OBGYN EHR Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.75 Billion |
| Market Size (2029) | USD 2.74 Billion |
| CAGR (2024 - 2029) | 9.34 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
OBGYN EHR Market Analysis
The OBGYN EHR Market size is estimated at USD 1.75 billion in 2024, and is expected to reach USD 2.74 billion by 2029, at a CAGR of 9.34% during the forecast period (2024-2029).
The major factors driving the OBGYN electronic health records (EHR) market include the increasing digitalization of healthcare, growing adoption of electronic health records in gynecology practices, high childbirth rates, rising prevalence of gynecology diseases, and increase in strategic activities such as new solution launches and acquisitions. Increasing technological advancements in OBGYN EHR software boost the adoption of these technologies by gynecologists and obstetrician specialists to manage patient records with customizable workflows and increase hospital efficiency, which is ultimately expected to drive the market studied over the forecast period.
For instance, in May 2024, Athenahealth, a specialty EHR solutions provider, reported the launch of the athenaOne platform, an OBGYN electronic health solution that provides robust clinical, medical billing, and patient engagement support. Hence, the launch of such advanced OBGYN EHR software, which offers various applications for efficient management of obstetrics and gynecology clinics, is expected to increase their accessibility and affordability and ultimately drive the market over the forecast period. Furthermore, the increasing hospitalization of women for childbirth is expected to increase the utilization of OBGYN EHR software for effective management of women's health during the hospital stay of pregnant women and increase the efficiency of gynecology and obstetrics departments in hospitals, further driving the market studied over the forecast period.
According to the Canadian Institute for Health Information’s (CIHI) updated data from January 2024, the most common reason for hospitalization in Canada was giving birth in 2022. The most common inpatient surgery was a Caesarean section (C-section) in the same year, with the total C-section rate increasing gradually over the years and reaching 32.5% in 2022. Hence, the increasing inflow of patients to gynecology and obstetrics clinics is expected to increase the utilization of the OBGYN electronic health records for effective management of patients and optimize the clinic's operations, which is expected to ultimately drive the market studied over the forecast period.
Furthermore, the increasing prevalence of gynecological diseases in women increases the inflow of patients to OBGYN clinics, which accelerates the utilization of OBGYN EHR for the effective management of patients. This factor is expected to drive the market studied over the forecast period. For instance, according to the World Health Organization's updated data from March 2023, endometriosis affects roughly 10% (190 million) of reproductive-age women and girls globally. Hence, the significant prevalence of reproductive diseases in women is expected to increase the demand for OBGYN EHR solutions to improve women patients' outcomes, which will ultimately drive the market studied over the forecast period. Thus, increasing technological advancements in OBGYN EHR platforms, high birth rates, and the growing prevalence of gynecological diseases are expected to drive the market studied over the forecast period. However, the high implementation costs of OBGYN EHR, coupled with data privacy concerns, are expected to restrain the market studied over the forecast period.
OBGYN EHR Market Trends
Cloud-based Segment Expected to Hold a Significant Market Share Over the Forecast Period
Cloud-based OBGYN EHR offers easy retrieval and analysis of clinical data of women for research, staff access management, data migration from existing EHR systems, customizable templates, medical calculators, and real-time revenue tracking over the internet, which does not require physical deployment of computing instruments or devices, such as servers and storage units, for gynecology clinics providers on their premises. This is the biggest advantage of cloud-based information systems. The rising adoption of cloud-based OBGYN electronic health records by hospitals is expected to boost the demand for this technology and drive the segment’s revenue over the forecast period.
For instance, in January 2023, eClinicalWorks, an ambulatory cloud EHR provider, reported that Atlanta Women’s Health Group, a provider of OB/GYN care, had incorporated the eClinicalWorks Cloud and the healow suite of patient engagement features to consolidate its health IT ecosystem into one singular platform to better serve patients and scale operations. The intelligent eClinicalWorks OBGYN Cloud enables scalability, improved security, and limitless storage with real-time zonal and regional redundancy and improved data collation and computing. With healow, the practice can streamline patient-provider communication through digital tools, including self-scheduling and online appointment booking, contactless check-in, secure online payments, and customizable post-visit surveys. Hence, the increasing adoption of cloud-based OBGYN electronic health technology is expected to drive the market over the forecast period.
