Market Trends of Omega-3 Ingredients Industry
This section covers the major market trends shaping the Omega-3 Ingredients Market according to our research experts:
Immense Growth in Concentrated Forms of Algal Omega-3 Ingredients
New ultra-high concentrated omega-3 ingredients offer numerous benefits to consumers willing to pay a higher premium price for high-end products. Suppliers are investing in producing highly concentrated algal omega-3 products and counting on increased demand to drive their sales. The market for concentrates has also been booming, as more consumers have been becoming familiar with the benefits of algal omega-3 and have been looking for the benefits of higher doses. Considering the existing opportunities in the market studied, major companies involved in the manufacturing of omega-3 have also started making strategic efforts to capitalize on the existing business expansion opportunity. For instance, in June 2021, Polaris launched Omegavie DHA 800 algae oil, which is sourced from microalgae that are rich in vitamins, proteins, pigments, and enzymes. Omegavie DHA 800 is unique because of its high potency, offering a minimum of 800 mg/g of DHA.
North America Holds the Largest Market Share
Consumer awareness regarding the benefits of omega-3 has increased recently, which has influenced the demand for omega-3 in the North American region. Omega 3 ingredients are predominantly extracted and processed in North America due to augmenting dietary supplement brands and huge herbal and chemical processing companies. In the United States, consumers show a huge interest in Omega 3 ingredients due to inflating neurological disorders, due to which the market demand is even further boosting. The American Heart Association (AHA) recommends people in the region eat fish, particularly cold-water fish, twice a week to maintain optimum omega-3 levels in their diet. Growing consumer knowledge regarding product benefits is boosting the industry's growth.
