Packaging Industry In Italy Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Market Report Covers Italian Packaging Manufacturers and is Segmented by Material (Paper, Plastic, Metal, and Glass), Packaging Type (Rigid and Flexible), and End-User Industry (Food, Beverages, Pharmaceuticals, and Personal Care). The Market Size and Projections are Provided in Terms of Value (USD) for all the Mentioned Segments.

Packaging Industry In Italy Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italy Packaging Market Size

View Global Report
Italy Packaging Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 3.44 Billion
Market Size (2030) USD 4.04 Billion
CAGR (2025 - 2030) 3.28 %
Market Concentration Medium

Major Players

Italy Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Packaging Industry In Italy with other markets in Packaging Industry

Advanced Packaging

Packaging Equipment

Contract Packaging

Overall Packaging

Packaging Customers

Packaging Forms

Italy Packaging Market Analysis

The Packaging Industry In Italy Market size is estimated at USD 3.44 billion in 2025, and is expected to reach USD 4.04 billion by 2030, at a CAGR of 3.28% during the forecast period (2025-2030).

In Italy, packaging serves a crucial function across multiple end-use industries. Its primary role is to safeguard products from damage, a factor that significantly drives the market’s growth.

  • Rising living standards and disposable incomes in Italy are fueling a surge in packaging demand. Consumers indulging in a wider array of products particularly boost the need for packaging in sectors like food and beverages, cosmetics, pharmaceuticals, and more.
  • Moreover, the country is increasingly favoring lightweight packaging, with plastics taking the lead due to their weight advantage. Italy's embrace of minimalist packaging is a trend and a conscious effort to reduce the industry's environmental impact. Noteworthy manufacturers like Tetra Pak International SA are at the forefront, offering a diverse range of creatively branded, premium packaging, further driving market expansion.
  • Plastics, especially rigid and flexible packaging, are witnessing a surge in demand in the country. Their appeal lies in attributes like strength, durability, and barrier properties, making them ideal for products ranging from bottles and containers to caps and closures. Notably, the market studied is witnessing a notable shift toward using materials such as PE, PP, and PET in packaging, especially in sectors like cosmetics, food, and pharmaceuticals.
  • While the future of the packaging sector in Italy looks promising, it is not without its challenges. Fluctuating raw material prices pose a significant hurdle, especially given the high price inflation that manufacturers are grappling with. These price swings are influenced by a host of factors, from supply and demand dynamics to natural disasters, political instability, and currency fluctuations, all of which can potentially impede market growth.

Italy Packaging Industry Overview

The Italian packaging industry exhibits moderate consolidation, with key players such as Tetra Pak International SA, Smurfit Kappa Group, Wipak Bordi Srl, and others actively vying to enhance their market shares. Notably, many of these firms are intensifying their R&D efforts and launching innovative products, bolstering the sector's growth. Furthermore, on a global scale, mergers and acquisitions are shaping the competitive landscape in Italy.

  • July 2024: Wipak Bordi Srl, an Italian packaging company, clinched the prestigious German Packaging Award in the sustainability category for its groundbreaking FlexPod solution. This packaging, predominantly composed of 95% PE (polyethylene), underscores the company's commitment to recyclability.
  • June 2024: Smurfit Kappa Group, an Ireland-based company with operations in Italy, unveiled two cutting-edge production facilities in Spain. The company's investment of EUR 30 million (USD 32.86 million) in these plants underscores its commitment to circular production practices. The facilities boast 12,000 solar panels, a move poised to significantly slash emissions.

Italy Packaging Market Leaders

  1. Tetra Pak International S.A

  2. Smurfit Kappa Group

  3. Wipak Bordi Srl

  4. Plast Pack Packaging Srl

  5. Rotofil Srl

  6. *Disclaimer: Major Players sorted in no particular order
Italy Packaging Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

Italy Packaging Market News

  • June 2024: Forever Plast SpA, an Italian company, in collaboration with Versalis, a chemical company, introduced "Reference," a range of recycled polymers for food packaging. The range is made from polystyrene (PS) and can be used in applications such as trays, cups, containers, and other types of rigid packaging.
  • December 2023: Wipak Bordi Srl, an Italian packaging company, participated in PharmaPack, a pharmaceutical packaging and drug delivery event that was held in Paris in January 2024. The company showcased its packaging products specifically for the pharmaceutical sector at the expo.

