North America Poultry Feed Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 56.39 Billion |
| Market Size (2029) | USD 70.04 Billion |
| CAGR (2024 - 2029) | 4.43 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
North America Poultry Feed Market Analysis
The North America Poultry Feed Market size is estimated at USD 56.39 billion in 2024, and is expected to reach USD 70.04 billion by 2029, at a CAGR of 4.43% during the forecast period (2024-2029).
- The North American poultry feed market is experiencing robust growth, driven by surging demand for poultry meat products. This expansion is further supported by a growing appetite for organic feed and an increase in poultry production. Poultry, recognized as a cost-effective protein source, is consistently witnessing demand for its products, particularly eggs and meat. In 2022, sales in the poultry sector in the United States (U.S.) reached USD 76.9 billion, a significant 67 percent increase from the previous year. Data from the United States Department of Agriculture highlights this growth: broiler sales jumped by 60 percent, turkey sales increased by 21 percent, and egg sales saw a remarkable 122 percent surge, all bolstering poultry feed consumption.
- United States, Canada, and Mexico have reported heightened poultry meat consumption in recent years. According to the Canadian Cattle Association, per capita poultry meat consumption in Canada rose from 34.3 kg in 2020 to 35.2 kg in 2022. This escalating demand for poultry meat and eggs has directly spurred an uptick in poultry feed consumption. In response to this burgeoning demand, producers are turning to scientific feeding practices to enhance yields. However, they grapple with challenges like rising costs of feed raw materials and stringent regulatory conditions.
- Industry giants such as Alltech Inc., Cargill Inc., Archer Daniels Midland, Nutreco NV, and Land O’ Lakes Inc. dominate the poultry feed market. These leading players employ strategies like product launches, partnerships, collaborations, mergers, and acquisitions to cement and uphold their market leadership.
North America Poultry Feed Market Trends
Rising Demand for Poultry Meat Consumption
- According to the United States Department of Agriculture statistics, Mexico's poultry production was 3.89 million metric tons in 2023 and it is projected to reach 4.0 million metric tons in 2024, marking a three percent increase from 2023. This growth is attributed to eased grain and input costs, robust domestic demand, and the ongoing expansion of poultry farms. Despite prevailing high interest rates, the poultry sector is witnessing continued capital investment and expansion, driven by quicker returns on investment compared to the cattle and swine sectors. The Veracruz state of Mexico leads the chicken meat production, followed by Jalisco, Aguascalientes, Queretaro, and Chiapas. Collectively, these five states account for over 50 percent of Mexico’s poultry production and exhibit strong potential for poultry feed demand.
- In Canada, 2023 witnessed a rebound in poultry production and sales, driven by heightened demand and elevated product prices, as the industry recovered from the 2022 avian influenza outbreak. According to Statistics Canada, poultry sales surged by 7.7% year-over-year, hitting USD 4.5 billion in 2023. Concurrently, poultry farmers produced a collective 1.6 million metric tons of poultry meat. Notably, over 60% of Canada's chicken production hailed from Ontario and Quebec, underscoring these provinces as the nation's top consumers of poultry feed.
- Similarly, the rise of supermarkets and shopping malls has bolstered the retailing of chilled and frozen poultry products. As incomes rise and the working population expands, there's a growing demand for convenient, high-quality chicken products. Heightened health awareness among consumers is driving them to invest more in healthy meat products, further fueling market growth.
United States Dominates the Market
- Poultry stands out as the top choice of meat for Americans, highlighting its crucial importance to the U.S. economy. As demand for poultry and its products surges in the U.S., efforts to enhance yields have intensified, leading to the adoption of scientific feeding practices. Furthermore, both the poultry and egg industries are heavily dependent on feed grains. As a result, the region's market is primarily driven by rising poultry production, growing concerns over animal health, and the increasing industrialization of livestock.
- According to the United States Department of Agriculture, the U.S. poultry industry leads globally, producing 20% of the world's poultry meat and making notable contributions to egg production. American consumption of poultry, encompassing broilers, various chicken types, and turkey, surpasses that of beef and pork. USDA data indicates Iowa as the top state for chicken production, trailed by Ohio, Indiana, Pennsylvania, and Georgia. Iowa, often referred to as the "chicken state," proudly hosts a poultry population of 54 million heads.
- The U.S. exports nearly 15% of its poultry meat production. In 2023, exports totaled 3.7 billion metric tons, valued at USD 4.9 billion, emphasizing the chicken industry's reliance on a robust and growing overseas market. U.S. chicken products are shipped to 150 countries worldwide, with Asian markets like China, Hong Kong, and Vietnam taking the lead, particularly for U.S. chicken feet or "paws," considered a delicacy. North American destinations for U.S. chicken exports include Mexico, Canada, Cuba, and Guatemala.
North America Poultry Feed Industry Overview
The North America poultry feed market is moderately consolidated, with the presence of various participants across several regions. The leading companies in the market include Cargill Inc., Alltech Inc,Archer Daniels Midland, Nutreco NV, and Land O’ Lakes Inc., The players are investing in new products and improvisation of products, partnerships, expansions, and acquisitions for business expansions.
