Italy Packaging Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.33 Billion |
| Market Size (2029) | USD 3.91 Billion |
| CAGR (2024 - 2029) | 3.28 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Italy Packaging Market Analysis
The Packaging Industry In Italy Market size is estimated at USD 3.33 billion in 2024, and is expected to reach USD 3.91 billion by 2029, growing at a CAGR of 3.28% during the forecast period (2024-2029).
In Italy, packaging serves a crucial function across multiple end-use industries. Its primary role is to safeguard products from damage, a factor that significantly drives the market’s growth.
- Rising living standards and disposable incomes in Italy are fueling a surge in packaging demand. Consumers indulging in a wider array of products particularly boost the need for packaging in sectors like food and beverages, cosmetics, pharmaceuticals, and more.
- Moreover, the country is increasingly favoring lightweight packaging, with plastics taking the lead due to their weight advantage. Italy's embrace of minimalist packaging is a trend and a conscious effort to reduce the industry's environmental impact. Noteworthy manufacturers like Tetra Pak International SA are at the forefront, offering a diverse range of creatively branded, premium packaging, further driving market expansion.
- Plastics, especially rigid and flexible packaging, are witnessing a surge in demand in the country. Their appeal lies in attributes like strength, durability, and barrier properties, making them ideal for products ranging from bottles and containers to caps and closures. Notably, the market studied is witnessing a notable shift toward using materials such as PE, PP, and PET in packaging, especially in sectors like cosmetics, food, and pharmaceuticals.
- While the future of the packaging sector in Italy looks promising, it is not without its challenges. Fluctuating raw material prices pose a significant hurdle, especially given the high price inflation that manufacturers are grappling with. These price swings are influenced by a host of factors, from supply and demand dynamics to natural disasters, political instability, and currency fluctuations, all of which can potentially impede market growth.
Italy Packaging Market Trends
Plastic Segment to Hold Significant Market Share
- Plastic, a versatile and durable polymer, is pivotal in packaging. It safeguards products, preserving their freshness and quality, across industries such as personal care, cosmetics, and pharmaceuticals in Italy.
- Italy's burgeoning food and beverage sector owes much to its thriving e-commerce landscape. Consumers, increasingly favoring shorter supply chains and consumption of natural and organic foods, are driving the demand for specialized plastic packaging. These packaging variants, including rigid and flexible types, not only protect but also enhance the transportation of food and beverages.
- Italy's expanding pharmaceutical sector, bolstered by substantial healthcare investments, is fueling the need for advanced packaging solutions. Notably, Farmindustria's data underscores Italy's rising investments in research & development, creating a strong ground for the packaging industry and, consequently, the market studied.
- Plastic production in Italy is on the rise, largely driven by the escalating demand for packaging across diverse sectors. Figures from Plastics Europe reveal production of 3,672 kilotons in 2022, which was projected to climb to 3,785 kilotons by 2023, underlining the market's growth trajectory.
Food Segment Expected to Dominate the Market
- Italy is the second-largest manufacturer in Europe, excelling in machinery, clothing, automotive components, and medicines. The country is renowned for exporting food products such as wine, pasta, cheese, and olive oil. The Italian market shows promise for organic, functional, and low-fat foods, which significantly propels the demand for packaging.
- USDA data highlights a consolidation trend in Italy's food-processing sector, with smaller firms merging. Factors like technological advancements, the allure of "Made in Italy" products, and a surge in food exports have heightened the country's appetite for food ingredients, subsequently spiking the demand for packaging. Italian consumers notably favor baked goods, processed meats, seafood, and dairy.
- Italy's food consumption is on the rise, driven by increasing tourism and a growing interest in foreign ingredients and cuisines. Italy boasts the third-largest food industry in Europe, with its consumers increasingly leaning toward healthier diets, including vegan, vegetarian, and flexitarian options. The country also sees a rising demand for "free-from" products and a keen interest in superfoods, further driving the need for innovative packaging solutions such as jars, bottles, pouches, and bags.
- In 2023, Italy imported consumer-oriented products valued at USD 35.7 billion, with a substantial 85% coming from other European nations. These imports, dominated by dairy, meat, fruits, and vegetables, underscored the nation's heightened demand for packaging. Notably, Italy's key food imports were from Germany, the Netherlands, and France, as per the USDA.
Italy Packaging Industry Overview
The Italian packaging industry exhibits moderate consolidation, with key players such as Tetra Pak International SA, Smurfit Kappa Group, Wipak Bordi Srl, and others actively vying to enhance their market shares. Notably, many of these firms are intensifying their R&D efforts and launching innovative products, bolstering the sector's growth. Furthermore, on a global scale, mergers and acquisitions are shaping the competitive landscape in Italy.
