Nutricosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Nutricosmetics Products & Market Share and it is Segmented by Product Type (Skin Care, Hair Care, and Nail Care), Form (Tablets and Capsules, Powder and Liquid, and Gummies and Soft Chews), Distribution Channel (Supermarkets/Hypermarkets, Drug Stores/Pharmacies, Specialist Stores, Online Retail, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The market size and forecast are provided in terms of value (USD million) for the above segments.

Nutricosmetics Market Size

Nutricosmetics Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 8.05 %
Fastest Growing Market Asia
Largest Market North America
Market Concentration Low

Major Players

Nutricosmetics Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Nutricosmetics Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

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Nutricosmetics Market Analysis

The Nutricosmetics Market is expected to register a CAGR of 8.05% during the forecast period.

The nutricosmetics industry is experiencing a significant transformation driven by the convergence of digital technology and personalized wellness solutions. The rise of e-commerce and omnichannel distribution strategies has revolutionized how consumers access these products, with the Office for National Statistics reporting that online retail sales reached 26.5% in May 2023. This digital transformation has enabled brands to provide personalized virtual consultations and product recommendations through their websites, while simultaneously maintaining strong partnerships with third-party retailers. Social media platforms have become instrumental in educating consumers about the benefits of nutricosmetics, with countries like Australia reporting that 82.7% of their consumers were active on social media platforms in 2022.


The industry is witnessing a notable shift towards science-backed formulations and clinically proven ingredients. According to the American Academy of Dermatology Association, with approximately 50 million Americans affected by acne annually as of 2022, there is an increasing emphasis on developing products that address specific skin concerns through internal supplementation. This has led to sophisticated product innovations, as evidenced by recent launches such as Monteloeder's introduction of a vegan-friendly gummy featuring a unique blend of plant-based ingredients for anti-aging benefits in July 2023, and Siro Europe's launch of collagen-based gummy products in April 2023.


The market is experiencing a significant evolution in product formulation and delivery formats, with a growing focus on clean label products and natural ingredients. Manufacturers are increasingly replacing synthetic ingredients with natural variants, responding to consumer demand for transparent and sustainable solutions. This shift is particularly evident in the rising popularity of plant-based and vegan nutricosmetic options, with companies like JSHealth Vitamins expanding their presence in 2023 with new formulations in the beauty-from-within segment, emphasizing natural and clean ingredients.


The integration of stress management and skin health has emerged as a crucial market dynamic, with Harvard Health Publishing highlighting the direct correlation between chronic stress and various skin conditions. This understanding has led to the development of more holistic nutricosmetic solutions that address both internal well-being and external beauty concerns. Companies are increasingly focusing on formulations that combine traditional beauty-enhancing ingredients with stress-reducing compounds, creating multi-functional products that align with consumers' growing understanding of the mind-skin connection. This trend has prompted manufacturers to invest in research and development of innovative ingredients that can deliver both cosmetic and wellness benefits.

Segment Analysis: Product Type

Skin Care Segment in Global Nutricosmetics Market

The skin care segment dominates the global nutricosmetics market, commanding approximately 58% of the total market share in 2024. This significant market position is driven by increasing consumer awareness regarding skin problems caused by various vitamin deficiencies and the growing emphasis on preventive health management practices. The segment's growth is further bolstered by the rising demand for collagen-based skin supplements, which are known to stimulate the production of fresh collagen and deliver firmer and plumper skin. Manufacturers are actively responding to this demand by introducing innovative products that combine multiple active ingredients like antioxidants, vitamins, phytonutrients, and botanical fruit extracts. The segment is experiencing particularly strong growth due to its alignment with the 'beauty from within' concept, which has gained substantial acceptance among customers, particularly among aging populations in developed economies.

Market Analysis of Nutricosmetics Market: Chart for Product Type

Remaining Segments in Product Type Segmentation

The hair care and nail care segments complete the nutricosmetics market landscape, each serving distinct consumer needs and preferences. The hair care segment has established itself as a significant contributor to the market, driven by increasing demand for hair supplements that improve hair volume, luster, and length, particularly with products focused on preventing hair loss. The nail care segment, while smaller in market share, maintains steady growth through innovative formulations that combine essential nail supplements with vitamins, minerals, and amino acids for stronger and healthier nails. Both segments benefit from the growing trend of holistic beauty approaches and the increasing consumer understanding of the connection between nutritional intake and external appearance.

