Outdoor Printed Signage Market Size & Share Analysis - Growth Trend & Forecasts (2025 - 2030)

The Outdoor Printed Signage Market Report is Segmented by Product Type (Banner and Backdrop, Billboards and Hoardings, and Other Product Types), End-User Industry (BFSI, Retail, Construction, Healthcare, and Other End-User Industries), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above Segments.

Outdoor Printed Signage Market Size & Share Analysis - Growth Trend & Forecasts (2025 - 2030)

Outdoor Printed Signage Market Size

Outdoor Printed Signage Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 34.65 Billion
Market Size (2030) USD 57.09 Billion
CAGR (2025 - 2030) 10.50 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Outdoor Printed Signage Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Outdoor Printed Signage Market Analysis

The Outdoor Printed Signage Market size is estimated at USD 34.65 billion in 2025, and is expected to reach USD 57.09 billion by 2030, at a CAGR of 10.5% during the forecast period (2025-2030).

Outdoor printed signage is a ubiquitous choice globally, prominently serving as a marketing tool. It is instrumental in drawing and educating consumers about product features, primarily through billboards, banners, and more.

  • Over time, printed signage has proven important in swiftly capturing customers’ attention, a crucial step in creating brand awareness, especially given the fleeting moments vendors have before a potential customer moves on.
  • The market's growth is predominantly steered by its cost-effectiveness, offering a budget-friendly yet efficient signage solution across various industries. The appeal further lies in the minimal initial investment and extended durability, which bolstered outdoor printed signage's resilience against the rising tide of digital alternatives.
  • Many businesses opt for printed signage due to its easy deployment and the absence of additional maintenance costs. Within industries, the retail sector emerges as the frontrunner in embracing printed signage. With the advancements in printing technologies, businesses can now craft high-definition, eye-catching signage at a fraction of the traditional costs.
  • Advertising and promotions are the primary subjects for industries contributing to the growth of the printed signage market. Various national and international brands and corporations use different inks and printers to help them in their out-of-home advertising. Advertising using large banners and sign signage building wraps, among other things, draws the target audience and increases their sales and revenue.
  • The market also faces challenges, including digital signage's dynamic content and customization features, leading to a gradual shift away from traditional printed solutions. Enterprises leverage large-format printing to create impactful visuals, from banners and posters to marketing displays. Moreover, outdoor printed signage finds its place not just in advertising but also in the day-to-day operations of various companies, prominently displayed in retail spaces, lobbies, tradeshows, and event venues.

Outdoor Printed Signage Industry Overview

The outdoor printed signage market is fragmented, with several players such as Avery Dennison Corporation, Orafol Europe GmbH, Identity Group, Lintec Corporation, Modulex A/S, and more. Few players dominate the market in terms of market share. With the rising demand for printing and technological advancements in emerging countries, companies are increasing their market presence and expanding their business footprint in new markets through partnerships, acquisitions, collaborations, and more.

  • May 2024: Avery Dennison, a global materials science and manufacturing company, expanded its Sustainable Print portfolio with the launch of the SP 3522 Opaque Matte digital print film. This eco-friendly alternative to PVC-based films is tailored for mid-term promotions and boasts up to three years of durability. This longevity makes it a prime choice for temporary installations, transit advertising, and vibrant promotional campaigns.
  • May 2024: ORAFOL Europe GmbH, a prominent player in printing solutions, extended its expertise beyond materials, delving into specific printing technologies for traffic signs. Catering to road equipment suppliers and standard traffic sign manufacturers, ORAFOL unveiled its latest innovation, the ORALITE ECO Traffic Printer, a collaborative creation with Roland DG. These signs are used in traffic safety, construction sites, and a myriad of graphic endeavors. The printer complies with standards for temporary and permanent traffic signs and even carries CE approval where necessary.

Outdoor Printed Signage Market Leaders

  1. Avery Dennison Corporation

  2. Modulex A/S

  3. Orafol Europe GmbH

  4. Identity Group

  5. Lintec Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Outdoor Printed Signage Market Concentration
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Outdoor Printed Signage Market News

  • February 2024: Modulex Group, one of the global leaders in visual communication solutions, announced its merger with Accus, one of Sweden’s foremost providers of sustainable and circular signage solutions. The decision to merge Accus and Modulex is embedded in aligning their business techniques, driven by shared values and a collaborative vision for the future of sustainable development.
  • November 2023: Modulex Group partnered with M&M ITALY SRLS, an established player in signage solutions based in Rome, Italy, as a branded partner. This strategic move aims to expand M&M’s market reach and strengthen Modulex as one of the global leaders in architectural signage solutions and brand implementations.

Outdoor Printed Signage Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Demand from the Retail Industry
    • 5.1.2 Advanced Printing Technologies Propel the Market
  • 5.2 Market Restraints
    • 5.2.1 Rising Use of Digital Media Might Limit the Market's Growth

6. MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Banner and Backdrop
    • 6.1.2 Billboards and Hoardings
    • 6.1.3 Other Product Types
  • 6.2 By End-User Industry
    • 6.2.1 BFSI
    • 6.2.2 Retail
    • 6.2.3 Construction
    • 6.2.4 Healthcare
    • 6.2.5 Other End-User Industies
  • 6.3 By Geography***
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America
    • 6.3.6 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Avery Dennison Corporation
    • 7.1.2 Spandex Ltd
    • 7.1.3 Orafol Europe GmbH
    • 7.1.4 Identity Group
    • 7.1.5 Lintec Corporation
    • 7.1.6 Signs Express
    • 7.1.7 Modulex A/S
    • 7.1.8 Mojoprint YK
    • 7.1.9 SIA Baltic Signs

8. INVESTMENT ANALYSIS

9. MARKET FUTURE OUTLOOK

**Subject to Availability
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Outdoor Printed Signage Industry Segmentation

Printed signage is one of the widely used forms of signage solutions worldwide. It is mainly employed to market and advertise products, entice consumers, and expand their understanding regarding availability and features through billboards and other displays.

The outdoor printed signage market is segmented by product type (banner and backdrop, billboards and hoardings, and other product types), end-user industry (BFSI, retail, construction, healthcare, and other end-user industries), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa). The report offers market sizes and forecasts in value (USD) for all the above segments.

By Product Type Banner and Backdrop
Billboards and Hoardings
Other Product Types
By End-User Industry BFSI
Retail
Construction
Healthcare
Other End-User Industies
By Geography*** North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Outdoor Printed Signage Market Research FAQs

How big is the Outdoor Printed Signage Market?

The Outdoor Printed Signage Market size is expected to reach USD 34.65 billion in 2025 and grow at a CAGR of 10.5% to reach USD 57.09 billion by 2030.

What is the current Outdoor Printed Signage Market size?

In 2025, the Outdoor Printed Signage Market size is expected to reach USD 34.65 billion.

Who are the key players in Outdoor Printed Signage Market?

Avery Dennison Corporation, Modulex A/S, Orafol Europe GmbH, Identity Group and Lintec Corporation are the major companies operating in the Outdoor Printed Signage Market.

Which is the fastest growing region in Outdoor Printed Signage Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Outdoor Printed Signage Market?

In 2025, the North America accounts for the largest market share in Outdoor Printed Signage Market.

What years does this Outdoor Printed Signage Market cover, and what was the market size in 2024?

In 2024, the Outdoor Printed Signage Market size was estimated at USD 31.01 billion. The report covers the Outdoor Printed Signage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Outdoor Printed Signage Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Outdoor Printed Signage Industry Report

Statistics for the 2025 Outdoor Printed Signage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Outdoor Printed Signage analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.