Furthermore, increasing strategic activities, such as the new technological advancements of cloud-based OBGYN EHR solutions by key players, are also expected to increase the accessibility of OBGYN EHMR solutions worldwide, further driving the market studied over the forecast period. For instance, in April 2023, Epic Systems, an OBGYN EHR solutions provider, reported its collaboration with Microsoft to integrate large language model tools and AI into its electronic health record software. These language models help practitioners by providing real-time insights during patient consultations, enhancing diagnostic accuracy, and personalizing treatment plans. Hence, such advancements by key players are expected to increase the adoption of OBGYN EHR technologies and ultimately drive the market studied over the forecast period. Thus, the increasing adoption of OBGYN EHR solutions by hospitals and rising strategic activities increase the accessibility and affordability of OBGYN EHR technologies. Such developments are expected to drive the segment’s revenue over the forecast period.
North America Expected to Hold a Significant Market Share Over the Forecast Period
The North American OBGYN EHR market is driven by factors such as increasing technological advancements in OBGYN electronic health records, advanced healthcare infrastructure, high birth rates in the region, increasing awareness about women's reproductive health, and increasing strategic activities such as acquisitions and new launches of solutions. The increasing awareness about women's health increases the flow of inpatients and outpatients to the gynecology center, which accelerates the adoption of OBGYN electronic health records for the effective management of patients and to increase the efficiency of the gynecology clinic, which is ultimately expected to drive the market studied over the forecast period.
For instance, in December 2022, the US Health and Human Services launched a public education effort to communicate the availability of free and low-cost reproductive health services in the United States, as well as provide information regarding privacy and the right to access these services. The campaign was developed in response to President Biden’s Executive Order 14076 on Protecting Access to Reproductive Healthcare Services.
Similarly, in February 2024, the Sexual Health Week campaign was conducted by the Public Health Agency of Canada to raise awareness and promote resources to improve sexual health. The theme for 2024 was “Sexual Health is for Everyone,” which emphasized that sexual health is an important part of overall health. Hence, the launch of such campaigns in the region increases the demand for OBGYN EHR technologies for the effective management of patients, which is expected to drive the market studied over the forecast period. Furthermore, the increasing technological advancements in OBGYN electronic health records technology are expected to drive the market studied over the forecast period. For instance, in September 2023, Modernizing Medicine, an electronic health records provider, reported the addition of maternal-fetal medicine (MFM) capabilities into its electronic health record (EHR) suite for OBGYNs. ModMed’s MFM incorporation into the OBGYN-EHR suite represents a significant advancement in providing comprehensive care and seamless communication between healthcare professionals. Hence, such advancements are expected to increase the adoption of OBGYN EHR in the region and drive the North American OBGYN EHR market over the forecast period. Hence, the increasing awareness about reproductive health and rising technological advancements in OBGYN electronic health records technologies are expected to increase the adoption of OBGYN EHR in the region and ultimately drive the North American OBGYN EHR market over the forecast period.
OBGYN EHR Industry Overview
The OBGYN EHR market is fragmented due to the presence of many global and regional players. The major players in the market are adopting various strategic activities such as mergers and collaborations and raising funds for the development of new solutions. Some of the key players in the market include Practice Fusion Inc., WRS Health, Greenway Health LLC, CureMD Healthcare, and NXGN Management LLC.
OBGYN EHR Market Leaders
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Practice Fusion, Inc.
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WRS Health
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Greenway Health, LLC
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CureMD Healthcare
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NXGN Management, LLC.
*Disclaimer: Major Players sorted in no particular order
OBGYN EHR Market News
- July 2024: AdvancedMD, a cloud-based healthcare software provider, reported the rollout of more than 30 new features for its 2024 summer product release, with updates to the AdvancedMD practice management, EHR, and patient engagement suite of tools that are used in specialty departments such as OBGYN clinics.
