Oman Home Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | > 6.00 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Oman Home Appliances Market Analysis
Oman Home Appliances Market is expected to register at a CAGR greater than 6% during the forecast period. Major appliances, minor appliances, and consumer electronics are the three types of household appliances. Major appliances, such as household appliances, are used for routine chores like cooking, laundry, food preservation, etc. Major appliances in Oman are having a large share of the home appliance market with revenue of USD 78.02 Million last year with small appliance revenue at USD 47.5 Million, expanding market opportunity for business in the Oman home appliance
With the rise of COVID-19, as individuals spend more time at home, home appliances in Oman are increasingly making their way into shopping trolleys. While the sector experienced some instability due to the lockdowns, overall customer sentiment has been favorable, and the prognosis is hopeful. COVID-19 has disrupted the supply chain of major home appliance and consumer electronics firms in Oman.
Sales of major household appliances of air conditioners, washing machines, and refrigerators which assist customers in improving their living style is increasing in Oman. With technological innovation and smart features, home appliances are becoming time and effort savers. The rise in online sales channels is making a large number of global home appliance products accessible in Oman and is expected to work as a catalyst for home appliance sales in Oman.
Oman Home Appliances Market Trends
Digital sales trending for major appliances in Oman
Major appliances are the next important development drivers for Oman's e-commerce platforms. For the first time, internet appliance sales surpassed those of conventional retail outlets over the last years. E-commerce platforms are collaborating with appliance manufacturers to make it easier to buy small and large appliances online. They are concentrating on big appliance sales with free delivery, no-questions-asked returns, and flexible consumer loans.
Household appliance sales in Oman through online channels had observed a significant rise in share over the years, with a share of 33% in sales last year with and sales through offline channels declining to 67%.
Rise in Sales of Home Utility is Driving the Market
As the continuous narrative of work-from-home or remote jobs and online learning continues with people spending more time in indoor activity, useful items that complement the stay-at-home and do-it-yourself lifestyle are in high demand. Household appliances such as refrigerators, dishwashers, indoor air cleaners, washing machines, and premium electronic devices had observed a significant increase in demand.
Refrigerator sales and prices in Oman significantly rose over the last few years. An increase in the price of these home appliances with rising demand from people had led firms to increase their production and create growth for the home appliance market.
Air Conditioner, Cooker & Ovens, and Refrigerator are among the major appliances with the largest market share in Oman.
Oman Home Appliances Industry Overview
The Oman home appliances market is competitive. The rise in urban population and rising disposable income in Oman is set to increase the sales of home appliances products. Haier Electronics Group Co., Ltd., Electrolux AB, Samsung Electronics Co., LG Electronics, BSH Home Appliances Corporation, Haier Electronics Group Co., Ltd., Panasonic Corporation, Middleby Corporation, Hitachi Appliances, Inc., and others are major players in the Home Appliances market in Oman.
Oman Home Appliances Market Leaders
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Whirlpool Corporation
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Hitachi
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Panasonic Corporation
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LG Electronics
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Bosch
*Disclaimer: Major Players sorted in no particular order
Oman Home Appliances Market News
- On Janruary 2023, The first exclusive brand store dedicated to Bosch home appliances was inaugurated at Oman Avenues Mall in Muscat , showcasing an iconic German brand synonymous with quality, durability and inventive ingenuity. The store aims to kindle in customers an enthusiasm for Bosch products, for the unmatched quality bosch represent.
- In May 2022, LG Electronics introduced the Smart Home Appliances portfolio. It seeks to raise the standard with refined designs for a premium lifestyle. InstaView Door-in-DoorTM and Frost Free Refrigerators, AI Direct Drive Washing Machines, PuricareTM Wearable Air Purifier, VIRAAT Air Conditioners, UV+UF Water Purifiers, and a new range of charcoal microwaves are also part of the 2022 portfolio.
Oman Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Penetration of smart technology in Home Appliances
4.2.2 Increase in demand for Air Conditioner and Refrigerator
4.3 Market Restraints
4.3.1 Rise in Price level of Home Appliance
4.3.2 Fluctuation in consumer spending with rising Inflation
4.4 Market Opportunities
4.4.1 Rising Market Expansion of Home Appliance Product through Online Sales
4.4.2 Increasing Investment of Global Home Appliance firm in Oman
4.5 Industry Attractiveness - Porters' Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights into Latest Technological Innovations and Recent Trends in the Industry
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Major Appliances
5.1.1.1 Refrigerators
5.1.1.2 Freezers
5.1.1.3 Dishwashing Machines
5.1.1.4 Washing Machines
5.1.1.5 Ovens
5.1.1.6 Air Conditioners
5.1.1.7 Other Major Appliances
5.1.2 Small Appliances
5.1.2.1 Coffee Makers
5.1.2.2 Food Processors
5.1.2.3 Grills and Roasters
5.1.2.4 Vacuum Cleaners
5.1.2.5 Other Small Appliances
5.2 By Distribution Channel
5.2.1 Multi Branded Stores
5.2.2 Specialty Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channel
6. COMPETITIVE LANDSCAPE
6.1 Market Competition Overview
6.2 Company Profiles
6.2.1 Hitachi
6.2.2 Whirpool Corporation
6.2.3 Panasonic Corporation
6.2.4 LG Electronics
6.2.5 Bosch
6.2.6 Samsung Electronics
6.2.7 Sony
6.2.8 Midea
6.2.9 Electrolux
6.2.10 Haier
6.2.11 Philips*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. APPENDIX
9. DISCLAIMER AND ABOUT US
Oman Home Appliances Industry Segmentation
A home appliance is a piece of equipment that serves a domestic purpose. The main purpose of a home appliance is to conduct tasks, such as cooking food, washing clothes, grinding ingredients, brewing coffees, and others.
Oman Home appliances market is segmented by product type (Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Ovens, Air Conditioners, Others), Small Appliances (Tea/Coffee Makers, Food Processors, Grills and Roasters, Vacuum Cleaners, Other Small Appliances)), and by distribution channel (Multi-Branded Stores, Specialty Stores, Online, Other Distribution Channel). The report offers market size and values in (USD million) during the forecasted years for the above segments.
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Oman Home Appliances Market Research FAQs
What is the current Oman Home Appliances Market size?
The Oman Home Appliances Market is projected to register a CAGR of greater than 6% during the forecast period (2024-2029)
Who are the key players in Oman Home Appliances Market?
Whirlpool Corporation, Hitachi, Panasonic Corporation, LG Electronics and Bosch are the major companies operating in the Oman Home Appliances Market.
What years does this Oman Home Appliances Market cover?
The report covers the Oman Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Oman Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Oman Home Appliances Industry Report
Statistics for the 2024 Oman Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Oman Home Appliances analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
