Market Trends of North America Video Surveillance Systems Industry
This section covers the major market trends shaping the North America Video Surveillance Systems Market according to our research experts:
Hardware Segment to Hold a Major Market Share
- The hardware dominates the component section and is further segmented into camera and storage. There are three types of cameras available; Analog, IP cameras, and hybrid systems.
- Analog cameras are widely used in CCTV (Closed Circuit Television) systems. They send video over cable to VCRs (Video Cassette Recorders) or DVRs (Digital Video Recorders). On the other hand, IP cameras are digital cameras that can send signals over the cable stored in the network.
- For instance, in July 2021, March Networks, a Canada-based video surveillance company, introduced its new VA Series IP Cameras, a comprehensive line of 2MP and 4MP cameras featuring advanced encoding technology and built-in video analytics.
- 4K IP video cameras provide 27 times the resolution of conventional analog cameras, nine times that of standard HD camera (1,280 720), and four times that of Full HD camera (1,920 1,080). These higher resolution cameras assure that minor and finer details of images remain clear even when magnifying part of a still image. In addition, 4K enabled video cameras to provide a more detailed and focused image that allows for better detail retrieval.
- Manufacturers have also adopted various hardware technologies to improve and enhance the low-light performance of video cameras. Some cameras also feature internal heating for deployment in extremely cold environments, while others feature motion sensors to capture a target within its field of view.
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United States Market to Grow Significantly
- The US is one of the most surveilled countries in the world, with CCTV cameras installed in most public and private places. However, the retail and commercial end-user markets are estimated to have the largest number of cameras installed in the country.
- Most retail stores in the region have video surveillance systems, which they use to monitor the property or investigate an incident using video footage post-event. Additionally, video content analysis software is used, which aggregates video data over time to provide business intelligence that helps operations and security staff understand trends, make decisions, and develop strategies and contingency plans. For instance, the leading US retailer Walmart affirmed that it utilizes image recognition cameras at the registration to identify theft.
- In March 2021, the Department of Homeland Security Science and Technology Directorate Silicon Valley Innovation Program announced USD 196,880 in Phase 1 funding to Deep North, a California-based start-up, to utilize video analytics in airport screening processes to considerably minimize exposure and contact between passengers and transportation security officers.
- Further, in February 2021, programmable chip designer Xilinx launched a new software platform, Smart World, for faster AI-based video analytics. The latest offering utilizes the Xilinx Video Machine-learning Streaming Server (VMSS), enabling use cases like facial recognition, virtual fencing, crowd statistics, traffic monitoring, and object detection.
- However, per the American Civil Liberties Union (ACLU) of Utah, privacy issues are rising as more cameras capture clearer details of people's daily lives. Additionally, the increasing usage of facial recognition technology in the country to identify individuals without their knowledge or consent raises privacy concerns, especially since biometrics are unique to an individual.
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