Segment Analysis: Form

Powder and Liquid Segment in Nutricosmetics Market

The powder and liquid segment dominates the global nutricosmetics market, holding approximately 45% of the market share in 2024. This significant market position is driven by the segment's versatility and consumer preference for easily digestible formats. Liquids and powders have proven to be highly palatable choices amid the increasing preference for ingestible and topical combination products within the nutricosmetic sector. The extended shelf life of powdered formulations particularly appeals to consumers seeking a more natural approach to supplementation, often found in beauty drinks. The segment's success is further bolstered by busy lifestyles, as consumers seeking convenience, flexibility, rapid absorption, and higher bioavailability lean toward powdered and liquid forms of nutricosmetic supplements. Manufacturers are actively responding to this demand by introducing innovative powder and liquid formulations that combine multiple active ingredients for enhanced efficacy.

Gummies and Soft Chews Segment in Nutricosmetics Market

The beauty gummies and soft chews segment is projected to experience the fastest growth in the nutricosmetics market, with an expected growth rate of approximately 9% during the forecast period 2024-2029. This remarkable growth is attributed to the segment's ability to combine the benefits of traditional vitamins and minerals with the gratifying experience of consuming gummy candies. The pleasant taste, vibrant colors, and familiar format resonate with a wide range of consumers from all age groups, effectively eliminating the aversion toward swallowing pills or capsules. Health-conscious consumers seeking both efficacy and a delightful sensory experience have significantly contributed to the rise of gummy formats in the industry. The segment's growth is further supported by innovations in natural flavors and colors, aligning with the growing demand for clean-label products.

Remaining Segments in Form Segmentation

The tablets and capsules segment continues to maintain a strong presence in the nutricosmetics market, offering consumers a convenient and precise dosage format. This traditional form of supplementation appeals to consumers who prioritize convenience and pre-measured portions, eliminating the need for measuring or mixing. The segment's stability and proven track record in delivering active ingredients effectively make it a reliable choice for manufacturers and consumers alike. The format's ability to mask unpleasant tastes and odors while providing accurate dosing continues to make it a preferred choice among certain consumer groups, particularly those who appreciate its no-nonsense approach to supplementation, often seen in beauty pills.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in Nutricosmetics Market

The supermarket/hypermarket segment dominates the global nutricosmetics market, holding approximately 38% market share in 2024. This significant market position is attributed to the convenience of shopping and availability of various brands of personal care products compared to other distribution channels. Supermarkets and hypermarkets typically maintain high footfall rates and have dedicated aisles for nutricosmetic products, making them easily accessible to consumers. The segment's growth is further supported by huge discounts, offers, product bundling, and other consumer-oriented schemes that make shopping at these locations both beneficial and effective. Companies offering nutricosmetics tend to target these distribution channels for product sales to create brand familiarity among customers and increase their sales volumes. The expansion of major supermarket chains globally has also contributed to the segment's dominance, with companies like Tesco increasing their presence across various regions.

Online Retail Segment in Nutricosmetics Market

The online retail segment is projected to experience the fastest growth in the nutricosmetics market, with an expected CAGR of approximately 12% during 2024-2029. This rapid growth is driven by the increasing reliance on e-commerce platforms for making purchases, as consumers can conveniently shop and compare products while remaining in their comfort zone. The segment benefits from various advantages such as free deliveries, easy order cancellation/refund processes, and attractive coupon codes that provide customers with a hassle-free shopping experience. The presence of major e-commerce platforms like Amazon, Walmart, Target, and Carrefour has significantly contributed to the segment's growth. Leading retailers are increasingly partnering with online platforms to launch their own online services, expanding their reach to a broader customer base. The economic benefits of online marketing and advertising have also prompted nutricosmetics brands to utilize e-commerce channels for new product launches and customer base expansion.

Remaining Segments in Distribution Channel

The nutricosmetics market's distribution landscape is further shaped by drug stores/pharmacies, specialist stores, and other distribution channels. Drug stores and pharmacies maintain a strong position due to their image of product safety and efficacy, with pharmacists providing valuable product information to consumers. Specialist stores offer a curated selection of products tailored to nutritional needs, creating a more targeted and informed shopping experience while providing expert advice and demonstrations. Other distribution channels, including grocery stores and warehouse clubs, play a vital role in reaching different consumer segments through various retail formats. These channels collectively contribute to the market's diverse distribution network, ensuring widespread product availability and meeting different consumer preferences and shopping habits.

