Market Trends of Online Strategy Games Industry
Increasing Smartphone Penetration Drives the Market Growth
- The increasing internet and smartphone penetration drive the growth of the online strategy games market. 5G networks provide high-speed internet, where high-end games function at their ultimate level with better network speed. For instance, in October 2022, telecom operator Vi (Vodafone Idea) partnered with the gaming platform CareGame to offer a 5G cloud gaming experience across India.
- The rising number of smartphones and computers further enhances market growth. Smartphones with good-quality RAM support make online games run smoother, enabling users to gain the best experience. Mobile gaming is key to driving more consumers into the online adventure games market.
- Due to the rising penetration of smartphones in both emerging and developed countries, mobile technologies have gained prominence in recent years. With the growing popularity of smartphones, vendors can now promote gaming apps compatible with various operating systems, such as iOS and Android.
- The growing smartphone penetration and technological advancement with the increasing adoption of trending technologies for developing games are the major factors in developing the online strategy games industry.
- According to Ericsson, smartphone mobile network subscriptions worldwide reached approximately 6.6 billion in 2022 and are forecast to exceed 7.8 billion by 2028. China, India, and the United States have the highest smartphone mobile network subscriptions.
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Asia-Pacific Region is Expected to Hold Significant Market Share
- Asia-Pacific has been one of the fastest-growing regions for the studied market. This is primarily due to the region's deep gaming culture, which has fostered a thriving esports scene and a large community of gamers passionate about strategy games.
- Additionally, the rising penetration of smartphones and online gaming are some factors driving the Asia-Pacific AR and VR market growth. The growing development of AR-based apps and games is anticipated to create market opportunities over the forecast period.
- The driver behind the growth of online strategy gaming in African countries like Kenya has been the establishment of high-speed internet infrastructure, enabling gamers to watch and compete with each other across the country and the world. Additionally, computer and console gaming has gained momentum recently, with video gaming sports popular with teenage being opened up in most suburbs and shopping centers countrywide.
- There are a variety of online strategy games popular in this region. Some include League of Legends, Dota2, Honor of Kings, clash of Clans, the Rise of Kingdoms, and mobile legends. These games are popular for casual gamers and have a thriving competitive scene with professional players, teams, and tournaments.
- The overall industry witnesses increased investments in line with encouraging startups to develop online strategy games, increasing funding to boost distribution and sales, and expanding geographically.
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