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Online Gambling Market Size (2024 - 2029)

The online gambling industry is experiencing significant growth, driven by increasing internet and smartphone penetration, which enhances user convenience and accessibility. This expansion is reflected in the market's scale, as companies diversify their offerings to include various games such as slots, poker, and sports betting, catering to diverse player interests. The popularity of draw-based and scratch-off instant games is rising, particularly in Europe, contributing to the industry's growth. Additionally, advancements in technology, such as virtual reality and blockchain, are enabling online gambling companies to develop innovative platforms, further enhancing their market position.

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Market Size of Online Gambling Industry

Online Gambling Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 93.26 Billion
Market Size (2029) USD 153.21 Billion
CAGR (2024 - 2029) 10.44 %
Fastest Growing Market North America
Largest Market Europe
Market Concentration Low

Major Players

Online Gambling Market Major Players

*Disclaimer: Major Players sorted in no particular order

Online Gambling Market Analysis

The Online Gambling Market size is estimated at USD 93.26 billion in 2024, and is expected to reach USD 153.21 billion by 2029, growing at a CAGR of 10.44% during the forecast period (2024-2029).

Increasing internet penetration has a direct impact on the growth of the online gambling industry. According to the International Telecommunication Union (ITU), the number of internet users globally was 5,300 million in 2022. The increased penetration of smartphones further leads to an increase in several mobile application-based lottery games as they provide end-users the convenience and comfort of gambling within their own space. Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience. To meet different player interests, online gambling companies provide various games, such as slots, poker, and sports betting. 

Sports betting is popular in Asia-Pacific. Moreover, online gambling statistics point towards a rise in the popularity of draw-based and scratch-off instant games, especially across European countries, which positively impacts the growth of the online gambling industry. Online gambling gross win in Europe was EUR 29.3 billion in 2022, according to the European Gaming & Betting Association. With the advent of virtual reality and blockchain, various online casino companies are focusing on advancing innovative platforms to cater to the requirements and needs of customers and achieve a competitive edge in the market. For instance, in July 2023, Kindred, an online gambling company, launched a proprietary tech platform in Pennsylvania, United States. The company offers access to Unibet Casino and Sportsbook apps on the Kindred platform. 

Online Gambling Industry Segmentation

Online gambling is typically betting on casino or sports-type games over the internet. The online gambling market is segmented by game type, end user, and geography. Based on game type, the online gaming market share is segmented into sports betting, casino, lottery, and bingo. Sports betting is further segmented into football, horse racing, tennis, and other sports. Casinos are further segmented into live casinos, baccarat, blackjack, poker, slots, and other casino games. Based on end users, the market is segmented into desktop and mobile. The market is segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. The online gambling market size has been done in value terms in USD for all the above-mentioned segments. 

Game Type
Sports Betting
Football
Horse Racing
Tennis
Other Sports
Casino
Live Casino
Baccarat
Blackjack
Poker
Slots
Others Casino Games
Lottery
Bingo
End User
Desktop
Mobile
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Sweden
Spain
Italy
Rest of Europe
Asia-Pacific
Oceanic Countries
Rest of Asia-Pacific
Rest of the World
South America
Middle East and Africa
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Online Gambling Market Size Summary

The online gambling industry is experiencing significant growth, driven by increased internet penetration and the widespread use of smartphones, which facilitate mobile application-based gaming. This sector is characterized by a diverse range of offerings, including slots, poker, and sports betting, catering to various player interests. The convenience and enhanced user experience of online casino gambling have contributed to its rapid expansion. Regions such as Asia-Pacific are witnessing a surge in sports betting popularity, while European countries are seeing a rise in draw-based and scratch-off instant games. The integration of advanced technologies like virtual reality and blockchain is further propelling the industry, with companies striving to innovate and maintain a competitive edge.

The market landscape is highly fragmented, with both regional and global players such as Bet365, Entain PLC, 888 Holding PLC, Flutter Entertainment PLC, and Kindred Group PLC leading the charge. These major players are actively engaging in mergers, acquisitions, and strategic partnerships to broaden their market presence and enhance their product offerings. The regulatory environment in North America is evolving, with states like New Jersey and Pennsylvania legalizing online gambling, which is expected to drive further market growth. Technological advancements, including augmented and virtual reality, are being incorporated to boost player engagement, while mobile gambling continues to rise due to the ubiquity of smartphones and tablets.

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Online Gambling Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Aggressive Advertisement And Promotional Activities

      2. 1.1.2 Advancement In Security, Encryption, And Streaming Technology

    2. 1.2 Market Restraints

      1. 1.2.1 Regulatory and Legal Challenges

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Game Type

      1. 2.1.1 Sports Betting

        1. 2.1.1.1 Football

        2. 2.1.1.2 Horse Racing

        3. 2.1.1.3 Tennis

        4. 2.1.1.4 Other Sports

      2. 2.1.2 Casino

        1. 2.1.2.1 Live Casino

        2. 2.1.2.2 Baccarat

        3. 2.1.2.3 Blackjack

        4. 2.1.2.4 Poker

        5. 2.1.2.5 Slots

        6. 2.1.2.6 Others Casino Games

      3. 2.1.3 Lottery

      4. 2.1.4 Bingo

    2. 2.2 End User

      1. 2.2.1 Desktop

      2. 2.2.2 Mobile

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 France

        4. 2.3.2.4 Sweden

        5. 2.3.2.5 Spain

        6. 2.3.2.6 Italy

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 Oceanic Countries

        2. 2.3.3.2 Rest of Asia-Pacific

      4. 2.3.4 Rest of the World

        1. 2.3.4.1 South America

        2. 2.3.4.2 Middle East and Africa

Online Gambling Market Size FAQs

The Online Gambling Market size is expected to reach USD 93.26 billion in 2024 and grow at a CAGR of 10.44% to reach USD 153.21 billion by 2029.

In 2024, the Online Gambling Market size is expected to reach USD 93.26 billion.

Online Gambling Market Report Snapshots

Online Gambling Market Growth - Industry Analysis, Size & Forecast Report (2024 - 2029)