Market Trends of Organic Soap Industry
This section covers the major market trends shaping the Organic Soap Market according to our research experts:
Increased Use of Natural Ingredients in Organic Soap
There is an increasing demand for natural and organic products due to consumer awareness about the harmful effects of specific compounds in regular soap, such as parabens and aluminum. For example, consumers are purchasing organic soaps because these products contain natural ingredients that can promote skin health. Also, these organic soaps are used as cleansers and can help to aid skin conditions like eczema, acne, and even sunburn. Consumers' preferences are based on these organic products' efficacy, longer-lasting protection, and clinical properties. Due to the medicinal qualities of natural ingredients, consumers' demand for natural ingredients in personal care products like organic soaps is rising. Owing to the above factors, various players have been taking advantage of the new opportunities in the market and launching new innovative products to meet the demands of the consumers. For instance, in September 2022, Moam Organics, a British skin and homecare brand, released an organic body wash called Santorini that is delicately perfumed with a blend of aromatherapy oils that includes geranium, bergamot, and frankincense. Moam is committed to sustainability, and its products are refillable, reusable, and recyclable.
Europe Holds a Significant Portion of Organic Soap Market
The European region is the largest market for the organic soap segment. The key driver in the market is the desire for a presentable personal image among European consumers, which has also led to their awareness of personal hygiene habits. Consumers' growing concern about their health and hygiene has enhanced the region's demand for natural or organic soap, a presentable personal image among European consumers, which has also led to their awareness of personal hygiene habits. Consumers' growing concern about their health and hygiene has enhanced the region's demand for natural or organic soap. Such factors have increased the demand for natural and organic product innovation in order to meet the dynamically changing consumer requirements. The demand for natural ingredients has been quite evident in the market, leading to most companies launching products with nature-inspired ingredients. For instance, in 2020-21, Stephenson, a company that provides synthetic bases and natural ingredients for soap, launched its COSMOS Range. COSMOS-certified products that comply with the updated standards include four products, including Stephenson's COSMOS-certified body wash base, which contains a natural liquid soap base made from organic oils. Furthermore, the increasing trend of organic concept stores for organic soap products among consumers is also anticipated to enhance the growth of natural and organic beauty and personal care products in the region. Thus, the demand for organic products is rising in the region, which also promotes the growth of the organic soap market.
