Pakistan Fruits And Vegetables Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 9.13 Billion |
| Market Size (2029) | USD 12.98 Billion |
| CAGR (2024 - 2029) | 7.30 % |
Pakistan Fruits And Vegetables Market Analysis
The Pakistan Fruits And Vegetables Market size is estimated at USD 9.13 billion in 2024, and is expected to reach USD 12.98 billion by 2029, growing at a CAGR of 7.30% during the forecast period (2024-2029).
- The trade of fruits and vegetables is significant for Pakistan's economy. The country exports a substantial quantity of its produce, with key export markets including the Middle East, Europe, and Southeast Asia. Mangoes are among the top exported fruits, earning valuable foreign exchange. Fruit and vegetable exports are a major contributor to the nation's agricultural export earnings, reaching USD 285 million in 2023, a 15% increase from USD 248 million in 2022. The horticulture sector's potential is immense contributing over 18% to the national agricultural GDP, but it faces challenges such as post-harvest losses, lack of modern storage facilities, and inadequate transportation infrastructure. Improving these areas could enhance export quality and quantity, boosting the country's trade balance.
- The increasing population and the trend towards incorporating fresh produce into diets for health reasons are driving domestic demand. According to the Food and Agriculture Organization, Pakistan's fruit production reached 9.1 million metric tons in 2022, with oranges accounting for 1.6 million metric tons, followed by watermelons with 1.58 million metric tons. In the same year, vegetable production reached 6.0 million metric tons, with onions and shallots accounting for 35%, exceeding 2.1 million metric tons, followed by tomatoes, carrots, and turnips. However, in the coming years, supporting farmers with training, quality seeds, fertilizers, and advanced irrigation methods could boost productivity and ensure sustainability. Moreover, government policies and subsidies play a crucial role in the growth of this sector.
Pakistan Fruits And Vegetables Market Trends
High Export Potential of Fruits and Vegetables
Due to its favorable environmental conditions, Pakistan ranks among the top global producers of citrus and mangoes, with the majority of production occurring in the Sindh and Punjab regions. Pakistan contributes 1.5% to the global export market for citrus fruits. In response, the government has launched several projects and strategies to boost the production of fruits and vegetables. One such initiative is the "National Programme for Enhancing Command Area of Barani Areas of Pakistan," which commenced in 2021 intending to cultivate over 18,000 hectares of fruit crops within five years.
Additionally, the government has developed strategies like the 'Pakistan Export Strategy 2023-2027' under the National Priority Sectors Export Strategy (NPSES) Initiative, identifying fruits and vegetables as key sectors to enhance exports over the next five years. These initiatives aim to increase productivity by introducing climate-resilient varieties and reducing crop losses caused by climate change. Citrus and mangoes, accounting for more than 60% of Pakistan's total fruit exports, have seen a 20% decline in mango production in 2023, marking the third consecutive year of reduced output, which has impacted exports. The strong export potential of fruits and vegetables, along with the push by various government initiatives and the prospect of increased production, is expected to drive the market in the coming years.
Increasing demand for Vegetables
Due to low domestic production, Pakistan relies on importing vegetables to satisfy its internal demand. The International Trade Center reports that vegetable imports have a larger presence in the Pakistani market than fruit imports. From 2019 to 2022, the value of vegetable imports surged by 77%. The primary countries exporting vegetables to Pakistan are Australia, Afghanistan, Russia, and Canada. The most commonly imported vegetables include potatoes, tomatoes, onions, shallots, garlic, leeks, cabbage, cauliflower, kohlrabi, kale, lettuce, chicory, carrots, turnips, cucumbers, gherkins, and coconuts.
The Pakistan National Nutritional Survey reveals that 39.6% of households face food insecurity. With the initiatives such as Pakistan’s Vision 2030 aim to boost agricultural production in rural areas through new practices, encourage investment in value-added products, and improve storage facilities, which are expected to enhance vegetable productivity. Furthermore, the daily dietary significance of vegetables such as onions, potatoes, and tomatoes, coupled with the growing consumer awareness of fresh and natural foods in urban regions, is propelling the demand for vegetable consumption, which is anticipated to rise in the coming years.
Pakistan Fruits and Vegetables Market News
- October 2022: The Punjab government in Pakistan allocated USD 1.11 million (PKR 250 million) to set up Rawalpindi's inaugural tax-exempt market for fruits, vegetables, and flowers. This initiative aims to alleviate consumer inflationary pressures. The market is projected to offer discounts of up to 30%, potentially driving the regional trade in fruits and vegetables.
- August 2022: To address vegetable scarcity, the Pakistani government lifted tariffs on tomato and onion imports. This move came after flooding devastated 80% of the onion crop in Sindh, creating a pressing need for these essential vegetables.
- April 2022: The Khyber Pakhtunkhwa government entered into deals with private entities to set up cold storage and manufacturing units in Wana, located in the South Waziristan tribal district. These efforts are designed to boost the competitiveness of horticultural value chains in the region.
Pakistan Fruits And Vegetables Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 High Export Potential of Fruits and Vegetables
4.2.2 Increasing Urbanization and Supermarket Expansion
4.2.3 Government Support for Horticulture
4.3 Market Restraints
4.3.1 Post-Harvest Losses
4.3.2 Fragmented Landholdings
5. MARKET SEGMENTATION (Production Analysis in Volume, Consumption Analysis by Volume and Value, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
5.1 Vegetables
5.2 Fruits
6. INTERNATIONAL TRADE AND PRICE SCENARIOS
6.1 Mangoes, Mangosteens, and Guavas
6.2 Onions
6.3 Oranges
6.4 Tomatoes
6.5 Apples
6.6 Watermelons
6.7 Carrots and Turnips
6.8 Dates
6.9 Pumpkins
6.10 Cauliflower and Broccoli
6.11 Peas
6.12 Bananas
6.13 Apricots
6.14 Spinach
6.15 Eggplants
6.16 Okra
7. REGIONAL ANALYSIS
7.1 PESTLE Analysis
7.2 Supply Chain Analysis
7.3 Government Policies
8. COMPETITOR ANALYSIS
8.1 Distribution Network and Retail Analysis
8.2 List of Key Players
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
Pakistan Fruits And Vegetables Industry Segmentation
Fruits and Vegetables are horticultural crops producing perishable agricultural produce and are a key part of Pakistan's Agriculture. Only fresh fruits and vegetables are considered in the scope of the report.
The Pakistan Fruits and Vegetable Market is Segmented by Vegetables and Fruits and Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Trade in terms of Import Analysis (Value and Volume), and Export Analysis (Value and Volume) for each segment. The report offers market estimation and forecast in value (USD thousand) and volume (Metric tons) for the abovementioned segments.
Pakistan Fruits And Vegetables Market Research Faqs
How big is the Pakistan Fruits And Vegetables Market?
The Pakistan Fruits And Vegetables Market size is expected to reach USD 9.13 billion in 2024 and grow at a CAGR of 7.30% to reach USD 12.98 billion by 2029.
What is the current Pakistan Fruits And Vegetables Market size?
In 2024, the Pakistan Fruits And Vegetables Market size is expected to reach USD 9.13 billion.
What years does this Pakistan Fruits And Vegetables Market cover, and what was the market size in 2023?
In 2023, the Pakistan Fruits And Vegetables Market size was estimated at USD 8.46 billion. The report covers the Pakistan Fruits And Vegetables Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pakistan Fruits And Vegetables Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Pakistan Fruits And Vegetables Industry Report
Statistics for the 2024 Fruit and Vegetable in Pakistan market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruit and Vegetable in Pakistan analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
