Market Size of Packaged Rice Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.50 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Packaged Rice Market Analysis
Packaged Rice Market is projected to register a CAGR of 3.5% during the forecast period, 2022-2027.
Packaged rice market has not been significantly impacted by the effect of the COVID-19 outbreak, as compared to other industries, as the demand for packaged rice has been increasing. Due to a lack of access to credit, capital inputs, and remittance revenue, rice cultivation in Southeast Asia suffered. In addition, prices rose due to the product shortage brought on by the export restrictions. For instance, following the coronavirus outbreak, Thailand's rice export prices increased by about 20% from their theoretically low level in early 2020.
The rise in disposable income, improvement in the standard of living, education, employment, and decreasing household size positively boost the sales of packaged rice. The quick rise in global affluence, escalating concerns over food safety, and modifications in the retail industry are leading to an increase in the demand for rice that is packaged and labeled better.
The enhancement of packaging and branding that promotes the vertical coordination link between mills and wholesalers/exporters and between supermarket chains and large rice mills, a movement in selling rice from loose to packaged form, and the selling strategy of supermarkets at different price ranges to appeal to different socioeconomic groups by offering a diversity of product types are factors driving demand for the packaged rice market internationally.
Moreover, the increase in private label brands and the upgradation of packaging materials to a recyclable package of rice is gaining traction among consumers globally owing to an increase in the concerns for the environment and sustainability. For instance, in January 2022, Aldi Stores Limited, which offers private label packaged rice under its own brand Aldi, launched rice products with recyclable mono-material PE packaging developed by Coveris.
Packaged Rice Industry Segmentation
Packaged Rice includes rice that is sealed or pre-packed to prevent contamination and restrain flavor. The Packaged Rice Market is segmented by Size, type, distribution channel, and geography. By size, the market is segmented into Short Grain Rice, Medium Grain Rice, and Long Grain Rice. By type, the market is segmented into White Rice, Red Rice, Brown Rice, and Others. By Distribution Channel the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Distribution Channels, and by Geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Size | |
| Short Grain Rice | |
| Medium Grain Rice | |
| Long Grain Rice |
| By Type | |
| White Rice | |
| Red Rice | |
| Brown Rice | |
| Basmati Rice | |
| Others |
| By Distibution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/ Grocery Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Packaged Rice Market Size Summary
The packaged rice market is experiencing steady growth, driven by factors such as rising disposable incomes, improved living standards, and increased consumer awareness regarding food safety and quality. The shift from loose to packaged rice is gaining momentum, particularly in the Asia-Pacific region, where urban and semi-urban consumers prefer the convenience and safety offered by packaged products. This transition is further supported by enhancements in packaging and branding, which facilitate better communication of quality attributes and promote vertical coordination between various stakeholders in the supply chain. The market is also witnessing a surge in demand for premium packaged rice, with consumers increasingly seeking products that offer traceability, sustainability, and reduced environmental impact.
The market landscape is characterized by fragmentation, with numerous players actively expanding their geographical presence and product offerings. Companies are focusing on innovation in packaging materials, such as recyclable options, to align with growing environmental concerns. The introduction of private label brands and quick-cooking rice products is also contributing to market growth. Key industry players, including Amira Nature Foods Ltd, Adani Group, and Riviana Foods Inc., are engaging in strategic acquisitions and product launches to strengthen their market positions. The ongoing modernization of the food retail sector, coupled with the increasing demand for packaged rice, is expected to sustain the market's growth trajectory in the coming years.
Packaged Rice Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Size
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2.1.1 Short Grain Rice
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2.1.2 Medium Grain Rice
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2.1.3 Long Grain Rice
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2.2 By Type
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2.2.1 White Rice
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2.2.2 Red Rice
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2.2.3 Brown Rice
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2.2.4 Basmati Rice
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2.2.5 Others
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2.3 By Distibution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Convenience/ Grocery Stores
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2.3.3 Online Retail Stores
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2.3.4 Other Distribution Channels
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2.4 By Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 United Kingdom
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2.4.2.2 Germany
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2.4.2.3 Spain
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2.4.2.4 France
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2.4.2.5 Italy
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2.4.2.6 Russia
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2.4.2.7 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East & Africa
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2.4.5.1 Saudi Arabia
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2.4.5.2 South Africa
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2.4.5.3 Rest of Middle East & Africa
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Packaged Rice Market Size FAQs
What is the current Packaged Rice Market size?
The Packaged Rice Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)
Who are the key players in Packaged Rice Market?
Adani Group, Amira Nature Foods Ltd, Riviana Foods Inc., Lundberg Family Farms and KRBL Limited are the major companies operating in the Packaged Rice Market.
