Organic Beverages Market Size
| Study Period | 2018 - 2029 |
| Market Size (2024) | USD 50.19 Billion |
| Market Size (2029) | USD 63.79 Billion |
| CAGR (2024 - 2029) | 4.91 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Organic Beverages Market Analysis
The Organic Beverage Market size is estimated at USD 50.19 billion in 2024, and is expected to reach USD 63.79 billion by 2029, growing at a CAGR of 4.91% during the forecast period (2024-2029).
The market studied is driven by the growing awareness among consumers to limit exposure to harmful chemicals used in conventional beverage production and the rising awareness of the benefits of organic products. Additionally, the market studied is driven by the trend toward clean-label products and cleaner diets. Consumers across the world are increasingly reaching for fresher and healthier food and beverage options for themselves. Another key trend observed in the market studied is innovative packaging and the use of organic ingredients that have significant health benefits, primarily focused on cognitive and physical development.
Organic beverages can help in improving the health conditions of the gut by maintaining the balance of the intestine and increasing immunity. Hence, there is an increasing demand for pure and natural ingredients in organic beverages, which has led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based organic drinks. In addition to growing consumer demand for non-sweet, non-caffeinated beverages, the availability of new flavors and ingredients like turmeric, aloe Vera, and activated charcoal in attractive, easy-to-carry packaging and in-store packaging is likely to contribute to the growth of the organic beverage industry.
Organic Beverages Market Trends
Health-conscious consumers are increasingly demanding organic beverages
Globally, there is an increase in demand for organic beverages as consumers are becoming health-conscious and prefer beverages that are free from flavoring agents, preservatives, and synthetic pesticide-free. With changing consumer tastes and health benefits, consumers are increasingly interested in innovative and evolving flavors. Instead of drinking other carbonated drinks, consumers are switching to organic beverages. Organic fruits and vegetable juice are becoming more popular due to their high nutrient content.
Manufacturers are focusing on new product developments by bringing various blends of organic flavors to attract the consumer base. For instance, in January 2022, Drake's Organic Spirits introduced a new BOXTAIL flavor: Drake's Perfect Margarita BOXTAIL. It joins Drake's line of ready-to-drink (RTD) cocktails including the Minted Mojito, Watermelon-Tini, Mango Punch, and Black Cherry Limeade. Further, with an increase in supportive policies from various countries toward organic business, the market for organic beverages is expected to grow further during the forecast period.
North America is the Largest Market
North America remains to be the largest market for organic beverages due to the shift in consumer interest toward natural and clean-label products. In the United States, organic products, including beverages, have shifted from being a lifestyle choice to being consumed at least occasionally by the majority of Americans. Organic fruit and vegetable juices continued to perform well as consumers become more aware of the growing process as well as certifications such as USDA, which is driving them to go for beverages from organic sources rather than conventional ones. With the number of private-label beverage manufacturers entering the segment, the market for organic beverages is projected to grow further during the forecast period. Moreover, Increasing awareness levels for organic products among consumers and continuous launches of new product variants are expected to support the organic beverage market across the North American region.
Organic Beverages Industry Overview
Anheuser-Busch InBev, Nestle SA, PepsiCo (Lipton), Danone SA (Horizon Organic), and Parkers Organic Juices are the major companies that are operating in this market. These companies are embarking on mergers and acquisitions and new product developments as their key strategies to strengthen their positions and optimize their offerings, respectively. For instance, Danone acquired WhiteWave to expand its product portfolio for dairy products. Further, the acquisition will strengthen the company's product line with brands, including Horizon Organic milk.
Organic Beverages Market Leaders
-
Anheuser-Busch InBev
-
Danone SA (Horizon Organic)
-
Nestle SA
-
PS Organic, LLC
-
PepsiCo, Inc.
*Disclaimer: Major Players sorted in no particular order
Organic Beverages Market News
- In June 2022, the food and beverage brand, Systm Foods acquired Chameleon Organic Coffee from Nestlé USA. Chameleon Organic Coffee's product portfolio includes single-serve ready-to-drink products as well as multi-serve concentrates.
- In March 2022, a brand-new line of ready-to-drink (RTD) organic waters was introduced by Graasi Barley Water, with flavors like Citrus Mint, Cucumber Lime, and Lemongrass Ginger.
- In March 2022, A new line of hard seltzers infused with coconut water has been introduced by Anheuser-Busch InBev under its Michelob Ultra brand. A total of four flavors are offered in this line i.e., Blueberry Watermelon, Strawberry Guava, Berry Hibiscus, and Kiwi Lime.
Organic Beverages Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Alcoholic
5.1.1.1 Wine
5.1.1.2 Beer
5.1.1.3 Spirits
5.1.1.4 Other Alcoholic Beverages
5.1.2 Non-alcoholic
5.1.2.1 Fruit and Vegetable Juices
5.1.2.2 Dairy
5.1.2.3 Coffee and Tea
5.1.2.4 Other Non-alcoholic Beverages
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Online Retailers
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle-East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Anheuser-Busch InBev
6.3.2 Drake's Organic Spirits LLC
6.3.3 PS Organic, LLC
6.3.4 James White Drinks
6.3.5 Nestlé SA
6.3.6 PepsiCo Inc.
6.3.7 Danone SA
6.3.8 Whitewave Foods Company
6.3.9 Bison Organic Beer
6.3.10 Lacorata Beverage LLC.
6.3.11 SYSTM Foods Inc.
6.3.12 Organic Valley
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Organic Beverages Industry Segmentation
Organic beverages are beverages that have no synthetic pesticides, growth hormones, genetic engineering & artificial flavors, colors & preservatives, among other things. Organic Beverage Market is segmented by product type, distribution channels, and by geography. Based on the product type, the market is segmented into, alcoholic beverages and non-alcoholic beverages. Alcoholic Beverages are further segmented into Wine, Beer, Spirits, and Other Alcoholic Beverages, and Non-Alcoholic Beverages are further segmented into Fruit and Vegetable Juices, Dairy, Coffee and Tea, and Other Non-alcoholic Beverages. Based on distribution channel, the market is segmented into, Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, and Online Retailers. By geography, the market is segmented into North America, Europe, South America, Asia-Pacific, and Middle-East & Africa. For each segment, the market sizing and forecasts have been done based on value (in USD Million).
| Product Type | ||||||
| ||||||
|
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Retailers | |
| Online Retailers | |
| Other Distribution Channels |
| Geography | |||||||||
| |||||||||
| |||||||||
| |||||||||
| |||||||||
|
Organic Beverages Market Research FAQs
How big is the Organic Beverage Market?
The Organic Beverage Market size is expected to reach USD 50.19 billion in 2024 and grow at a CAGR of 4.91% to reach USD 63.79 billion by 2029.
What is the current Organic Beverage Market size?
In 2024, the Organic Beverage Market size is expected to reach USD 50.19 billion.
Who are the key players in Organic Beverage Market?
Anheuser-Busch InBev, Danone SA (Horizon Organic), Nestle SA, PS Organic, LLC and PepsiCo, Inc. are the major companies operating in the Organic Beverage Market.
Which is the fastest growing region in Organic Beverage Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Organic Beverage Market?
In 2024, the North America accounts for the largest market share in Organic Beverage Market.
What years does this Organic Beverage Market cover, and what was the market size in 2023?
In 2023, the Organic Beverage Market size was estimated at USD 47.73 billion. The report covers the Organic Beverage Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Organic Beverage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Organic Drinks Industry Report
Statistics for the 2024 Organic Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Organic Drinks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
