years, supporting farmers with training, quality seeds, fertilizers, and advanced irrigation methods could boost productivity and ensure sustainability. Moreover, government policies and subsidies play a crucial role in the growth of this sector.

Pakistan Fruits And Vegetables Industry Segmentation

Fruits and Vegetables are horticultural crops producing perishable agricultural produce and are a key part of Pakistan's Agriculture. Only fresh fruits and vegetables are considered in the scope of the report.

The Pakistan Fruits and Vegetable Market is Segmented by Vegetables and Fruits and Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Trade in terms of Import Analysis (Value and Volume), and Export Analysis (Value and Volume) for each segment. The report offers market estimation and forecast in value (USD thousand) and volume (Metric tons) for the abovementioned segments.

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Pakistan Fruits And Vegetables Market Size Summary

The fruit and vegetable industry in Pakistan is poised for significant growth, driven by favorable climatic conditions and strategic government initiatives. The sector is a crucial component of the national agriculture GDP, with horticulture playing a vital role in meeting both domestic and international demand. Pakistan is a leading producer of citrus fruits and mangoes, primarily cultivated in the Sindh and Punjab regions. The government's focus on enhancing fruit production through projects like the "National Programme for Enhancing Command Area of Barani Areas of Pakistan" and the "Pakistan Fruits and Vegetables Export Strategy 2023-2027" aims to boost exports and increase the country's share in global markets. These efforts are expected to strengthen the market's growth trajectory over the forecast period.

Despite the robust production of fruits, Pakistan faces challenges in vegetable production, leading to a reliance on imports to satisfy domestic demand. The country has seen a substantial increase in vegetable imports, with major suppliers including Australia, Afghanistan, Russia, and Canada. Recent natural disasters, such as floods in Sindh, have exacerbated the situation by damaging key crops like onions and tomatoes, further driving the need for imports. Initiatives like the establishment of a tax-free market in Rawalpindi and the lifting of tariffs on essential vegetables underscore the government's commitment to stabilizing the market and addressing inflationary pressures. These dynamics highlight the dual nature of the market, with strong export potential for fruits and a growing dependency on imported vegetables to meet local needs.

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Pakistan Fruits And Vegetables Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 High Export Potential of Fruits and Vegetables

      2. 1.2.2 Increasing Urbanization and Supermarket Expansion

      3. 1.2.3 Government Support for Horticulture

    3. 1.3 Market Restraints

      1. 1.3.1 Post-Harvest Losses

      2. 1.3.2 Fragmented Landholdings

  2. 2. MARKET SEGMENTATION (Production Analysis in Volume, Consumption Analysis by Volume and Value, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)

    1. 2.1 Vegetables

    2. 2.2 Fruits

Pakistan Fruits And Vegetables Market Size FAQs

The Pakistan Fruits And Vegetables Market size is expected to reach USD 9.13 billion in 2024 and grow at a CAGR of 7.30% to reach USD 12.98 billion by 2029.

In 2024, the Pakistan Fruits And Vegetables Market size is expected to reach USD 9.13 billion.

Pakistan Fruits And Vegetables Market Report Snapshots

Fruit And Vegetable Industry In Pakistan Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)