Market Trends of OBGYN EHR Industry
Cloud-based Segment Expected to Hold a Significant Market Share Over the Forecast Period
Cloud-based OBGYN EHR offers easy retrieval and analysis of clinical data of women for research, staff access management, data migration from existing EHR systems, customizable templates, medical calculators, and real-time revenue tracking over the internet, which does not require physical deployment of computing instruments or devices, such as servers and storage units, for gynecology clinics providers on their premises. This is the biggest advantage of cloud-based information systems. The rising adoption of cloud-based OBGYN electronic health records by hospitals is expected to boost the demand for this technology and drive the segment’s revenue over the forecast period.
For instance, in January 2023, eClinicalWorks, an ambulatory cloud EHR provider, reported that Atlanta Women’s Health Group, a provider of OB/GYN care, had incorporated the eClinicalWorks Cloud and the healow suite of patient engagement features to consolidate its health IT ecosystem into one singular platform to better serve patients and scale operations. The intelligent eClinicalWorks OBGYN Cloud enables scalability, improved security, and limitless storage with real-time zonal and regional redundancy and improved data collation and computing. With healow, the practice can streamline patient-provider communication through digital tools, including self-scheduling and online appointment booking, contactless check-in, secure online payments, and customizable post-visit surveys. Hence, the increasing adoption of cloud-based OBGYN electronic health technology is expected to drive the market over the forecast period.
Furthermore, increasing strategic activities, such as the new technological advancements of cloud-based OBGYN EHR solutions by key players, are also expected to increase the accessibility of OBGYN EHMR solutions worldwide, further driving the market studied over the forecast period. For instance, in April 2023, Epic Systems, an OBGYN EHR solutions provider, reported its collaboration with Microsoft to integrate large language model tools and AI into its electronic health record software. These language models help practitioners by providing real-time insights during patient consultations, enhancing diagnostic accuracy, and personalizing treatment plans. Hence, such advancements by key players are expected to increase the adoption of OBGYN EHR technologies and ultimately drive the market studied over the forecast period. Thus, the increasing adoption of OBGYN EHR solutions by hospitals and rising strategic activities increase the accessibility and affordability of OBGYN EHR technologies. Such developments are expected to drive the segment’s revenue over the forecast period.
North America Expected to Hold a Significant Market Share Over the Forecast Period
The North American OBGYN EHR market is driven by factors such as increasing technological advancements in OBGYN electronic health records, advanced healthcare infrastructure, high birth rates in the region, increasing awareness about women's reproductive health, and increasing strategic activities such as acquisitions and new launches of solutions. The increasing awareness about women's health increases the flow of inpatients and outpatients to the gynecology center, which accelerates the adoption of OBGYN electronic health records for the effective management of patients and to increase the efficiency of the gynecology clinic, which is ultimately expected to drive the market studied over the forecast period.
For instance, in December 2022, the US Health and Human Services launched a public education effort to communicate the availability of free and low-cost reproductive health services in the United States, as well as provide information regarding privacy and the right to access these services. The campaign was developed in response to President Biden’s Executive Order 14076 on Protecting Access to Reproductive Healthcare Services.
Similarly, in February 2024, the Sexual Health Week campaign was conducted by the Public Health Agency of Canada to raise awareness and promote resources to improve sexual health. The theme for 2024 was “Sexual Health is for Everyone,” which emphasized that sexual health is an important part of overall health. Hence, the launch of such campaigns in the region increases the demand for OBGYN EHR technologies for the effective management of patients, which is expected to drive the market studied over the forecast period. Furthermore, the increasing technological advancements in OBGYN electronic health records technology are expected to drive the market studied over the forecast period. For instance, in September 2023, Modernizing Medicine, an electronic health records provider, reported the addition of maternal-fetal medicine (MFM) capabilities into its electronic health record (EHR) suite for OBGYNs. ModMed’s MFM incorporation into the OBGYN-EHR suite represents a significant advancement in providing comprehensive care and seamless communication between healthcare professionals. Hence, such advancements are expected to increase the adoption of OBGYN EHR in the region and drive the North American OBGYN EHR market over the forecast period. Hence, the increasing awareness about reproductive health and rising technological advancements in OBGYN electronic health records technologies are expected to increase the adoption of OBGYN EHR in the region and ultimately drive the North American OBGYN EHR market over the forecast period.