Packaging Industry In Italy Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Overview of the Global Packaging Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Adoption of Lightweight Packaging in Italy
    • 5.1.2 Increasing Demand for Plastic Packaging Across Various End-Use Markets
  • 5.2 Market Challenges
    • 5.2.1 Fluctuating Raw Material Prices in the Country

6. INDUSTRY REGULATION, POLICIES, AND STANDARDS

7. MARKET SEGMENTATION

  • 7.1 By Material
    • 7.1.1 Paper
    • 7.1.2 Plastic
    • 7.1.3 Metal
    • 7.1.4 Glass
  • 7.2 By Packaging Type
    • 7.2.1 Rigid Packaging
    • 7.2.2 Flexible Packaging
  • 7.3 By End-User Industry
    • 7.3.1 Food
    • 7.3.2 Beverages
    • 7.3.3 Pharmaceuticals
    • 7.3.4 Personal Care
    • 7.3.5 Other End-User Industries

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles*
    • 8.1.1 Tetra Pak International SA
    • 8.1.2 Smurfit Kappa Group
    • 8.1.3 Wipak Bordi Srl
    • 8.1.4 Plast Pack Packaging Srl
    • 8.1.5 Rotofil SRL
    • 8.1.6 AFG Srl
    • 8.1.7 Carton Pack SpA
    • 8.1.8 Zignago Vetro
    • 8.1.9 International Paper

9. INVESTMENT ANALYSIS

10. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Italy Packaging Industry Segmentation

Packaging provides a protective and informative covering to the product. It also keeps the product protected during handling, storage, and movement. Furthermore, covering provides useful information about the content of the package. The study tracks the demand for the packaging market through the revenue derived from sales of plastic, glass, paper, and metal packaging products. The research also examines underlying growth influencers and significant industry vendors, all of which help to support market estimates and growth rates throughout the anticipated period. The market estimates and projections are based on the base year factors and arrived at top-down and bottom-up approaches.

The packaging industry in Italy is segmented by material (paper, plastic, metal, and glass), packaging type (rigid and flexible), and end-user industry (food, beverages, pharmaceuticals, and personal care). The market sizes and projections are provided in terms of value (USD) for all the mentioned segments.

By Material Paper
Plastic
Metal
Glass
By Packaging Type Rigid Packaging
Flexible Packaging
By End-User Industry Food
Beverages
Pharmaceuticals
Personal Care
Other End-User Industries
Need A Different Region or Segment?
Customize Now

Packaging Industry In Italy Market Research Faqs

How big is the Packaging Industry In Italy Market?

The Packaging Industry In Italy Market size is expected to reach USD 3.44 billion in 2025 and grow at a CAGR of 3.28% to reach USD 4.04 billion by 2030.

What is the current Packaging Industry In Italy Market size?

In 2025, the Packaging Industry In Italy Market size is expected to reach USD 3.44 billion.

Who are the key players in Packaging Industry In Italy Market?

Tetra Pak International S.A, Smurfit Kappa Group, Wipak Bordi Srl, Plast Pack Packaging Srl and Rotofil Srl are the major companies operating in the Packaging Industry In Italy Market.

What years does this Packaging Industry In Italy Market cover, and what was the market size in 2024?

In 2024, the Packaging Industry In Italy Market size was estimated at USD 3.33 billion. The report covers the Packaging Industry In Italy Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Packaging Industry In Italy Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Packaging Industry In Italy Industry Report

Statistics for the 2025 Packaging Industry In Italy market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Packaging Industry In Italy analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.