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Oat-Based Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Oat-based Snack Market is segmented by Product Type (Snack bars, Puffs, Cookies, and Crackers & Toasties); by Distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others), and by Geography.

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Oat-Based Snacks Market Size

Oat Based Snacks Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.74 %
Fastest Growing Market North America
Largest Market North America
Market Concentration Low

Major Players

Oat Based Snacks Market Key Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Oat-Based Snacks Market with other markets in Food & Beverage Industry

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Food

Food Ingredients and Food Additives

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Oat-Based Snacks Market Analysis

The global oat-based snacks market is anticipated to reach a CAGR of 4.74% during the forecast period.

  • Oats are healthy butnot very easy to consume as it is. Consumers associate the taste of oats to be blandand they need to be cooked. However, there is considerable consumer awareness about the nutritious properties of oats and hence oat-based snacks can be an easy substitute for porridge owing to the high fiber and antioxidant content.They are a gluten-free whole grain and a great source of important vitamins andminerals too.
  • Oats are extremely nutritious and have been made consumption-friendly in the form of numerous products that promoteweight loss, lower blood sugar levels and reduced risks of heart disease. Thus, the multiple health benefits offered by oats are so far expected to drivethe market of oat-based snacks.
  • Owing to the growing demand, the snack bar product type segment is forecastedto account for the maximumrevenue share in the global oat-based snackmarket in 2018.

Oat-Based Snacks Market Trends

This section covers the major market trends shaping the Oat-Based Snacks Market according to our research experts:

Demand for Functional Claim Carrying Snacks

With an inclination toward plant-based products and a vegan diet, there has also been a demand for nutritious snacks. Some of the prominent consumer demands focus on organic and multigrain, and wholegrain snacks. Oat-based snacks thus evolved the market due to their low production costs and compliance with the demands. For example, starting as homemade oat bars for the family as a mother-daughter tradition, Simply Delicious, Inc. came up as an oat snack bar manufacturing company in 2003 with the business name Bobo's and has since then been achieving heights with their product offerings.

Oat Based Snacks Market Research

The Global Oat Based Snack Market is Dominated by North America

There has been a large segment of health-conscious consumers in the North American region, which is, consecutively generating the demand for healthy foods. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high competition among the major players in North America, the manufacturers are launching healthier snacks to outstand in the market. Reprioritizing the products is the primary strategy to serve the diverse demands and strengthen the consumer base. For instance, PepsiCo, Inc. came up with Quaker, a brand that specializes in oat-based snacks including breakfast meals, snack bars, toasties, mini sandwiches and more. 

Oat Based Snacks Market Trends

Oat-Based Snacks Industry Overview

The oat-based snack market is highly competitive in nature, with the prominent global players and various regional players. The market leaders have a wide distribution network and are also emphasizing on enlarging the product portfolio by keeping in mind the various requirements of the segment. General Mills Inc., Kellogg, Nairn's Oatcakes, PepsiCo, Inc., and Abbott Laboratories are some of the giants associated with the global market. The market also has the presence of various regional players but most of them are privately owned.

Oat-Based Snacks Market Leaders

  1. General Mills Inc.

  2. Kellogg NA Co.

  3. Nairn's Oatcakes

  4. PepsiCo, Inc.

  5. Abbott Laboratories

*Disclaimer: Major Players sorted in no particular order

General Mills Inc., Kellogg NA Co., Nairn's Oatcakes, PepsiCo, Inc., Abbott Laboratories
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Oat-Based Snacks Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Snack bars

      2. 5.1.2 Puffs

      3. 5.1.3 Cookies

      4. 5.1.4 Crackers and Toasties

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets and Supermarkets

      2. 5.2.2 Convenience stores

      3. 5.2.3 Specialist stores

      4. 5.2.4 Online stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 General Mills Inc.

      2. 6.3.2 Kellogg NA Co.

      3. 6.3.3 Nairn's Oatcakes

      4. 6.3.4 PepsiCo, Inc.

      5. 6.3.5 Abbott Laboratories

      6. 6.3.6 Simply Delicious, Inc.

      7. 6.3.7 Britannia Industries Limited

      8. 6.3.8 Honey Monster

      9. 6.3.9 Pamela Products, Inc.

    4. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Oat-Based Snacks Industry Segmentation

The global oat-based snack market is segmented by product type into snack bars, puffs, cookies, and crackers & toasties. Based on the distribution channel, the market can be classified into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. Furthermore, the market is segmented on the basis of geography.

By Product Type
Snack bars
Puffs
Cookies
Crackers and Toasties
By Distribution Channel
Hypermarkets and Supermarkets
Convenience stores
Specialist stores
Online stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Oat-Based Snacks Market Research FAQs

The Oat-Based Snacks Market is projected to register a CAGR of 4.74% during the forecast period (2024-2029)

General Mills Inc., Kellogg NA Co., Nairn's Oatcakes, PepsiCo, Inc. and Abbott Laboratories are the major companies operating in the Oat-Based Snacks Market.

North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Oat-Based Snacks Market.

The report covers the Oat-Based Snacks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Oat-Based Snacks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Oat-Based Snacks Industry Report

Statistics for the 2024 Oat-Based Snacks market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. Oat-Based Snacks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Oat-Based Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)