Organic Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Organic Baby Food Market is segmented by Product Type (Milk Formula, Prepared Baby Food, and Dried Baby Food); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online, and Others); and by Geography.

Market Snapshot

Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


14.24 %

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Market Overview

Global organic baby food market is projected to grow at a CAGR of 14.24% during the forecast period (2020 - 2025).

  • The market studied is driven by the growing awareness among consumers to limit the baby's exposure to the harmful chemicals used in conventional food production and the awareness of the benefits of organic products. Additionally, the rise in the population of working women worldwide largely contributed to the increased size of the prepared organic baby food sector, making it one of the significant growing segment.​
  • Health crises and food scares have a long-term impact on consumer demand during COVID-19. Initially, there is a sales spike as consumers fear for food safety and their personal health drive product purchases. However, demand usually remains buoyant post-crisis levels. For instance, the United States and China led to a surge in demand for organic baby food and dairy products during the peak buying of the COVID-19 crisis.
  • The market studied is driven by the trend toward clean label products and cleaner diets. Consumers across the world are increasingly reaching for fresher and healthier food options for themselves, and they are also demanding the same for their children. Meanwhile, innovative packaging and the use of specific organic ingredients that have significant health benefits, primarily focused toward cognitive and physical development, which are some other key trends noticed in the market studied.​

Scope of the Report

The global organic baby food market has segmented based on product type, distribution channel, and geography. By product type, the segmentation includes prepared baby food, dried baby food, and milk formula. By distribution channel, the segmentation includes supermarket/hypermarket, convenience stores, online, and other distribution channels. Moreover, the study provides an analysis of the organic baby food market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Product Type
Milk Formula
Prepared Baby Food
Dried Baby Food
By Distribution Channel
Convenience Stores
Online Retail Stores
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Prepared Food holds the Largest Market Share

Prepared baby food products are highly nutritious and possess components that are essential for the healthy and fast development of the baby. They are offered as spoon blends and purees, and often contain added portions of growth-promoting ingredients. For instance, Once Upon A Farm flaunts its added healthy fats like avocado, coconut oil, and chia, which are vital for stable energy levels, nutrient absorption, and brain development. The changing consumer preference concerned with the ease in handling and consumption of baby food is a factor with much potential. Therefore, the HPP baby foods are being offered in on-the-go pouches and flexible tubs which are likely to increase sales and drive the overall baby food market in near future.

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North America Holds the Largest Share

The North American region accounts for the largest share of the organic baby food market, followed by Europe. The United States dominates the market, driven by the growing demand for organic food products. The Asia Pacific is also expected to see significant growth in the global baby food market in the coming years. The growth of the market in this region is largely affected by the increasing size of the population, the growth of emerging economies, the declining rate of infant death, and the increased awareness of the importance of proper nutrition for babies. India, China, and Indonesia are expected to be the major contributors to the growth of the baby food industry in the Asia Pacific.

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Competitive Landscape

In the global organic baby food market, companies are focused on developing new marketing strategies and introducing new products based on value-added ingredients, to compete in the market. Some of the major companies in the organic baby food market are Abbott Laboratories, Nestle SA, Hero Group, and Danone, among others. There exists a wide range of private-label brands as well, particularly the supermarket/hypermarkets chains in the developed markets and traditional grocery stores/convenience stores/specialty retail stores/health stores in the developing economies.​

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Table Of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Milk Formula

      2. 5.1.2 Prepared Baby Food

      3. 5.1.3 Dried Baby Food

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Others

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Laboratories

      2. 6.4.2 Nestle SA

      3. 6.4.3 Hero Group

      4. 6.4.4 Danone SA

      5. 6.4.5 Amara Organics

      6. 6.4.6 Campbell Soup Company?

      7. 6.4.7 North Castle Partners LLC

      8. 6.4.8 Baby Gourmet Foods Inc.

      9. 6.4.9 Hipp Gmbh & Co

  7. *List Not Exhaustive


** Subject to Availability

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