Nutricosmetics Market Geography Segment Analysis

Nutricosmetics Market in North America

The North American nutricosmetics market demonstrates a robust ecosystem driven by increasing consumer awareness about beauty supplements and their benefits. The region showcases strong market penetration across the United States, Canada, and Mexico, with consumers increasingly adopting ingestible beauty products as part of their daily wellness routines. The market is characterized by innovative product launches, particularly in the gummies and soft chews segment, along with a growing emphasis on natural and organic ingredients. Distribution channels are well-developed across the region, with a significant presence in both traditional retail and e-commerce platforms.

Market Analysis of Nutricosmetics Market: Forecasted Growth Rate by Region

Nutricosmetics Market in United States

The United States dominates the North American nutricosmetics market, commanding approximately 90% of the regional market share. The country's market is driven by strong consumer interest in beauty-from-within products, particularly among millennials and Gen Z demographics. Several consumers prefer specific brands based on natural formulations, which has fueled a surge in demand for safe, natural, and organic products. This trend has led to most companies launching products with nature-inspired components, such as vegan, plant-based, and premium botanical ingredients with multi-functional qualities. The market also benefits from well-established distribution networks and a strong presence of major global players.

Nutricosmetics Market in Mexico

Mexico emerges as the fastest-growing market in North America, with a projected CAGR of approximately 9% during 2024-2029. The market demonstrates significant potential driven by increasing household expenditure and growing consumer awareness about the benefits of nutricosmetics. The country has witnessed a notable shift in consumer preferences towards collagen supplements, which have gained substantial shelf space due to their functionality in anti-aging, hair revitalization, and skin elasticity enhancement. The market also benefits from the increasing settlement of expatriate populations and rising standards of living, particularly in urban areas.

Nutricosmetics Market in Europe

The European nutricosmetics market showcases a mature and sophisticated landscape with a strong presence across major economies, including the United Kingdom, Germany, France, Italy, Spain, and Russia. The region demonstrates advanced consumer understanding of nutricosmetics, supported by robust research and development activities. European consumers show particular interest in science-backed formulations and natural ingredients, driving innovation in product development. The market benefits from strong regulatory frameworks and established distribution networks across both traditional and modern retail channels.

Nutricosmetics Market in United Kingdom

The United Kingdom leads the European nutricosmetics market, holding approximately 24% of the regional market share. The country's market is characterized by high product awareness among consumers and the presence of numerous companies, making the marketplace vibrant and innovative. The UK market benefits from a strong retail infrastructure and increasing consumer preference for premium nutricosmetic products. The market also shows significant growth in online retail channels, with many brands focusing on direct-to-consumer sales strategies.

Nutricosmetics Market in Italy

Italy represents the fastest-growing market in Europe, with an expected CAGR of approximately 8% during 2024-2029. The Italian market shows strong potential driven by increasing consumer focus on anti-aging solutions and beauty-from-within concepts. The country's market benefits from a strong tradition in beauty and wellness, coupled with growing consumer awareness about the benefits of nutricosmetics. Italian consumers have shown particular interest in natural and organic ingredients, driving manufacturers to focus on clean label formulations.

Nutricosmetics Market in Asia-Pacific

The Asia-Pacific nutricosmetics market represents a dynamic and rapidly evolving landscape, encompassing diverse markets including Japan, China, India, and Australia. The region demonstrates strong consumer acceptance of beauty-from-within concepts, particularly in developed markets like Japan and emerging economies like China. The market is characterized by innovative product launches, strong distribution networks, and increasing consumer awareness about the benefits of nutricosmetics. Cultural emphasis on beauty and wellness, particularly in East Asian countries, continues to drive market growth.

Nutricosmetics Market in Japan

Japan stands as the largest market in the Asia-Pacific region, demonstrating strong consumer acceptance and market maturity. The country's market benefits from a deep-rooted beauty culture that emphasizes holistic approaches to skincare and wellness. Japanese consumers often value the integration of traditional remedies with modern science, making nutricosmetics that incorporate ingredients such as collagen and green tea particularly popular. The market shows strong innovation in product development and formulation.

