Market Trends of Out-of-Home Coffee Industry
This section covers the major market trends shaping the Out-of-home Coffee Market according to our research experts:
Increasing Number of Working Age Population Uplifting the Presences of Coffee Houses
Increasing global exposure, western culture, and penetration of established coffee brands are anticipated to be the key factors driving the growth of coffee chain expansion, especially in the Asia-Pacific region. In the recent past, coffee shops witnessed tremendous growth, as outlets were gaining popularity as hangout zones for friends, family, colleagues, and business associates. The increased acceptance of coffee is attributed to the emergence of premium stores from companies such as Coffee Day Enterprises Ltd, Starbucks Corporation, and Barista Coffee Co. Ltd, among others, fuelling the market growth. Moreover, these outlets have ushered in an experiential element to coffee drinking by creating an attractive and relaxing ambiance. Changing work patterns of business executives are also driving the demand for such coffee shops/cafés, as these outlets offer services such as free Wi-Fi, entertainment zones, etc. The European region sees significant popularity of the coffee-drinking culture, especially among urban residents, which is, in turn, strengthening the average growth rate of cafés/bars in terms of value sales and transactions.
Europe Holds a Significant Share in the Global Market
Europe represents the largest area in terms of coffee consumption away from home, followed by North America and Asia. France is the third-largest coffee-consuming country in Europe, after Germany and Italy. According to a survey conducted by the Institute for Scientific Information on Coffee (ISIC) in 2021, most respondents said they often consumed coffee while working. This trend is leading to a massive demand for coffee in European countries, like Germany, Italy, Spain, and the United Kingdom, as consumers are becoming increasingly conscious of their coffee quality. Single-origin coffee and specialty coffees like flavored, lattes, and cappuccino were among the commonly referred types among the consumers in the region. The region encountered a rapid rise in specialty coffee shops in recent years, like Ten Belles, Hollybelly, and Teléscope, offering different flavors and types of coffees to consumers, paving the way for fresher innovative/customized blends in the market.
