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Oman Poultry Meat Market Size

The Oman Poultry Meat Market is experiencing growth driven by increasing consumer spending on food and a demand for convenient meal options. This has led to a rise in both on-trade and off-trade sales, with supermarkets and hypermarkets holding a significant portion of the market share. The off-trade segment is particularly expanding through online channels, which are becoming increasingly popular due to advancements in delivery services and digital payment options. The market's expansion is further supported by the normalization of dining out and an increase in international travel, contributing to the overall market size growth.

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Market Size of oman poultry meat Industry

Oman Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 196.47 Million
svg icon Market Size (2029) USD 214.40 Million
svg icon Largest Share by Distribution Channel On-Trade
svg icon CAGR (2024 - 2029) 1.76 %
svg icon Fastest Growing by Distribution Channel Off-Trade
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Oman Poultry Meat Market Analysis

The Oman Poultry Meat Market size is estimated at 196.47 million USD in 2024, and is expected to reach 214.40 million USD by 2029, growing at a CAGR of 1.76% during the forecast period (2024-2029).

196.47 Million

Market Size in 2024 (USD)

214.40 Million

Market Size in 2029 (USD)

3.27 %

CAGR (2017-2023)

1.76 %

CAGR (2024-2029)

Largest Market by Distribution Channel

56.14 %

value share, On-Trade, 2023

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The presence of diverse communities in Oman led to the creation of special cuisines containing poultry meat. The demand for chickens is high in Indian and Arab restaurants.

Largest Market by Form

50.43 %

value share, Fresh / Chilled, 2023

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Due to its acceptance in the religious and cultural context, poultry meat, particularly chicken, is widely consumed in Oman. Thus, there is a high demand for fresh poultry.

Fastest-growing Market by Distribution Channel

2.14 %

Projected CAGR, Off-Trade, 2024-2029

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The distribution networks and supply chains through off-trade channels ensure consistent availability of poultry products in the region, including imported varieties.

Fastest-growing Market by Form

2.36 %

Projected CAGR, Processed, 2024-2029

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The rising popularity of ready-to-eat and ready-to-cook meat due to consumers' fast-paced lifestyles will likely drive the demand for processed poultry meat in the country.

Leading Market Player

12.64 %

market share, A'Saffa Food S.A.O.G, 2022

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A'Saffa Food SAOG has been one of the main poultry producers in Oman, with a significant proportion of domestic production, which makes it an important market player.

Advancements in payment and delivery technologies propelling retail stores' sales

  • People are spending more on their daily food intake. In 2022, Omani families spent about 24% of their household budget on food, which is fueling both on-trade and off-trade sales. Moreover, consumers are increasingly seeking convenient food options due to their busy lifestyles, thus boosting the demand for processed poultry products, which, in turn, is fueling off-trade channels. Stores like Carrefour and Lulu Group, which operate with around 24 stores across 10 cities in the country, are continuously investing in expanding their footprint and advancing their delivery techniques to gain consumers' interest.
  • On-trade accounted for the major share of the market, witnessing a growth in sales value of 17.4% from 2020 to 2022. Normalization of the dine-out trend and the increased number of travelers has also fueled the segment's growth. For instance, as of 2022, the number of international arrivals reached 15,261, compared to 8,075 in 2021, recording a Y-o-Y hike of 89%.
  • However, within the off-trade channel, supermarkets/hypermarkets accounted for more than 60% of the market share in terms of value in 2022, which is further projected to witness a CAGR value of 2.12% during the forecast period. Meanwhile, online channels are projected to be the fastest-growing off-trade segment, with a projected CAGR value of 10.56% during the forecast period (2023-2029). The advancements in delivery apps, like acceptance of digital payments, fast delivery methods, improved packaging, and contactless deliveries, have gained consumers’ interest in ordering through delivery apps, as they accept orders 24*7 and deliver within the shortest period.
Oman Poultry Meat Market

Oman Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • People are spending more on their daily food intake. In 2022, Omani families spent about 24% of their household budget on food, which is fueling both on-trade and off-trade sales. Moreover, consumers are increasingly seeking convenient food options due to their busy lifestyles, thus boosting the demand for processed poultry products, which, in turn, is fueling off-trade channels. Stores like Carrefour and Lulu Group, which operate with around 24 stores across 10 cities in the country, are continuously investing in expanding their footprint and advancing their delivery techniques to gain consumers' interest.
  • On-trade accounted for the major share of the market, witnessing a growth in sales value of 17.4% from 2020 to 2022. Normalization of the dine-out trend and the increased number of travelers has also fueled the segment's growth. For instance, as of 2022, the number of international arrivals reached 15,261, compared to 8,075 in 2021, recording a Y-o-Y hike of 89%.
  • However, within the off-trade channel, supermarkets/hypermarkets accounted for more than 60% of the market share in terms of value in 2022, which is further projected to witness a CAGR value of 2.12% during the forecast period. Meanwhile, online channels are projected to be the fastest-growing off-trade segment, with a projected CAGR value of 10.56% during the forecast period (2023-2029). The advancements in delivery apps, like acceptance of digital payments, fast delivery methods, improved packaging, and contactless deliveries, have gained consumers’ interest in ordering through delivery apps, as they accept orders 24*7 and deliver within the shortest period.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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Oman Poultry Meat Market Size Summary

The Oman poultry meat market is experiencing a steady growth trajectory, driven by increasing consumer spending on food and a rising demand for convenient food options. The market is characterized by a significant shift towards processed poultry products, which are gaining popularity due to the busy lifestyles of consumers. This trend is further supported by the expansion of retail giants like Carrefour and Lulu Group, which are enhancing their delivery services to cater to the growing demand. The on-trade segment, benefiting from the normalization of dine-out trends and increased international travel, holds a substantial share of the market. Meanwhile, the off-trade channel, particularly supermarkets and online platforms, is witnessing robust growth, with advancements in delivery apps and digital payment solutions attracting more consumers.

Oman's poultry meat market is also influenced by demographic factors and economic conditions. The young population, along with a significant expatriate community, contributes to the high consumption of processed poultry products. Despite the country's reliance on imports to meet demand, there is a strong focus on boosting domestic production to reduce dependency and cater to the high per capita consumption. The market is fragmented, with key players like A'Saffa Food S.A.O.G and Al faaw Poultry Co LLC leading the charge. The government's initiatives to enhance local production capabilities, coupled with the rising prices of imported poultry meat, are expected to shape the market dynamics in the coming years. The high demand for poultry meat, driven by its affordability and nutritional value, continues to be a significant factor in the market's expansion.

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Oman Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

Oman Poultry Meat Market Size FAQs

The Oman Poultry Meat Market size is expected to reach USD 196.47 million in 2024 and grow at a CAGR of 1.76% to reach USD 214.40 million by 2029.

In 2024, the Oman Poultry Meat Market size is expected to reach USD 196.47 million.

Oman Poultry Meat Market Report Snapshots

Oman Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029