Who are the key players in Pakistan Frozen Food Market?

PK Meat & Food Company, Dawn Foods, McCain Foods, Icepac Limited and Multi Food Industries are the major companies operating in the Pakistan Frozen Food Market. Read More

What years does this Pakistan Frozen Food Market cover, and what was the market size in 2023?

In 2023, the Pakistan Frozen Food Market size was estimated at USD 690.13 million. The report covers the Pakistan Frozen Food Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Pakistan Frozen Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Pakistan Frozen Food Market Size

Market Size of Pakistan Frozen Food Industry

Study Period	2019 - 2029
Base Year For Estimation	2023
Market Size (2024)	USD 730.23 Million
Market Size (2029)	USD 968.48 Million
CAGR (2024 - 2029)	5.81 %
Market Concentration	Low
Major Players *Disclaimer: Major Players sorted in no particular order

Pakistan Frozen Food Market Analysis

The Pakistan Frozen Food Market size is estimated at USD 730.23 million in 2024, and is expected to reach USD 968.48 million by 2029, growing at a CAGR of 5.81% during the forecast period (2024-2029).

The convenience factor and the rising demand for animal-based products, such as kebabs, parathas, meatballs, and sausages, primarily drive the frozen food market in Pakistan. The retail marketing of packaged foods in Pakistan has been shifting towards modern retail channels like supermarkets and hypermarkets. This trend has been driven by several factors, including the growth of the urban population, changing lifestyles, and increased disposable income.
Supermarkets and hypermarkets offer a wide range of products, including global brands and packaged foods. This has made it easier for consumers to access a diverse range of frozen food products. Moreover, these modern retail channels have facilitated the distribution process, making it easier for manufacturers to reach a larger customer base.
In the upcoming years, demand for frozen food products will rise even more owing to the increased preference for frozen fruits and vegetables over fresh food among millennials and Gen Z. Sales of frozen fruits and vegetables will also increase due to the retention of vitamins and minerals in contrast to their fresh counterparts, over the time period they lose vitamins and other nutritious elements.
Furthermore, the growing trend for clean-label products is increasing consumer preference toward clean-label frozen food products in the market. Gluten-free and low-carb products also make up strong subsets within the frozen categories. However, the lack of infrastructure, in terms of efficient cold chain and retail-level inefficiencies, is considered a major hurdle for the frozen food industry in Pakistan.

Pakistan Frozen Food Industry Segmentation

Frozen food refers to any type of food that has been subjected to a freezing process to preserve it. Freezing food involves reducing its temperature to below its freezing point, which inhibits the growth of bacteria, yeasts, and molds that can cause food spoilage. Frozen food can include a wide variety of items, such as fruits, vegetables, meats, seafood, and prepared meals.

The frozen food market is segmented by category into ready-to-eat, ready-to-cook, ready-to-drink, and other frozen food types; by type into frozen fruits and vegetables, frozen meat and fish, frozen-cooked ready meals, frozen desserts, frozen snacks, and other applications; by freezing technique into individual quick freezing (IQF), blast freezing, belt freezing, and other freezing techniques; and by distribution channel into supermarkets and hypermarkets, convenience stores, online channels, and other distribution channels.

The report offers market size and forecasts in value (USD million) for all the above segments.

By Product Category
		Ready-to-Eat
		Ready-to-Cook
		Ready-to-Drink
		Other Product Categories

By Product Type
		Frozen Fruits and Vegetables
		Frozen Meat and Fish
		Frozen-cooked Ready Meals
		Frozen Desserts
		Frozen Snacks
		Other Product Types

By Freezing Technique
		Individual Quick Freezing (IQF)
		Blast freezing
		Belt freezing
		Other Freezing Techniques

By Distribution Channel
		Supermarkets/Hypermarkets
		Convenience Stores
		Specialty Stores
		Online Stores
		Other Distribution Channels

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Pakistan Frozen Food Market Size Summary

The frozen food market in Pakistan is experiencing significant growth, driven by the increasing demand for convenience foods and the rising popularity of animal-based products such as kebabs, parathas, meatballs, and sausages. This growth is further supported by the shift towards modern retail channels like supermarkets and hypermarkets, which offer a diverse range of frozen food products and facilitate easier distribution for manufacturers. The urban population's expansion, changing lifestyles, and higher disposable incomes are key factors contributing to this trend. Additionally, the preference for frozen fruits and vegetables among younger consumers, due to their nutritional retention, is expected to further boost market demand. However, challenges such as inadequate cold chain infrastructure and retail inefficiencies pose hurdles to the industry's growth.

The market is also witnessing a surge in interest from younger consumers with disposable incomes, who are more inclined to try new and convenient food products. The development of innovative frozen food items, including those with health-conscious attributes like low fat and no added preservatives, is anticipated to enhance demand. The growth of organized retail and e-grocery platforms is making it easier for consumers to access a variety of packaged foods, including frozen options. Companies are increasingly focusing on transparency and nutritional labeling to address consumer concerns about health and contamination. Key players in the market are engaging in vertical integration and investing in new products and marketing strategies to maintain a competitive edge.

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Pakistan Frozen Food Market Size - Table of Contents

1. MARKET DYNAMICS
1. 1.1 Market Drivers
2. 1.2 Market Restraints
3. 1.3 Porter's Five Forces Analysis
  1. 1.3.1 Threat of New Entrants
  2. 1.3.2 Bargaining Power of Buyers/Consumers
  3. 1.3.3 Bargaining Power of Suppliers
  4. 1.3.4 Threat of Substitute Products
  5. 1.3.5 Intensity of Competitive Rivalry
2. MARKET SEGMENTATION
1. 2.1 By Product Category
  1. 2.1.1 Ready-to-Eat
  2. 2.1.2 Ready-to-Cook
  3. 2.1.3 Ready-to-Drink
  4. 2.1.4 Other Product Categories
2. 2.2 By Product Type
  1. 2.2.1 Frozen Fruits and Vegetables
  2. 2.2.2 Frozen Meat and Fish
  3. 2.2.3 Frozen-cooked Ready Meals
  4. 2.2.4 Frozen Desserts
  5. 2.2.5 Frozen Snacks
  6. 2.2.6 Other Product Types
3. 2.3 By Freezing Technique
  1. 2.3.1 Individual Quick Freezing (IQF)
  2. 2.3.2 Blast freezing
  3. 2.3.3 Belt freezing
  4. 2.3.4 Other Freezing Techniques
4. 2.4 By Distribution Channel
  1. 2.4.1 Supermarkets/Hypermarkets
  2. 2.4.2 Convenience Stores
  3. 2.4.3 Specialty Stores
  4. 2.4.4 Online Stores
  5. 2.4.5 Other Distribution Channels