Market Trends of Ostomy Care Industry
This section covers the major market trends shaping the Ostomy Care Market according to our research experts:
Ostomy Bags Segment is Expected to Exhibit a Significant Market Growth Over the Forecast Period
Ostomy bags are medical devices used to collect stool or urine. They are most commonly used with urostomies, ileostomies, and colostomies. Thus, an increase in the prevalence of bladder cancer, urinary continence, radiation injury, and spinal cord injuries is a major factor driving the segment.
The demand for these bags has increased over the years due to the increasing incidence of inflammatory bowel diseases (IBD). For instance, according to the research study by Thomas Joshua Pasvol et al., published in BMC Journal in August 2021, in the United Kingdom, the incidence of inflammatory bowel disease (IBD), Crohn's disease (CD), and ulcerative colitis (UC) was found to be 28.6, 10.2, and 15.7/100,000 population, respectively. Such a high incidence of these diseases is expected to drive market growth.
The rising number of product launches for ostomy bags is expected to further drive the segment's growth in the coming future. The introduction of efficient and suitable ostomy bags, which help to improve the quality of life of ostomy patients, is expected to provide ample growth opportunities for the segment's growth. For instance, in June 2021, Pelican Healthcare Ltd., located in Cardiff, strengthened its position as one of the leading manufacturers of disposable stoma devices in the United Kingdom and Ireland healthcare sectors with the introduction of the ModaViostomy bag range. Owing to the above-mentioned factors, the studied segment of the ostomy care market is expected to grow significantly over the forecast period.
Europe Holds a Significant Share in the Market and Expected to do the Same Over the Forecast Period
Europe dominated the ostomy care market and accounted for the largest revenue share owing to factors such as the high numbers of ostomy procedures which are driven by the high prevalence of colon cancer, rectal cancer, and other intestinal diseases.
The region has a high prevalence of various chronic diseases of the intestine, which leads to ostomy procedures. According to a study published in the BMC Health Services Research in October 2020, over 20,000 have undergone ostomy procedures in Portugal. In a study published in the International Journal of Environmental Research and Public Health in August 2020, over 70,000 people undergo ostomy procedures in Spain every year. According to the National Health Service (NHS), in October 2021, over 6,400 permanent colostomy procedures were performed yearly in the United Kingdom. Colorectal cancer has a high prevalence in Europe. According to Digestive Cancer Europe in 2020, colorectal cancer is the second leading cancer in the Europe region, with more than 500,000 cases diagnosed every year in Europe. The market players in the region have also undertaken strategic developments in the area of ostomy care in the region, which further boosts the market. In April 2021, Ireland-based start-up, Ostoform and the United States-based Medline partnered to commercialize Ostoform's ostomy barrier rings in the United States through the distribution network of Medline.
Thus, the increasing prevalence of rectal/colon cancer and other intestinal diseases is expected to boost the market growth in Europe.
