Online Cosmetics Market Size (2024 - 2029)

Online Cosmetics Market Analysis

The Online Cosmetics Market size is estimated at USD 14.96 billion in 2024, and is expected to reach USD 22.46 billion by 2029, growing at a CAGR of 8.47% during the forecast period (2024-2029).

• The strong Internet penetration has significantly contributed to driving consumer awareness about cosmetics. The rising number of active social media users around the globe on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter, is supporting the demand for cosmetics via online mediums. Brands across the cosmetic industry are tapping into social media potential.
• Social media networks are transforming the digital marketing landscape and driving user engagement globally. Additionally, the trend of social media influencers showcasing their beauty regimens has increased over the past few years, and both local and international beauty companies have been turning to influencers to increase their brand awareness and reach potential consumers. This is especially visible with major color cosmetic brands operating globally, with the highest growth attributed to the trend of publishing makeup tutorials on social media.
• Rising consumer awareness about the safety of vegan and organic cosmetics encourages manufacturers to launch new offerings and expand their footprint in the emerging segment. For instance, in June 2021, SO'BiO étic, a socially conscious French cosmetics firm, launched an organic beauty line in the United States to provide environmentally friendly and healthful cosmetics. The company claims its products are free from glycol, parabens, silicones, nanoparticles, PEG, and chemical filters.
• Moreover, the online sales of natural and organic cosmetics products are booming around the globe, owing to the wide availability of products on the e-commerce platform, which offers a wide range of products and choices to consumers. Thus, the manufacturers are launching new online stores to meet consumer demand.
• For instance, in February 2022, NEXT, a British multinational retailer, built a partnership with a UK-based skincare manufacturer and launched a new beauty brand, 'Woah,' that consists of 16 vegan skincare products. Available online, the new beauty brand is designed to offer products including a melting cleansing balm, vitamin C serum, brightening toner, and hydration mask.

Online Cosmetics Industry Segmentation

As per the study scope, online cosmetics refer to different beauty-enhancing products, including facial cosmetics, eye cosmetics, and lip cosmetics, that are sold through company-owned websites and e-commerce websites. 

The online cosmetics market is segmented by type, category, distribution channel, and geography. Based on type, the market is segmented into facial cosmetics, eye cosmetics, lip cosmetics, and nail cosmetics. By category, the market is segmented into mass and premium products. Based on distribution channels, the market is segmented into company and retail websites. It analyzes emerging and established economies worldwide, comprising North America, Europe, South America, Asia-Pacific, Middle-East, and Africa. 

For each segment, the market sizing and forecasts have been done based on value (in USD million).