- November 2023: Thoma Bravo, a software investment firm, reported the acquisition of NextGen Healthcare Inc., a cloud-based healthcare technology solution provider, for USD 1.8 billion. NextGen Healthcare’s solutions also include OBGYN EHR to improve women's health outcomes.
OBGYN EHR Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 High Birth Rates and Conditions Associated with Gynecology and Obstetrics
4.2.2 Growing Technological Advancements and High Patient Convenience and Accessibility
4.3 Market Restraints
4.3.1 High Implementation Costs of OBGYN EHR, Coupled with Data Privacy Concerns
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 By Component
5.1.1 Client Server-based EHR
5.1.2 Cloud-based EHR
5.2 By Application
5.2.1 Scheduling
5.2.2 Billing
5.2.3 Clinical Documentation
5.2.4 Workflow Management
5.2.5 Other Applications (Patient Engagement and Reporting Dashboards)
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Italy
5.3.2.5 Spain
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 South Korea
5.3.3.6 Rest of Asia-Pacific
5.3.4 Middle East and Africa
5.3.4.1 GCC
5.3.4.2 South Africa
5.3.4.3 Rest of Middle East and Africa
5.3.5 South America
5.3.5.1 Brazil
5.3.5.2 Argentina
5.3.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Practice Fusion Inc.
6.1.2 WRS Health
6.1.3 Greenway Health LLC
6.1.4 CureMD Healthcare
6.1.5 NXGN Management LLC
6.1.6 Infor-Med Inc.
6.1.7 PrivaPath Diagnostics
6.1.8 EndoSoft LLC
6.1.9 RevenueXL Inc.
6.1.10 Modernizing Medicine
6.1.11 Bizmatics Inc.
6.1.12 DBA DrChrono (EverHealth Solutions Inc.)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
OBGYN EHR Industry Segmentation
As per the scope of the report, OBGYN EHR software is electronic health record software specifically designed for obstetrics and gynecology practices to streamline patient management, record-keeping, and billing processes. This software allows healthcare providers to access patient information easily and efficiently, improving overall patient care and workflow.
The OBGYN electronic medical records (EHR) market is segmented by component, application, and geography. By component, the market is segmented into client server-based EHR and cloud-based EHR. By application, the market is segmented into scheduling, billing, clinical documentation, workflow management, and other applications (patient engagement and reporting dashboards). By geography, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. The market report also covers the estimated market sizes and trends for 17 countries across the major regions globally. The report offers market sizes and forecasts in value (USD) for the above segments.
| By Component | |
| Client Server-based EHR | |
| Cloud-based EHR |
| By Application | |
| Scheduling | |
| Billing | |
| Clinical Documentation | |
| Workflow Management | |
| Other Applications (Patient Engagement and Reporting Dashboards) |
| Geography | ||||||||
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OBGYN EHR Market Research FAQs
How big is the OBGYN EHR Market?
The OBGYN EHR Market size is expected to reach USD 1.75 billion in 2024 and grow at a CAGR of 9.34% to reach USD 2.74 billion by 2029.
What is the current OBGYN EHR Market size?
In 2024, the OBGYN EHR Market size is expected to reach USD 1.75 billion.
Who are the key players in OBGYN EHR Market?
Practice Fusion, Inc., WRS Health, Greenway Health, LLC, CureMD Healthcare and NXGN Management, LLC. are the major companies operating in the OBGYN EHR Market.
Which is the fastest growing region in OBGYN EHR Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in OBGYN EHR Market?
In 2024, the North America accounts for the largest market share in OBGYN EHR Market.
What years does this OBGYN EHR Market cover, and what was the market size in 2023?
In 2023, the OBGYN EHR Market size was estimated at USD 1.59 billion. The report covers the OBGYN EHR Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the OBGYN EHR Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
OBGYN EHR Industry Report
Statistics for the 2024 OBGYN EHR market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. OBGYN EHR analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
OBGYN EHR Market Report Snapshots
