Market Trends of Organic Personal Care and Cosmetic Products Industry
This section covers the major market trends shaping the Organic Personal Care & Cosmetic Product Market according to our research experts:
Face Care Sector Dominates the Market Studied
The global facial care products market witnessed an increasing demand for organic products, due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds present in skin care products including facial care. A high percentage of consumers choose one brand over others, based on its natural formulation. This enhanced the demand for safe, natural, and organic deodorant products in recent times. The demand for natural ingredients has been quite evident in the market, and this has led to most companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients coupled with multi-functional properties. For instance, in 2020, New Zealand's natural skincare brand, essano, expanded its presence in the United States, in partnership with all Rite-Aid stores, as well as select CVS and Harmon locations. Formulated to absolute perfection and powered by certified Organic Rosehip Seed Oil, essano allows its customers to deeply moisturize and condition their skin.The key driver in the market is the desire for a presentable personal image among consumers, which also led to their awareness of personal hygiene habits.
North America is the Largest Market
In the current market scenario, American consumers are constantly seeking eco-friendly, ethically labelled products, which are free from harsh chemicals, which in turn, is boosting the demand for plant sourced skincare products. The organic skincare market has been driven by premiumization and product innovations. Online platforms are on the rise and have proved to be convenient and efficient options for the consumers. Additionally, approximately 78% of the American customers prefer fruit - based extracts, and 76% prefer honey as a key ingredient in their skin care products. Hence, the key players in the market are trying to launch organic skin care products infused with these ingredients in order to capture the on-going interest of the consumers and gain competitive advantage in the country. Additionally, a recent survey conducted in United States has also revealed that approximately 85% of the US consumers prefer vitamin C - based organic and plant-based ingredients in their facial skin care including cleansers, exfoliators, and scrubs. The US organic facial cleansers and moisturizers market is witnessing a rise, driven by increasing product launch by the key players, shift of younger consumers toward organic facial cleansing products for specific skin concerns, and their elevated interest in new formulations.
