Market Trends of Oral Care Industry
This section covers the major market trends shaping the Oral Care Market according to our research experts:
Deterring Oral Health Among the Global Population is Popularizing Oral Care Products
The rapidly changing lifestyles, improper diets (including sugar-rich diets), and the increased consumption of alcohol and tobacco have made oral health one of the significant public health problems in almost every part of the world. For instance, according to the World Health Organization, oral diseases pose a critical issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. According to the WHO Global Oral Health Status Report (2022), close to 3.5 billion people worldwide are affected by oral diseases, with caries of permanent teeth being the most common condition. With the extensive prevalence of the mentioned problems among consumers, consumers opt for clinically backed and expert-recommended oral care products over randomly available products. Moreover, with the increased expenditure on oral healthcare, such as the rising consumption of oral antiseptics and OTC mouth rinses, consumers worldwide have started taking preventive measures, thus increasing the demand for effective oral care products.
Asia-Pacific Emerged as the Largest Oral Care Market
Consumers of Asian countries such as China, India, and Japan are well aware of oral health practices, and thus, the demand for oral care products is high in these countries. As per GlaxoSmithKline, the Japanese population has increased awareness about oral health. Japan's aging population and youth are highly concerned about oral care, driving the country's demand for oral care products. In 2021, a survey conducted by Japan Dental Association revealed that about 21% of respondents suffer from a position of teeth, 15.9% suffer from swollen/bleeding gums, and 20% revealed that they suffer from dental calculus. These common oral problems among consumers propel the demand for oral care products in the market. On the other hand, Ayurvedic or natural ingredient products mainly drive the oral healthcare segment in India. All major companies in India retail Ayurvedic products. Consumers in Singapore are brand-conscious and would rather spend more to ensure the safety and efficacy of a product than look for economical options to maintain their oral care. In Australia, e-toothbrushes are perceived as efficient oral care products for all age groups and hold a significant share of the regional market. Owing to these factors, the Asia-Pacific market for oral care products is one of the largest worldwide.
