North Macedonia E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The North Macedonia E-commerce Market is Segmented by B2C e-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B e-commerce.

North Macedonia E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North Macedonia E-commerce Market Size

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North Macedonia E Commerce Market Size
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 16.00 %
Market Concentration Low

Major Players

North Macedonia E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of North Macedonia E-commerce Market with other markets in Technology, Media and Telecom Industry

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Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

North Macedonia E-commerce Market Analysis

The North Macedonia E-commerce Market is expected to register a CAGR of 16% during the forecast period.

  • In North Macedonia, many domestic buyers lack digital literacy and buy inexpensive knockoffs online, assuming they are authentic. The Customs Administration of North Macedonia is aware of the risk of infringement of intellectual property rights (IPR) in eCommerce. The Customs Administration inspects packages from foreign online retailers and holds IPR infringing goods.
  • Additionally, North Macedonia does not have complete access to cutting-edge payment technologies, particularly for mobile commerce. Several major e-commerce platforms, including Amazon and e-Bay, have barred or restricted purchases originating in North Macedonia. PayPal can only be used to send money in North Macedonia.
  • North Macedonia is no exception to e-rapid commerce's growth, which the COVID-19 pandemic has accelerated. According to the Association for E-Annual commerce's Report for North Macedonia for 2020, the value of online transactions increased by 56% in 2020 compared to 2017. According to the same report, the number of internet selling points (or "e-selling points") in North Macedonia expanded to 1,342 in September 2020, up from only 342 in 2018.
  • Moreover, the expanding importance of the e-commerce market has prompted several initiatives by various authorities and organizations, such as the recently launched platform "Ecommerce4all," which is co-funded by the United States Agency for International Development ("USAID"). This platform featured, among other things, the creation of a free instructional web platform that compiles all of the material needed to start and run an e-business.
  • Additionally, the e-commerce association of North Macedonia said that, with the help of the German development agency Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH, it would build a regional portal for e-commerce information in the Central European Free Trade Agreement (CEFTA) countries (GIZ). The regional platform will be a rollout of an e-commerce platform launched in 2020 for the North Macedonian market to other CEFTA nations.
  • The Covid-19 pandemic has accelerated the country's studied market growth. According to a survey carried out by the Macedonian E-commerce Association in its Ecommerce Analysis Report, 37% of shoppers have increased their online purchases since the start of the pandemic. Further, around 20% of the respondents have started using e-government services for the first time. The country is characterized by increasing interest in online channels of shopping.

North Macedonia E-commerce Industry Overview

In North Macedonia, AliExpress and other foreign websites accounted for around 80% of all online purchases in 2020, according to the International Trade Administration. The majority of orders were for consumer goods like clothing and sports equipment. However, eBay is utilized for specific requirements on a much lesser scale. Orthodox Christmas, Orthodox Easter, and Ramadan are the three major consumer shopping holidays in North Macedonia.

  • May 2021 - Payten, part of the software company Asseco, has acquired North Macedonia's leading e-commerce platform Grouper. Payten has acquired a 100% stake in Grouper as part of a strategy to expand the company's portfolio with trading solutions. With Grouper in its ranks, the company enriches its offer for all retailers and promotes Payten e-commerce solutions.

North Macedonia E-commerce Market Leaders

  1. Setec

  2. Anhoch

  3. Neptun

  4. Ali Express

  5. Grouper

  6. *Disclaimer: Major Players sorted in no particular order
Setec, Anhoch, Neptun, Ali Express, Grouper
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North Macedonia E-commerce Market News

  • April 2022 - H&M keeps expanding into new markets. Its first shop in Cambodia is now a franchise, and it expects to begin trading and selling online in Ecuador, Kosovo, and North Macedonia later this year, as well as selling through franchisees in Costa Rica and Guatemala. It will open its first store in Albania in 2023.

North Macedonia E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key market trends and share of E-Commerce of Total Retail sector
  • 4.4 Impact of COVID-19 on the E-Commerce sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Mobile e-commerce to be the fastest-growing retailing channel due to proliferation of mobile apps and convenience
    • 5.1.2 Retailers develop mobile-friendly strategies to attract young and tech-savvy consumers
  • 5.2 Market Challenges
    • 5.2.1 North Macedonia lacks full access to innovative payment systems
  • 5.3 Analysis of key demographic trends and patterns related to the E-Commerce industry in North Macedonia (Coverage to include Population, Internet Penetration, E-CommercePenetration, Age & Income etc.)
  • 5.4 Analysis of the key modes of transaction in the E-Commerce industry in North Macedonia (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
  • 5.5 Analysis of cross-border E-Commerce industry in North Macedonia (Current market value of cross-border & key trends)
  • 5.6 Current positioning of North Macedonia in the E-Commerce Industry in the Region

6. MARKET SEGMENTATION

  • 6.1 By B2C E-Commerce
    • 6.1.1 Market size (GMV) for the period of 2017-2027
    • 6.1.2 Market Segmentation - By Application
    • 6.1.2.1 Beauty & Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion & Apparel
    • 6.1.2.4 Food & Beverage
    • 6.1.2.5 Furniture & Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-Commerce
    • 6.2.1 Market size for the period of 2017-2027

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Setec.mk
    • 7.1.2 Anhoch.mk
    • 7.1.3 Neptun.mk
    • 7.1.4 AliExpress (Alibaba Group)
    • 7.1.5 Grouper.mk
    • 7.1.6 Pazar3.mk
    • 7.1.7 Kupujem Prodajem
    • 7.1.8 eBay Inc.
    • 7.1.9 Amazon.com, Inc.
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

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North Macedonia E-commerce Industry Segmentation

Conducting an e-commerce business means fostering relationships and selling information, services, and goods over computer communication networks. E-commerce usually refers to trading goods and services over the internet, which means broader economic activity. E-commerce consists of B2B and B2C and internal organizational transactions that support these activities.

The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period in North Macedonia. The study further analyzes the overall impact of Covid-19 on the ecosystem. The scope of the report encompasses market sizing and forecast for segmentation by B2B and B2C, in which the B2C channel is further segmented by application.

By B2C E-Commerce Market size (GMV) for the period of 2017-2027
Market Segmentation - By Application Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B E-Commerce Market size for the period of 2017-2027
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North Macedonia E-commerce Market Research FAQs

What is the current North Macedonia E-commerce Market size?

The North Macedonia E-commerce Market is projected to register a CAGR of 16% during the forecast period (2025-2030)

Who are the key players in North Macedonia E-commerce Market?

Setec, Anhoch, Neptun, Ali Express and Grouper are the major companies operating in the North Macedonia E-commerce Market.

What years does this North Macedonia E-commerce Market cover?

The report covers the North Macedonia E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North Macedonia E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North Macedonia E-commerce Industry Report

Statistics for the 2025 North Macedonia E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North Macedonia E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

North Macedonia E-commerce Market Report Snapshots