Market Trends of Oceania Coffee Industry
This section covers the major market trends shaping the Oceania Coffee Market according to our research experts:
Rising Demand For Instant Coffee in The Region
Convenience is the foremost factor driving the instant coffee market, as it is easily prepared compared to fresh coffee. The haste lifestyle of the consumers is aiding the market for convenient food. The distribution of the product is equipped by the majority of the retail channels. The instant coffee market is highly fragmented due to the presence of global players in the market. Companies are competing with other companies through joint ventures, partnerships, and product launches in order to stay in the market. For instance, Nescafé Gold sachets were introduced in June 2019. Instant coffee brands popular in the region includes the Nescafe, Lavazza, Moccona, and Robert Timms.
Australia to Dominate The Regional Market
Australia's coffee culture is also supported by an increase in the number of small specialty cafes and coffee shops. This resulted in a high level of competition, leading to low entry barriers and low industry concentration. Factors, such as the quality of coffee, along with the coffee brand, texture, temperature, milk, and the level of crema in an espresso, are highly important to customers. Australian consumers have shown greater demand for the roasted and grounded coffee compared to instant coffee over the study period. Roasted and grounded coffee captured 63.5% share of the total consumed coffee cups in 2018. Moreover, cafe/restaurants accounted for a higher number of coffee cups consumed compared to that in household premises. However, in the country, global coffee chains have found it difficult to gain a strong market share or influence over the industry. The key reason being the high preference for small boutique coffee houses and cafes over international chains.