- July 2024: Wipak Bordi Srl, an Italian packaging company, clinched the prestigious German Packaging Award in the sustainability category for its groundbreaking FlexPod solution. This packaging, predominantly composed of 95% PE (polyethylene), underscores the company's commitment to recyclability.
- June 2024: Smurfit Kappa Group, an Ireland-based company with operations in Italy, unveiled two cutting-edge production facilities in Spain. The company's investment of EUR 30 million (USD 32.86 million) in these plants underscores its commitment to circular production practices. The facilities boast 12,000 solar panels, a move poised to significantly slash emissions.
Italy Packaging Market Leaders
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Tetra Pak International S.A
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Smurfit Kappa Group
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Wipak Bordi Srl
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Plast Pack Packaging Srl
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Rotofil Srl
*Disclaimer: Major Players sorted in no particular order
Italy Packaging Market News
- June 2024: Forever Plast SpA, an Italian company, in collaboration with Versalis, a chemical company, introduced "Reference," a range of recycled polymers for food packaging. The range is made from polystyrene (PS) and can be used in applications such as trays, cups, containers, and other types of rigid packaging.
- December 2023: Wipak Bordi Srl, an Italian packaging company, participated in PharmaPack, a pharmaceutical packaging and drug delivery event that was held in Paris in January 2024. The company showcased its packaging products specifically for the pharmaceutical sector at the expo.
Italy Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Overview of the Global Packaging Industry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Growing Adoption of Lightweight Packaging in Italy
5.1.2 Increasing Demand for Plastic Packaging Across Various End-Use Markets
5.2 Market Challenges
5.2.1 Fluctuating Raw Material Prices in the Country
6. INDUSTRY REGULATION, POLICIES, AND STANDARDS
7. MARKET SEGMENTATION
7.1 By Material
7.1.1 Paper
7.1.2 Plastic
7.1.3 Metal
7.1.4 Glass
7.2 By Packaging Type
7.2.1 Rigid Packaging
7.2.2 Flexible Packaging
7.3 By End-User Industry
7.3.1 Food
7.3.2 Beverages
7.3.3 Pharmaceuticals
7.3.4 Personal Care
7.3.5 Other End-User Industries
8. COMPETITIVE LANDSCAPE
8.1 Company Profiles*
8.1.1 Tetra Pak International SA
8.1.2 Smurfit Kappa Group
8.1.3 Wipak Bordi Srl
8.1.4 Plast Pack Packaging Srl
8.1.5 Rotofil SRL
8.1.6 AFG Srl
8.1.7 Carton Pack SpA
8.1.8 Zignago Vetro
8.1.9 International Paper
9. INVESTMENT ANALYSIS
10. MARKET OPPORTUNITIES AND FUTURE TRENDS
Italy Packaging Industry Segmentation
Packaging provides a protective and informative covering to the product. It also keeps the product protected during handling, storage, and movement. Furthermore, covering provides useful information about the content of the package. The study tracks the demand for the packaging market through the revenue derived from sales of plastic, glass, paper, and metal packaging products. The research also examines underlying growth influencers and significant industry vendors, all of which help to support market estimates and growth rates throughout the anticipated period. The market estimates and projections are based on the base year factors and arrived at top-down and bottom-up approaches.
The packaging industry in Italy is segmented by material (paper, plastic, metal, and glass), packaging type (rigid and flexible), and end-user industry (food, beverages, pharmaceuticals, and personal care). The market sizes and projections are provided in terms of value (USD) for all the mentioned segments.
| By Material | |
| Paper | |
| Plastic | |
| Metal | |
| Glass |
| By Packaging Type | |
| Rigid Packaging | |
| Flexible Packaging |
| By End-User Industry | |
| Food | |
| Beverages | |
| Pharmaceuticals | |
| Personal Care | |
| Other End-User Industries |
Italy Packaging Market Research FAQs
How big is the Packaging Industry In Italy Market?
The Packaging Industry In Italy Market size is expected to reach USD 3.33 billion in 2024 and grow at a CAGR of 3.28% to reach USD 3.91 billion by 2029.
What is the current Packaging Industry In Italy Market size?
In 2024, the Packaging Industry In Italy Market size is expected to reach USD 3.33 billion.
Who are the key players in Packaging Industry In Italy Market?
Tetra Pak International S.A, Smurfit Kappa Group, Wipak Bordi Srl, Plast Pack Packaging Srl and Rotofil Srl are the major companies operating in the Packaging Industry In Italy Market.
What years does this Packaging Industry In Italy Market cover, and what was the market size in 2023?
In 2023, the Packaging Industry In Italy Market size was estimated at USD 3.22 billion. The report covers the Packaging Industry In Italy Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Packaging Industry In Italy Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Packaging in Italy Industry Report
Statistics for the 2023 Packaging in Italy market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Packaging in Italy analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
