Over-the-counter Analgesics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Over-The-Counter (OTC) Analgesics Market is Segmented by the Type of Drug (Acetaminophen, Nonsteroidal Anti-Inflammatory Drugs (NSAIDs), Salicylates, and Other Analgesics), Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The Report Offers the Market Size in Value Terms in USD for the Above-Mentioned Segments.

Over-the-counter Analgesics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Over-the-counter (OTC) Analgesics Market Size

Over-the-counter (OTC) Analgesics Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 30.97 Billion
Market Size (2030) USD 37.33 Billion
CAGR (2025 - 2030) 3.81 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

Over-the-counter (OTC) Analgesics Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Over-the-counter (OTC) Analgesics Market Analysis

The Over-the-counter Analgesics Market size is estimated at USD 30.97 billion in 2025, and is expected to reach USD 37.33 billion by 2030, at a CAGR of 3.81% during the forecast period (2025-2030).

The COVID-19 pandemic affected the OTC market globally. The demand for cold and cough OTC drugs was already high, and dietary supplements were expected to have a higher growth rate, mainly due to the COVID-19 pandemic. For instance, an article published by the Annals of Medicine and Surgery Journal in May 2022 reported that the most common OTC drugs used during the COVID-19 pandemic were antipyretics (acetaminophen, ibuprofen), antihistamines (cetirizine, loratadine), a cough suppressant (dextromethorphan), vitamins B, C, D, zinc, etc.

The article also reported that the prevalence of self-medication during the COVID-19 pandemic in lower-income countries like Nigeria, Bangladesh, Peru, and Togo varied from 34% to 84% for various symptoms like fever, cough, cold, nasal congestion, and fatigue, which was considered very high. Thus, the pandemic surged the demand for OTC analgesics. However, in the current scenario, the use of OTC drugs for relieving pain or lowering a fever is expected to drive the growth of the market studied over the forecast period.

The major factors boosting the growth of the market include the increasing demand for topical analgesics, the growth of the geriatric population, the rising prevalence of various diseases, and the cost-efficiency of OTC analgesic drugs. An article published in the BioMed Central (BMC) Journal in November 2022 reported that chronic pain is a common disease for about 20% of people worldwide. The highest China Pain Health Index (CPHI) in 2020 was in Beijing. The top five provinces were Beijing (67.64 points), Shanghai (67.04 points), Zhejiang (65.74 points), Shandong (61.16 points), and Tianjin (59.99 points). Thus, such instances show that chronic pain is growing globally. As a result, the demand for OTC analgesics is expected to grow over the forecast period.

The demand for pain relief solutions is increasing due to the growing elderly population, as aged people are more prone to chronic pain. The continuous growth of the geriatric population leads to several old age problems, for which patients refrain from going to hospitals and prefer to get medications and treatment at home. For instance, an article published by Frontiers in Human Neuroscience in March 2022 reported that organ dysfunction and other chronic diseases in the geraitric population could significantly lead to chronic pain. Thus, such factors lead to the growing importance and adoption of basic analgesic OTC products in the market. These drugs have been taken for years by the elderly patient population, which keeps the OTC demand consistently high in the market.

Additionally, there is a high prevalence of self-medication among pregnant women in France. According to the research article published by the National Center for Biotechnology Information (NCBI) in January 2021, there is a very high prevalence of maternal consumption of OTC analgesics globally, which is increasing sharply. Thus, the rising prevalence of self-medication is expected to propel the overall market growth.

In addition, another article published by NCBI in November 2022 reported that the overall mean prevalence of self-medication practices in India was 53.57%. The same source stated that the awareness of the medication seems to be a major reason to practice self-medication, and the practice was noticed more among individuals from middle-lower class families, with a prevalence rate of 26.31%. Furthermore, minor ailments were the primary reason for self-medication (SM), among which headache was the most commonly reported.

Thus, due to the increasing demand for topical analgesics, the growth of the geriatric population, the rising prevalence of various diseases, and the cost efficiency of OTC analgesic drugs, the market is expected to witness high growth over the forecast period. However, drug tolerance, dependence, addiction, and abuse are expected to slow down the growth of the market over the forecast period.

Over-the-counter (OTC) Analgesics Industry Overview

The market is fairly competitive due to the presence of a large number of multinational as well as local market players. Companies operating in the market are adopting various strategies, such as new product launches, regional expansion, partnerships, and collaborations, to gain larger market shares. Some of the key players in the market are Bayer AG, Boehringer Ingelheim International GmbH, Johnson & Johnson, Reckitt Benckiser Group PLC, Sanofi SA, and Sun Pharmaceutical Industries Ltd, among others.

