Market Trends of Global Outdoor Sports Luggage Industry
This section covers the major market trends shaping the Outdoor Sports Luggage Market according to our research experts:
Rising Sports Participation Rate Owing to Favorable Government Initiatives
Healthy lifestyle adoption and the preference for staying fit have increased consumer indulgence in various sports activities, including ball sports. In line with the athleisure trend, consumers are increasingly seeking for various ball sports equipment, including luggage bags.
Additionally, an increase in government initiatives in various countries, meant to improve sports participation, is playing a key role in driving the market over the past few years. For instance, the Government of Australia is planning to invest USD 230 million in sport and physical activity initiatives over the next five years. Similarly, in September 2019, Sports Authority of India (SAI) with technical and organizational support from AIFF (All India Football Federation) launched Khelo India Girls League. The initiative was part of the government's effort to create a buzz for the U-17 women's football World Cup. Such initiatives will encourage more people to indulge in various outdoor sports, which, in turn, will increase the sales of ball sports luggage.
Strong Penetration of Ball Sports across the European Countries
Europe holds a significant amount of share in the global ball sports luggage market. The United Kingdom, Germany, France, Italy, Spain, Russia, Belgium, and Sweden are some of the top contributing countries in the region. In developed European economies, household expenditure on sporting goods and services is witnessing notable growth, owing to the increase in government investments driving sport participation in the European region.
Moreover, these countries host many national and international level tournaments, which, in turn, increases the popularity and demand for various sports equipment, including sports luggage bags. In addition, there is a rise in women's participation rate and government initiatives that likely boost the demand for the various sports equipment market across the region. Various governing associations are offering multi-faceted support to increase women's participation rate. For instance, in 2018, 'love. Golf', a UK initiative was introduced, aimed at increasing women's and girls' involvement in golf by focusing primarily on the social aspects of the game. Thus, the growing adoption of various ball sports by women indicates a positive effect on the market's growth.
