Market Share of North America Vehicle Rental Industry
With several growth strategies vehicle rental companies are likely to cater to the increasing demand, and further ensure competitive effectiveness, these players are designing strategies like developing innovative products, mergers, acquisitions, etc. with a focus on expanding their customer base. For instance,
- In September 2020, Enterprise Holdings' Canadian subsidiary announced the acquisition of Discount Car and Truck Rentals, a Canadian car and truck rental company serving customers across Canada. The acquisition expanded the company's ability to fulfill the unique mobility requirements of Canadian customers and provide more efficient service.
The United States vehicle rental market is majorly dominated by Avis Budget Group, Enterprise Rent-A-Car, and Hertz Global Holdings Inc. and among others. The market leaders tried to maintain their strong presence by acquiring other well-known brands such as Dollar, Thrifty, National, and Alamo. Car rental companies in the United States also adopted car-sharing models, which acted as a new product offering and source of competition from entrants as well. Enterprise and Hertz had the first-move advantage with their CarShare and OnDemand services in the country.
North America Vehicle Rental Market Leaders
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SIXT SE
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Hertz Corporation
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Enterprise Holdings Inc.
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Avis Budget Group, Inc
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Europcar Mobility Group
*Disclaimer: Major Players sorted in no particular order
