Online Survey Software Market Size
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR (2025 - 2030) | 14.20 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Online Survey Software Market Analysis
The Online Survey Software Market is expected to register a CAGR of 14.2% during the forecast period.
- Businesses worldwide are increasingly adopting digital tools for data collection and market research, driving the growth of the online survey software market. As companies emphasize data-driven decision-making, they turn to online survey software for its efficiency, scalability, and cost-effectiveness in gathering insights, feedback, and market data. This heightened demand is especially evident in sectors like retail, healthcare, and education, where grasping customer and stakeholder preferences is vital for sustained success.
- As businesses expand into international markets, the demand for tools to derive insights from a diverse global customer base increases. Online survey software emerges as a versatile solution, enabling companies to efficiently conduct research and collect feedback across regions. This functionality is particularly critical for e-commerce platforms operating in highly competitive environments, where understanding customer preferences, shopping behaviors, and satisfaction levels is essential to maintaining a competitive advantage.
- Companies are increasingly turning to online survey platforms equipped with AI-driven insights, predictive analytics, and automated reporting. This shift not only streamlines data analysis but also saves businesses valuable time. Tasks like sentiment analysis, response categorization, and real-time insight generation from survey data are now automated. For large enterprises that grapple with vast survey responses, AI integration becomes crucial, enabling swift data processing and interpretation. Recognizing this demand, market vendors are swiftly embedding AI capabilities into their online survey software offerings, bolstering the market growth.
- For instance, in May 2024, Qualtrics introduced advanced innovations in its XM for Employee Experience suite. These innovations leverage state-of-the-art technology and machine learning to pinpoint employees at risk of leaving, distill employee feedback into tailored action recommendations for managers, and detect significant behavioral cues throughout the employee journey that influence engagement and productivity. These solutions, driven by Qualtrics AI, combine generative AI's capabilities with the globe's most extensive human sentiment database, empowering managers and leaders to boost workforce engagement, enhance retention, and promote productivity.
- Technological advancements such as integration of data analytics, integration of artificial intelligence and machine learning, etc., are set to redefine the online survey software market's trajectory in the coming years. Additionally, as industries increasingly prioritize data-driven decision-making, the expanding digital landscape marked by rising internet and smartphone penetration presents a significant growth opportunity for online survey software.
Online Survey Software Market Trends
BFSI Segment is Anticipated to Witness Significant Growth
- Online survey software is in significant demand in the BFSI sector. To stay competitive, companies in the BFSI sector are prioritizing enhancements to customer experience. By utilizing online surveys, these organizations can gather feedback on their services and processes, gaining real-time insights into customer satisfaction and areas needing improvement. As a result, there's a growing demand for online survey software among global BFSI entities.
- Furthermore, the BFSI sector is swiftly digitizing its operations, especially in regions such as Asia and Europe. For example, Eurostat data reveals that online banking penetration in the European Union has consistently climbed from 2010 to 2023, hitting 64 percent in 2023, marking a four-point uptick from the last year. Online survey software is keeping pace with this digital shift, providing automated methods for data collection.
- BFSI firms provide a wide array of products, including loans, credit cards, insurance, and investment services. Given this diversity, online surveys have become crucial for assessing the performance and acceptance of these offerings. Moreover, these software tools enable BFSI organizations to boost customer satisfaction, ensure regulatory compliance, minimize churn, and enhance operational efficiency, solidifying their role in a fiercely competitive and customer-focused landscape.
- Moreover, banks, online banks, and financial institutions are increasingly turning to online survey software as a potent tool to better grasp their clients' needs and preferences. By utilizing diverse bank survey questionnaires, these institutions can gauge client satisfaction, fine-tune their services, comply with "know your customer" (KYC) mandates, and adapt to maintain a competitive edge. Additionally, feedback from clients serves as a valuable resource to enhance the overall customer experience.
Asia Pacific to Witness the Highest CAGR over the Forecast Period
- The Asia Pacific online survey software market is witnessing robust growth, fueled by increasing digital transformation, widespread internet access, and the growing reliance on data-driven decision-making across industries. With major markets like China and India spearheading adoption, the region offers substantial opportunities for established companies and new entrants in the online survey software industry.
- Businesses across the Asia Pacific region are increasingly turning to online survey tools, finding them to be a convenient and user-friendly means of gathering data on topics ranging from customer satisfaction to loyalty and beyond. Countries such as India, China, and other Southeast Asian nations demonstrate high social media engagement and significant internet and smartphone penetration, driving businesses to integrate survey tools with popular platforms to enhance user interaction effectively.
- For instance, according to data from TRAI and the Department of Telecommunications in India, the total number of internet connections in India approached around 954 million in the financial year 2024. This marks a significant increase from 302.33 million connections in 2015, illustrating that connectivity has more than tripled in that span. In 2024, urban areas accounted for around 556 million internet connections.