Over-the-counter (OTC) Analgesics Market Leaders

  1. Bayer AG

  2. Reckitt Benckiser Group PLC

  3. Johnson & Johnson

  4. Haleon plc

  5. Viatris Inc

  6. *Disclaimer: Major Players sorted in no particular order
Over-the-counter (OTC) Analgesics Market Concentration
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Over-the-counter (OTC) Analgesics Market News

  • January 2023: Medterra launched its newest product, Natural Pain Relief capsules. Medterra Natural Pain Relief is a clinically proven, plant-based pain reliever formulated to alleviate muscle pain, joint stiffness, and inflammation without the negative side effects often associated with over-the-counter (OTC) options.
  • January 2023: Ratiopharm, a German pharmaceutical company, launched an over-the-counter combination pain reliever named Synofen, which contains 200 mg ibuprofen and 500 mg paracetamol.

Over-the-counter (OTC) Analgesics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Demand for Topical Analgesics
    • 4.2.2 Growing Geriatric Population along with Increasing Prevalence of Musculoskeletal Diseases
    • 4.2.3 Cost Efficiency of OTC Analgesic Drugs
  • 4.3 Market Restraints
    • 4.3.1 Drug Tolerance, Dependence, Addiction, and Abuse
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD)

  • 5.1 Type of Drug
    • 5.1.1 Acetaminophen
    • 5.1.2 Nonsteroidal Anti-inflammatory Drugs (NSAIDs)
    • 5.1.3 Salicylates
    • 5.1.4 Other Analgesics
  • 5.2 Distribution Channel
    • 5.2.1 Hospital Pharmacies
    • 5.2.2 Retail Pharmacies
    • 5.2.3 Online Pharmacies
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 South Korea
    • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Middle East and Africa
    • 5.3.4.1 GCC
    • 5.3.4.2 South Africa
    • 5.3.4.3 Rest of Middle East and Africa
    • 5.3.5 South America
    • 5.3.5.1 Brazil
    • 5.3.5.2 Argentina
    • 5.3.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Bayer AG
    • 6.1.2 Boehringer Ingelheim International GmbH
    • 6.1.3 Johnson & Johnson
    • 6.1.4 Haleon PLC
    • 6.1.5 Endo International PLC
    • 6.1.6 Reckitt Benckiser Group PLC
    • 6.1.7 Sanofi SA
    • 6.1.8 Sun Pharmaceutical Industries Ltd
    • 6.1.9 Teva Pharmaceutical Industries Ltd
    • 6.1.10 Viatris Inc.
    • 6.1.11 Dr. Reddy's Laboratories Ltd
    • 6.1.12 Novartis AG
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Over-the-counter (OTC) Analgesics Industry Segmentation

As per the scope of this report, over-the-counter (OTC) analgesics help relieve pain or lower fever. Over-the-counter means that one can buy these medicines without a prescription. The Over-The-Counter (OTC) Analgesics Market is Segmented By The Type Of Drug (Acetaminophen, Nonsteroidal Anti-Inflammatory Drugs (NSAIDs), Salicylates, And Other Analgesics), Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies, And Other Distribution Channels), And Geography (North America, Europe, Asia-Pacific, Middle East And Africa, And South America). The market report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the market size in value terms in USD for the abovementioned segments.

Type of Drug Acetaminophen
Nonsteroidal Anti-inflammatory Drugs (NSAIDs)
Salicylates
Other Analgesics
Distribution Channel Hospital Pharmacies
Retail Pharmacies
Online Pharmacies
Other Distribution Channels
Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Over-the-counter (OTC) Analgesics Market Research FAQs

How big is the Over-the-counter Analgesics Market?

The Over-the-counter Analgesics Market size is expected to reach USD 30.97 billion in 2025 and grow at a CAGR of 3.81% to reach USD 37.33 billion by 2030.

What is the current Over-the-counter Analgesics Market size?

In 2025, the Over-the-counter Analgesics Market size is expected to reach USD 30.97 billion.

Who are the key players in Over-the-counter Analgesics Market?

Bayer AG, Reckitt Benckiser Group PLC, Johnson & Johnson, Haleon plc and Viatris Inc are the major companies operating in the Over-the-counter Analgesics Market.

Which is the fastest growing region in Over-the-counter Analgesics Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Over-the-counter Analgesics Market?

In 2025, the North America accounts for the largest market share in Over-the-counter Analgesics Market.

What years does this Over-the-counter Analgesics Market cover, and what was the market size in 2024?

In 2024, the Over-the-counter Analgesics Market size was estimated at USD 29.79 billion. The report covers the Over-the-counter Analgesics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Over-the-counter Analgesics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Over-the-counter (OTC) Analgesics Industry Report

Statistics for the 2025 Over-the-counter (OTC) Analgesics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Over-the-counter (OTC) Analgesics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.