North America Poultry Feed Market Leaders
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Nutreco NV
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Land O’ Lakes Inc.
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Alltech Inc
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Cargill Inc.
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Archer Daniels Midland
*Disclaimer: Major Players sorted in no particular order
North America Poultry Feed Market News
- October 2024: The Government of Canada has announced a USD 3.6 million investment to the Canadian Poultry Research Council (CPRC) via the AgriScience Program – Clusters Component, part of the Sustainable Canadian Agricultural Partnership. This funding empowers the CPRC to collaborate on research initiatives aimed at ensuring poultry welfare throughout the production chain including poultry feeds. The research also focuses on meeting consumer demands for healthy and safe poultry products and mitigating the environmental impacts of poultry farms.
- September 2024: Land O’Lakes Inc. and MFA Inc. have unveiled a strategic alliance, pooling their expertise and resources in technology, data, and innovative solutions which will contribute to all business segments of Land O’Lakes Inc. including poultry feed. This collaboration seeks to bolster the federated cooperative system, leveraging the combined strengths of these two prominent cooperative entities for mutual growth.
- February 2024: Pilgrim's Pride, a leading broiler chicken producer in Mexico, has unveiled plans to invest in 16 production complexes, a hatchery, a feed mill, and a distribution center. This initiative aims to reduce operational costs by sourcing from locally produced birds.
North America Poultry Feed Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Raising Demand for Poultry Products
4.2.2 Increasing Poultry Production
4.2.3 Increasing Demand for Organic Feed
4.3 Market Restraints
4.3.1 Rising Cost of Feed Raw Materials
4.3.2 Challenging Regulatory Conditions
4.4 Porters Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Layer
5.1.2 Broiler
5.1.3 Turkey
5.1.4 Others
5.2 Ingredient
5.2.1 Cereal
5.2.2 Oilseed Meal
5.2.3 Molasses
5.2.4 Fish Oil and Fish Meal
5.2.5 Supplements
5.2.5.1 Vitamins
5.2.5.2 Amino Acids
5.2.5.3 Enzymes
5.2.5.4 Antibiotics
5.2.5.5 Antioxidants
5.2.5.6 Acidifiers
5.2.5.7 Prebiotics and Probiotics
5.2.5.8 Other Supplements
5.2.6 Other Ingredients
5.3 Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Cargill Inc.
6.3.2 Alltech Inc.
6.3.3 Archer Daniels Midland
6.3.4 Land O’ Lakes Inc.
6.3.5 Nutreco NV
6.3.6 Invivo
6.3.7 Charoen Pokphand Foods
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
North America Poultry Feed Industry Segmentation
The commercially manufactured food for farm poultry, including chickens, ducks, geese, and other domestic birds, is referred to as poultry feed. Healthy poultry requires an appropriate amount of protein and carbohydrates, the necessary vitamins, dietary minerals, and an adequate supply of water supplied through the feed. Feed compounders manufacture them as meal types, pellets, or crumbles. The North America Poultry Feed Market is Segmented by Animal Type (Layer, Broiler, Turkey, and Others), by Ingredients (Cereal, Oilseed Meal, Oil, Molasses, And Other Ingredients), by Supplement (Vitamins, Amino Acids, Antibiotics, Enzymes, Anti-Oxidants, Acidifiers, Probiotics and Prebiotics, and Other Supplements), by Geography(United States, Mexico, and Canada, and Rest of North America). The report offers the market sizing and forecasts in value (USD) and Volume (metric tons) for all the above segments.
| Type | |
| Layer | |
| Broiler | |
| Turkey | |
| Others |
| Ingredient | ||||||||||
| Cereal | ||||||||||
| Oilseed Meal | ||||||||||
| Molasses | ||||||||||
| Fish Oil and Fish Meal | ||||||||||
| ||||||||||
| Other Ingredients |
| Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
North America Poultry Feed Market Research FAQs
How big is the North America Poultry Feed Market?
The North America Poultry Feed Market size is expected to reach USD 56.39 billion in 2024 and grow at a CAGR of 4.43% to reach USD 70.04 billion by 2029.
What is the current North America Poultry Feed Market size?
In 2024, the North America Poultry Feed Market size is expected to reach USD 56.39 billion.
Who are the key players in North America Poultry Feed Market?
Nutreco NV, Land O’ Lakes Inc., Alltech Inc, Cargill Inc. and Archer Daniels Midland are the major companies operating in the North America Poultry Feed Market.
What years does this North America Poultry Feed Market cover, and what was the market size in 2023?
In 2023, the North America Poultry Feed Market size was estimated at USD 53.89 billion. The report covers the North America Poultry Feed Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Poultry Feed Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
North America Chicken Feed Industry Report
Statistics for the 2024 North America Chicken Feed market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Chicken Feed analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
North America Chicken Feed Market Report Snapshots