Nutricosmetics Market in China

China emerges as the fastest-growing market in the Asia-Pacific region, driven by increasing consumer awareness and rising disposable incomes. The market shows particular strength in the younger demographic segments, with Gen Z and millennial consumers showing strong interest in multi-functional health claims. The Chinese market benefits from advanced e-commerce infrastructure and growing demand for premium nutricosmetic products. The regulatory environment has also evolved favorably, supporting innovation and commercialization in the sector.

Nutricosmetics Market in Rest of the World

The Rest of the World market, encompassing South America and the Middle East & Africa regions, demonstrates growing potential in the nutricosmetics sector. The Middle East & Africa region leads both in terms of market size and growth rate, driven by increasing adoption of Western beauty trends and rising disposable incomes. South America shows promising development, particularly in countries with strong beauty and wellness cultures. Both regions benefit from growing awareness about the benefits of nutricosmetics and increasing penetration of international brands. The market is characterized by rising demand for halal-certified products in the Middle East and natural ingredient-based formulations in South America.

Nutricosmetics Industry Overview

Top Companies in Nutricosmetics Market

The global nutricosmetics market is characterized by continuous product innovation and strategic expansion initiatives by leading players. Companies are increasingly focusing on developing novel formulations incorporating natural and organic ingredients while investing in research and development to enhance product efficacy. Operational agility is demonstrated through the adoption of omnichannel distribution strategies and digital transformation initiatives to reach a broader consumer base. Strategic moves in the industry include partnerships with beauty and wellness brands, collaborations with research institutions, and investments in sustainable packaging solutions. Market leaders are expanding their geographical presence through both organic growth and strategic acquisitions, particularly in emerging markets where awareness of beauty supplements is rising. The industry also witnesses a strong emphasis on personalized nutrition solutions and clean label products to meet evolving consumer preferences.

Fragmented Market with Strong Regional Players

The nutricosmetics market exhibits a fragmented competitive structure with a mix of global conglomerates and specialized regional players. Major multinational companies like Amway Corporation, Shiseido Company Limited, and Herbalife Nutrition maintain significant market presence through their established distribution networks and brand recognition. The market also features numerous regional specialists who leverage their understanding of local consumer preferences and regulatory environments to maintain competitive positions in specific geographical areas. The industry is witnessing increased consolidation through mergers and acquisitions, as larger companies seek to expand their product portfolios and geographical reach.


The competitive landscape is further shaped by the presence of pharmaceutical companies, traditional beauty brands, and wellness-focused enterprises entering the nutricosmetics space. Market consolidation is driven by the need to achieve economies of scale, access new technologies, and strengthen research and development capabilities. Cross-border acquisitions are becoming more prevalent as companies seek to establish a presence in high-growth markets and acquire complementary product lines. The industry also sees strategic partnerships between ingredient suppliers and manufacturers to ensure product innovation and quality control.

Innovation and Sustainability Drive Future Success

Success in the cosmeceuticals market increasingly depends on companies' ability to innovate while maintaining sustainable practices. Incumbent players can strengthen their market position by investing in clinical research to validate product claims, developing proprietary ingredient formulations, and building strong relationships with healthcare professionals and beauty experts. Companies must also focus on sustainable sourcing practices, eco-friendly packaging solutions, and transparent supply chain management to meet growing consumer demands for responsible business practices. The ability to leverage digital technologies for personalized product recommendations and direct-to-consumer engagement will be crucial for maintaining a competitive advantage.


For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products targeting specific beauty and wellness concerns. Companies must navigate complex regulatory environments across different regions while maintaining compliance with varying standards for beauty supplements. The threat of substitution from traditional cosmetics and dietary supplements necessitates clear communication of product benefits and scientific backing. Future market success will also depend on building strong distribution partnerships, investing in consumer education, and developing innovative delivery formats that enhance product efficacy and consumer convenience.

Nutricosmetics Market Leaders

  1. Shiseido Company Limited

  2. Amway Corporation

  3. Sappe Public Company Limited

  4. Suntory Holdings Ltd

  5. Kirin Holdings Company Limited

*Disclaimer: Major Players sorted in no particular order

Nutricosmetics Market Concentration
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Nutricosmetics Market News

  • July 2023: Cantabria Labs introduced the Totybrand to the North American market, featuring the Solaria Infusion Antioxidant Booster. This daily supplement boasts a potent blend of antioxidants, combining PLE FernBoostTechnology with Camu-Camu, a natural superfruit rich in Vitamin C.
  • August 2021: Herbalife Nutrition launched "Herbalife SKIN LycoGlow," a multi-ingredient beauty supplement crafted around the Lycored Nutrient Complex. This complex, derived from tomato extract supplied by the Israeli firm Lycored, is abundant in lycopene and other beneficial carotenoids found in tomatoes.
  • April 2022: Nykaa made a significant move into the nutricosmetics industry by acquiring a 60% stake in Nudge Wellness. Nykaa, an Indian e-commerce company specializing in beauty, wellness, and fashion products, expanded its portfolio to include nutricosmetics with this strategic investment.