- Moreover, countries such as Vietnam, Indonesia, and the Philippines are witnessing swift digital expansion, paving the way for the uptake of online survey tools in the Asia Pacific region. Additionally, with a growing focus on e-learning and digital education platforms in the region, there's a rising trend in utilizing survey software for academic assessments and gathering feedback.
Online Survey Software Industry Overview
The online survey software market is Semi-consolidated. Market vendors are making significant investments in integrating advanced technologies such as artificial intelligence in their online survey software tools to bolster their market presence and share. Furthermore, they are actively pursuing partnerships and acquisitions to broaden their offerings and solidify their foothold in the global online survey software landscape.
Online Survey Software Market Leaders
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Alchemer, LLC
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Qualtrics
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Birdeye Inc
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SmartSurvey
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SurveyMonkey
*Disclaimer: Major Players sorted in no particular order
Online Survey Software Market News
- October 2024: SurveyMonkey, the leading global survey platform, has announced its expansion into Bengaluru, India. This strategic move highlights their commitment to harnessing diverse talent and cultivating an inclusive, global workplace. As stated in their blog, this expansion aims to enrich their company culture by welcoming new perspectives from their expanding international team. Notably, the company leverages AI technology for its surveys and analyses.
- June 2024: Tapestry Research, a division of the data analytics firm Screen Engine/ASI Company, has unveiled an AI-driven survey tool named Daisy. Daisy integrates online survey methods with qualitative research techniques to enhance consumer insight analysis. Tapestry has trained a proprietary AI model on pertinent questions and typical survey responses. This model is versatile, applicable to user experience surveys, concept testing, decision journey research, and exploratory qualitative studies.
Online Survey Software Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Buyers
4.2.2 Bargaining Power of Suppliers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Impact of Macroeconomic Factors on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Expansion of Mobile Internet and Smartphone Penetration
5.1.2 Increasing Need for Data-driven Decision-making Across Various Sectors
5.2 Market Restrains
5.2.1 Extensive Regulatory Scrutiny, and Evolving Regulatory Perspective
6. MARKET SEGMENTATION
6.1 By Product
6.1.1 Enterprise Grade
6.1.2 Individual Grade
6.2 By Product
6.2.1 Cloud
6.2.2 On-premise
6.3 By End User
6.3.1 Education
6.3.2 Healthcare and Pharmaceutical
6.3.3 BFSI
6.3.4 Retail
6.3.5 IT and Telecom
6.3.6 Others
6.4 By Geography***
6.4.1 North America
6.4.2 Europe
6.4.3 Asia
6.4.4 Australia and New Zealand
6.4.5 Latin America
6.4.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Alchemer, LLC
7.1.2 Qualtrics
7.1.3 Birdeye Inc
7.1.4 SmartSurvey
7.1.5 SurveyMonkey
7.1.6 Campaign Monitor Pty Ltd.
7.1.7 ProProfs
7.1.8 Zoho Corporation Pvt. Ltd.
7.1.9 Sogolytics
7.1.10 Medallia Inc.
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. MARKET OUTLOOK AND FUTURE
Online Survey Software Industry Segmentation
Online Survey Software enables individuals, businesses, and organizations to effortlessly create, distribute, and analyze surveys online. This digital tool simplifies the collection of data and feedback from target audiences, including customers, employees, and the general public, leveraging both web-based and mobile technologies.
The online survey software market is segmented by product (enterprise grade, individual grade), deployment (on-premise, cloud), application (education, healthcare and pharmaceutical, BFSI, retail, telecom and IT, others), and geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa)
The market size and forecasts are provided in terms of value (USD) for all the above segments.
| By Product | |
| Enterprise Grade | |
| Individual Grade |
| By Product | |
| Cloud | |
| On-premise |
| By End User | |
| Education | |
| Healthcare and Pharmaceutical | |
| BFSI | |
| Retail | |
| IT and Telecom | |
| Others |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Online Survey Software Market Research FAQs
What is the current Online Survey Software Market size?
The Online Survey Software Market is projected to register a CAGR of 14.20% during the forecast period (2025-2030)
Who are the key players in Online Survey Software Market?
Alchemer, LLC, Qualtrics, Birdeye Inc, SmartSurvey and SurveyMonkey are the major companies operating in the Online Survey Software Market.
Which is the fastest growing region in Online Survey Software Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Online Survey Software Market?
In 2025, the North America accounts for the largest market share in Online Survey Software Market.
What years does this Online Survey Software Market cover?
The report covers the Online Survey Software Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Online Survey Software Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Online Survey Software Industry Report
Statistics for the 2025 Online Survey Software market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Online Survey Software analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
