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Online Travel Market in China Market Size (2024 - 2029)

The market size of the online travel sector in China is projected to experience significant growth over the forecast period, driven by an increasing demand for both long and short trips. The expansion is largely attributed to the rising interest in inbound tourism, particularly among the youth and middle-aged populations, which has been a key factor in the market's resilience and growth, even during global disruptions like the COVID-19 pandemic. The proliferation of internet usage and strategic marketing efforts are further propelling the market's expansion, as the industry seeks to attract more travelers and enhance their travel experiences.

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Market Size of Online Travel Industry in China

China Online Travel Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 91.21 Billion
Market Size (2029) USD 185.45 Billion
CAGR (2024 - 2029) 15.25 %
Market Concentration Medium

Major Players

China Online Travel Market Major Players

*Disclaimer: Major Players sorted in no particular order

China Online Travel Market Analysis

The Online Travel Market in China Market size in terms of transaction value is expected to grow from USD 91.21 billion in 2024 to USD 185.45 billion by 2029, at a CAGR of 15.25% during the forecast period (2024-2029).

The growing interest of excursionists for further trips has been the major factor that has been driving online trip requests in China during the review period. Inbound tourism has been offering a major share of the request owing to the growing number of youths and middle-aged people in the country who are largely interested in trip and sightseer conditioning. The advanced share of inbound tourism is the primary factor that helped the request to expand further in 2020 when the whole world was struck by the COVID- 19 pandemic, which redounded the check of transnational borders for a longer time.

Demand for long passages, which include at least five days of holidaying in the destination, is gaining further popularity in the nation, and at the same time, short passages, which last for 2-3 days, are inversely popular in the country. The growing internet application in the country is helping the market study to expand quickly in China. The drivers are fastening on attracting further guests by adding expenditure on marketing conditioning, which includes running social juggernauts. With the query clouded due to the pandemic, the demand for inbound tourism is anticipated to help the market to expand further during the original times of the cast period.

China Online Travel Industry Segmentation

Travel e-commerce websites and review websites are part of the Online Travel business. The travel e-commerce website offers advice on various accommodations, locations, and activities, as well as information on how to get to them. To attract travelers, most governments and states have their own travel websites.

 A complete background analysis of the online travel market in China, which includes an assessment of the emerging trends by segments, significant changes in market dynamics, and a market overview, is covered in the report. The online travel market in China is segmented by service type (accommodation booking, travel tickets booking, holiday package booking, and other services), mode of booking (direct booking and travel agents), and booking platform (desktop, mobile/tablet). The report offers market size and forecasts for the online travel market in China in value (USD million) for all the above segments.

By Service Type
Accommodation Booking
Travel Tickets Booking
Holiday Package Booking
Other Services
By Mode of Booking
Direct Booking
Travel Agents
By Platform
Desktop
Mobile/Tablet
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Online Travel Market in China Size Summary

The online travel market in China is poised for significant growth, driven by an increasing interest in both domestic and international travel. The market's expansion is fueled by the rising number of internet users and the growing popularity of online travel bookings, which have become more prevalent due to the COVID-19 pandemic. This shift towards digital platforms has been further accelerated by the need for contactless services during the pandemic, leading to a surge in online travel transactions. The market is characterized by a diverse range of travel preferences, with both long and short trips gaining popularity. Inbound tourism plays a crucial role in the market's growth, supported by the country's youthful and middle-aged population's enthusiasm for travel and sightseeing.

China's online travel industry is experiencing a robust expansion, supported by a stable macro-economy and increasing disposable income. The industry's growth is reflected in the rising number of domestic tourist trips, which have rebounded significantly despite the initial impact of the pandemic. Major cities and tourist destinations are witnessing a resurgence in travel activity, nearing pre-pandemic levels. The market is becoming increasingly competitive, with key players like Ctrip, Qunar, and Fliggy leading the charge. The entry of international companies and the introduction of innovative platforms, such as CWT's myCWT, are expected to further intensify competition and enhance the market's offerings.

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Online Travel Market in China Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Market Opportunities

    5. 1.5 Technological Trends Influencing the Market

    6. 1.6 Porter's Five Forces Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Service Type

      1. 2.1.1 Accommodation Booking

      2. 2.1.2 Travel Tickets Booking

      3. 2.1.3 Holiday Package Booking

      4. 2.1.4 Other Services

    2. 2.2 By Mode of Booking

      1. 2.2.1 Direct Booking

      2. 2.2.2 Travel Agents

    3. 2.3 By Platform

      1. 2.3.1 Desktop

      2. 2.3.2 Mobile/Tablet

Online Travel Market in China Market Size FAQs

The China Online Travel Market size is expected to reach USD 91.21 billion in 2024 and grow at a CAGR of 15.25% to reach USD 185.45 billion by 2029.

In 2024, the China Online Travel Market size is expected to reach USD 91.21 billion.

China Online Travel Market Report Snapshots

China Online Travel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)