Nutricosmetics Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Popularity of Dietary Supplements Especially Among Young Adults

      2. 4.1.2 Rise of the Wellness and Beauty Industry

    2. 4.2 Market Restraints

      1. 4.2.1 Stringent Government Regulations and Product Guidelines

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Skin Care

      2. 5.1.2 Hair Care

      3. 5.1.3 Nail Care

    2. 5.2 Form

      1. 5.2.1 Tablets and Capsules

      2. 5.2.2 Powder and Liquid

      3. 5.2.3 Gummies and Soft Chews

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Drug Stores/Pharmacies

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retail

      5. 5.3.5 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 Spain

        4. 5.4.2.4 France

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. 5.4.4.1 South America

        2. 5.4.4.2 Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Amway Corporation

      2. 6.3.2 GRUPO CANTABRIA LABS

      3. 6.3.3 Herbalife Nutrition Ltd.

      4. 6.3.4 GNC Holdings Inc.

      5. 6.3.5 Suntory Holdings Limited

      6. 6.3.6 KORA ORGANICS

      7. 6.3.7 Wow Skin Science

      8. 6.3.8 Kirin Holdings Company Limited

      9. 6.3.9 Shiseido Company Limited

      10. 6.3.10 Haleon Plc

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Nutricosmetics Industry Segmentation

Nutricosmetics are products and ingredients that act as dietary supplements and functional food to provide natural beauty care for skin, nails, and hair. They work from the inside to promote beauty from within. 

The nutricosmetics market is segmented by product type, form, distribution channel, and geography. Based on product type, the market is segmented into skincare, hair care, and nail care. Based on the form, the market is segmented into tablets and capsules, powder and liquid, and gummies and soft chews. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, drug stores/pharmacies, specialist stores, online retail, and other distribution channels. The report offers an analysis of the major economies worldwide, namely, North America, Europe, Asia-Pacific, and the Rest of the World. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Skin Care
Hair Care
Nail Care
Form
Tablets and Capsules
Powder and Liquid
Gummies and Soft Chews
Distribution Channel
Supermarkets/Hypermarkets
Drug Stores/Pharmacies
Specialist Stores
Online Retail
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
Rest of the World
South America
Middle-East and Africa
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Nutricosmetics Market Research FAQs

The Nutricosmetics Market is projected to register a CAGR of 8.05% during the forecast period (2025-2030)

Shiseido Company Limited, Amway Corporation, Sappe Public Company Limited, Suntory Holdings Ltd and Kirin Holdings Company Limited are the major companies operating in the Nutricosmetics Market.

Asia is estimated to grow at the highest CAGR over the forecast period (2025-2030).

In 2025, the North America accounts for the largest market share in Nutricosmetics Market.

The report covers the Nutricosmetics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Nutricosmetics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Nutricosmetics Market Research

Mordor Intelligence provides a comprehensive analysis of the nutricosmetics market. We leverage our extensive expertise in beauty supplements and cosmeceuticals research to deliver valuable insights. Our detailed investigation covers the expanding landscape of edible beauty and ingestible beauty. We focus particularly on key segments such as collagen supplements, hair supplements, and skin supplements. The report, available as an easy-to-download PDF, offers an in-depth analysis of beauty nutrition trends, beauty drinks, and the evolving cosmeceuticals industry.

Our research encompasses the complete spectrum of nutricosmetics products. This includes beauty gummies, beauty vitamins, nail supplements, and beauty pills. Stakeholders gain valuable insights into skin nutrition developments, beauty powder supplements, and emerging oral cosmetics innovations. The report examines inner beauty supplements trends and the growing market for beauty nutraceuticals. It provides actionable intelligence for manufacturers, retailers, and investors in the beauty drinks industry. Our analysis includes a detailed examination of skin health supplements and various other segments within the nutricosmetics industry, offering comprehensive market sizing and growth projections.

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Nutricosmetics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)