Optical Brightener Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Optical Brightener Market is Segmented by Chemical Type (Triazine-stilbenes, Coumarins, Imidazolines, Diazoles, Benzoxazolines, and Other Chemical Types), Application (Detergent brightener, Paper Brightening, Fiber Whitening, Textile Whitening, Cosmetics, and Other Applications), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa).

Optical Brightener Market Size

Compare market size and growth of Optical Brightener Market with other markets in Chemicals & Materials Industry

Optical Brightener Market Analysis

The Optical Brightener Market is expected to register a CAGR of greater than 4% during the forecast period.

  • By application, laundry detergent segment is expected to dominate the market over the forecast period.
  • Growing demand of optical brightener in cosmetic industry is likely to act as an opportunity for the market studied in the future.
  • Asia-Pacific region is expected to dominate the market with the largest consumption from countries such as China, India, and Japan.

Asia-Pacific Region to Dominate the Market

  • Asia-Pacific region is expected to dominate the market during the forecast period. The rising demand for laundry detergent with the growing population in countries like China and India is expected to drive optical brighteners' demand in this region.
  • The largest producers of optical brighteners are based in the Asia-Pacific region. Some of the leading companies in the production of optical brighteners are Huntsman International LLC, Keystone Aniline Corporation, Milliken Chemical, BASF SE, and Eastman Chemical Company, among others.
  • The adoption of a healthier lifestyle, coupled with the increasing concern for hygiene, is majorly driving the laundry detergent market in the Asia Pacific region, increasing the demand for optical brighteners in this region.
  • China is the largest leading manufacturing hub for finished products such as plastics, packaging, cosmetics, and laundry care products, where optical brighteners are likely to dominate the Asia Pacific region.
  • Owing to the above-mentioned factors, the market for optical brighteners in the Asia-Pacific region is projected to grow significantly during the study period.

Optical Brightener Industry Overview

The optical brightener market is partially fragmented, with only a few major players dominating the market. Some of the major companies are Huntsman International LLC, Clariant, Kolorjet Chemicals Pvt. Ltd, Dayglo Color Corp., and Eastman Chemical Company, among others.

Optical Brightener Market Leaders

  1. Huntsman International LLC

  2. Clariant

  3. Kolorjet Chemicals Pvt Ltd

  4. Dayglo Color Corp

  5. Eastman Chemical Company

  6. *Disclaimer: Major Players sorted in no particular order
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Optical Brightener Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Increasing Demand for Optical Brighteners in Laundry Detergent
    • 4.1.2 Other Drivers
  • 4.2 Restraints
    • 4.2.1 Government Regulations on Toxicity of Non-biodegradable Optical Brighteners
    • 4.2.2 Other Restraints
  • 4.3 Industry Value Chain Analysis
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Degree of Competition
  • 4.5 Raw Material Analysis

5. MARKET SEGMENTATION

  • 5.1 By Chemical Type
    • 5.1.1 Triazine-Stilbenes
    • 5.1.2 Coumarins
    • 5.1.3 Imidazolines
    • 5.1.4 Diazoles
    • 5.1.5 Benzoxazolines
    • 5.1.6 Other Chemical Types
  • 5.2 By Application
    • 5.2.1 Detergent Brightener
    • 5.2.2 Paper Brightning
    • 5.2.3 Fiber Whitening
    • 5.2.4 Textile Whitening
    • 5.2.5 Cosmetics
    • 5.2.6 Other Applications
  • 5.3 Geography
    • 5.3.1 Asia-Pacific
    • 5.3.1.1 China
    • 5.3.1.2 India
    • 5.3.1.3 Japan
    • 5.3.1.4 South Korea
    • 5.3.1.5 Rest of Asia-Pacific
    • 5.3.2 North America
    • 5.3.2.1 United States
    • 5.3.2.2 Canada
    • 5.3.2.3 Mexico
    • 5.3.3 Europe
    • 5.3.3.1 Germany
    • 5.3.3.2 United Kingdom
    • 5.3.3.3 France
    • 5.3.3.4 Italy
    • 5.3.3.5 Rest of Europe
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
    • 5.3.5.1 Saudi Arabia
    • 5.3.5.2 South Africa
    • 5.3.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
  • 6.2 Market Share/Ranking Analysis**
  • 6.3 Strategies Adopted by Leading Players
  • 6.4 Company Profiles
    • 6.4.1 Huntsman International LLC
    • 6.4.2 Eastman Chemical Company
    • 6.4.3 BASF SE
    • 6.4.4 Clariant
    • 6.4.5 Kolorjet Chemicals Pvt. Ltd
    • 6.4.6 Sarex
    • 6.4.7 Keystone Aniline Corporation
    • 6.4.8 United Specialities Pvt. Ltd
    • 6.4.9 Archroma
    • 6.4.10 Zhejiang Transfar Foreign Chemical Co. Ltd
    • 6.4.11 Dayglo Color Corp.
    • 6.4.12 Aron Universal Limited
    • 6.4.13 Milliken Chemical
    • 6.4.14 Brilliant Group Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Growing Demand for Optical Brighteners in the Cosmetic Industry
  • 7.2 Other Opportunities
**Subject to Availability
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Optical Brightener Industry Segmentation

The optical brightener market report includes:

By Chemical Type Triazine-Stilbenes
Coumarins
Imidazolines
Diazoles
Benzoxazolines
Other Chemical Types
By Application Detergent Brightener
Paper Brightning
Fiber Whitening
Textile Whitening
Cosmetics
Other Applications
Geography Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Rest of Europe
South America Brazil
Argentina
Rest of South America
Middle-East and Africa Saudi Arabia
South Africa
Rest of Middle-East and Africa
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Optical Brightener Market Research FAQs

What is the current Optical Brightener Market size?

The Optical Brightener Market is projected to register a CAGR of greater than 4% during the forecast period (2025-2030)

Who are the key players in Optical Brightener Market?

Huntsman International LLC, Clariant, Kolorjet Chemicals Pvt Ltd, Dayglo Color Corp and Eastman Chemical Company are the major companies operating in the Optical Brightener Market.

Which is the fastest growing region in Optical Brightener Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Optical Brightener Market?

In 2025, the Asia Pacific accounts for the largest market share in Optical Brightener Market.

What years does this Optical Brightener Market cover?

The report covers the Optical Brightener Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Optical Brightener Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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Optical Brightener Industry Report

Statistics for the 2025 Optical Brightener market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Optical Brightener analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Optical Brightener Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)