Market Size of Organic Personal Care Products Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 19.79 Billion |
| Market Size (2029) | USD 28.10 Billion |
| CAGR (2024 - 2029) | 7.27 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Organic Personal Care Market Analysis
The Organic Personal Care Products Market size is estimated at USD 19.79 billion in 2024, and is expected to reach USD 28.10 billion by 2029, growing at a CAGR of 7.27% during the forecast period (2024-2029).
Growing concerns regarding the side effects of chemicals in personal care products, which lead to ailments such as skin irritation, allergies, and dullness, fuel the demand for organic skincare products. On the other hand, consumers consider organic and natural ingredients safer for human health and the environment. Thus, many personal care product companies are replacing synthetic chemicals with natural and organic ingredients. This trend is driving the demand for natural and organic personal care products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, are not harmful to the skin.
This factor has resulted in a shift in preference from synthetic skincare products to organic products among consumers. To capitalize on this growing interest, the manufacturers in the market are revamping and expanding their product offerings by introducing a wide range of organic skincare products. These organic products contain plant-based, clean-label ingredients, with claims such as being "organic", "vegan", "natural", "chemical-free", and "cruelty-free".
Organic Personal Care Industry Segmentation
Personal care products are consumer products used for personal grooming, hygiene, or beautification.
The organic personal care products market is segmented by type, distribution channels, and geography. By type, the market is segmented into hair care, skin care, lip care, deodorant and antiperspirant, bath and shower, oral care, men's grooming, and other types. By distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online retail stores, and other distribution channels. By geography, the report provides a detailed analysis of the organic personal care products market in North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.
| By Type | |
| Hair Care | |
| Skin Care | |
| Lip Care | |
| Deodrant and Antiperspirant | |
| Bath and Shower | |
| Oral Care | |
| Men's Grooming | |
| Other Types |
| By Distribution Channel | |
| Hypermarkets/Supermarkets | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Organic Personal Care Products Market Size Summary
The organic personal care products market is experiencing significant growth, driven by increasing consumer awareness of the adverse effects of synthetic chemicals in personal care items. Consumers are increasingly opting for products with natural and organic ingredients, perceiving them as safer for both health and the environment. This shift in consumer preference has prompted companies to reformulate their products, replacing synthetic components with organic alternatives such as plant extracts and natural oils. The rise of digital marketing, particularly through social media platforms, has further accelerated this trend, allowing brands to reach a broader audience and engage with consumers through educational content and promotional campaigns. Leading companies like L'Oréal and Estée Lauder are leveraging these platforms to highlight the benefits of organic products, thereby influencing consumer purchasing decisions.
The Asia-Pacific region presents a promising opportunity for the organic personal care products market, with countries like India, Japan, and China showing a growing demand for organic hair care products. This demand is fueled by increasing awareness of the harmful effects of synthetic ingredients and a rising interest in scalp and hair care solutions. Factors such as higher disposable incomes, a growing workforce, and an aging population are contributing to the market's expansion in this region. The competitive landscape is marked by the presence of both regional and global players, with companies investing in research and development to introduce new organic product lines. Strategic initiatives such as mergers, acquisitions, and partnerships are also prevalent, as seen with Good Glamm Group's acquisition of Organic Harvest, highlighting the dynamic nature of the market.
Organic Personal Care Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Hair Care
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2.1.2 Skin Care
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2.1.3 Lip Care
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2.1.4 Deodrant and Antiperspirant
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2.1.5 Bath and Shower
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2.1.6 Oral Care
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2.1.7 Men's Grooming
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2.1.8 Other Types
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2.2 By Distribution Channel
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2.2.1 Hypermarkets/Supermarkets
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2.2.2 Specialty Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East and Africa
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Organic Personal Care Products Market Size FAQs
How big is the Organic Personal Care Products Market?
The Organic Personal Care Products Market size is expected to reach USD 19.79 billion in 2024 and grow at a CAGR of 7.27% to reach USD 28.10 billion by 2029.
What is the current Organic Personal Care Products Market size?
In 2024, the Organic Personal Care Products Market size is expected to reach USD 19.79 billion.
