Pakistan Bottled Water Market - Growth, Trends and Forecast (2019-2024)

Pakistan bottled water market is segmented by type (Still water, Sparkling water and other), Distribution Channels (Supermarket/Hypermarket, Convenience Store, Home and Office Delivery (HOD), On-trade, and Other Distribution Channels).

Market Snapshot

Study Period:


Base Year:


CAGR% (2019 - 2024):


Key Players:

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Market Overview

Pakistan bottled water market was valued at USD 274.6 million in 2018 and is estimated to reach USD 451.57 million by 2024. It is expected to witness a CAGR of 10.46% during the forecast period (2019-2024).

  • The trend for drinking healthy water and poor tap water quality are the main reasons for consumers’ interest in bottled water consumption in Pakistan. Government water boards have failed to deliver clean drinking water to the masses. This has increased the demand for safe water sources, including bottled water in Pakistan.
  • Increase in the number of companies failing to meet safe quality standards is likely to hamper the growth of the market. Marketers are emphasizing the words ‘purified’, ‘pure’, and ‘Natural Mountain spring water’. Strong imagery is used on the labels, which display mountains, lakes, and springs. Alkaline water is another important trend. 

Scope of the Report

Pakistan bottled water market is segmented on the basis of type and distribution channels. On the basis of type, the market is segmented into Still water, Sparkling water and other. The available distribution channels for this market were Supermarket and Hypermarket, Convenience store, On-trade and Home and Office Delivery (HOD). The increasing consumer preference for still water hydration has bolstered the still water segment. Traditionally, still water hydration has been a substitute for tap water, when shortages occur during hot summers or when the tap water is not of the required drinking quality. Sparkling water is often seen as a substitute for carbonates and this is particularly true for flavored sparkling water.

By Type
Still Water
Sparkling Water
By Distribution Channel
Supermarket and Hypermarket
Convenience Store
Home and Office Delivery (HOD)
Other Distribution Channels

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Key Market Trends

Increase in Demand for Bottled Water among the Urban Population

The demand for bottled water of various brands has increased in the past few years. Various bottled water plants have been set up across various parts of the country. For instance, in 2017, four bottled water plants were set up in Karachi, which indicates an increase in demand. As per capita, household income is rising, people living in urban areas have become more aware of the contamination of drinking water, which has resulted in a surge of bottled water sale. There is a change in the spending pattern of consumers, as they are inclined toward more convenient sources of water and food to save time. In the past five years, consumer spending per capita has increased at a rate of 10.8%, which has influenced the expenditure on bottled water in Pakistan.


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Still Water Dominates the Bottled Water Market

There is a growing demand from people towards still water than sparkling water, and the gap has been increasing very fast. People are becoming more health conscious and moving away from carbonated soft drinks. The price and availability of sparkling water inclined a section of the consumers to choose still water over sparkling water. Further, awareness about the purity and safety of bottled water, and contamination of drinking water sources are driving the demand for still bottled water. Also, the upsurge in demand from Pakistan and the growth of the middle-class population that demands better living standards, are playing as key roles in driving the still bottled water market growth.


Competitive Landscape

Major players in the Pakistan bottled water market include The Coca-Cola Company, Nestle S.A., PepsiCo, Qarshi Industries, Mt. Fuji Vanadium Mineral Water, PakTurk Bottlers, Atlantis Premium Water, among others. 

  • December 2016: PepsiCo launched LIFEWTR, pH-balanced purified water, with electrolytes added for taste. LIFEWTR is available in two sizes: 700ml, with a recommended retail price of USD 2.06; and 1L, for a recommended retail price of USD 2.70.


Major Players

  1. The Coca-Cola Company
  2. Nestle S.A
  3. PepsiCo
  4. Mt. Fuji Vanadium Mineral Water
  5. Qarshi Industries

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket and Hypermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Home and Office Delivery (HOD)

      4. 5.2.4 On-trade

      5. 5.2.5 Other Distribution Channels


    1. 6.1 The Strategy

      1. 6.1.1 Types of Entry Modes, by Market Entry Objectives

      2. 6.1.2 Pricing strategy

    2. 6.2 The Administration

      1. 6.2.1 How to Register a Company (Flowchart)

    3. 6.3 Registration Processes

      1. 6.3.1 Ministries Involved

      2. 6.3.2 Criteria and Conditions

      3. 6.3.3 List of Forms and Documents

    4. 6.4 Product Control Guidelines and Regulations


    1. 7.1 Company Profiles

      1. 7.1.1 The Coca-Cola Company

      2. 7.1.2 Nestle S.A.

      3. 7.1.3 PepsiCo

      4. 7.1.4 Qarshi Industries

      5. 7.1.5 Mt. Fuji Vanadium Mineral Water

      6. 7.1.6 PakTurk Bottlers

      7. 7.1.7 Atlantis Premium Water

    2. *List Not Exhaustive

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