North America Tomato Seed Market Size
| Icons | Lable | Value |
|---|---|---|
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Study Period | 2017 - 2030 |
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Market Size (2024) | USD 151.6 Million |
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Market Size (2030) | USD 235.3 Million |
|
Largest Share by Breeding Technology | Hybrids |
|
|
CAGR (2024 - 2030) | 7.61 % |
|
Largest Share by Country | United States |
|
|
Market Concentration | High |
Major Players |
||
|
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|
*Disclaimer: Major Players sorted in alphabetical order. |
North America Tomato Seed Market Analysis
The North America Tomato Seed Market size is estimated at 151.6 million USD in 2024, and is expected to reach 235.3 million USD by 2030, growing at a CAGR of 7.61% during the forecast period (2024-2030).
151.6 Million
Market Size in 2024 (USD)
235.3 Million
Market Size in 2030 (USD)
4.51 %
CAGR (2017-2023)
7.61 %
CAGR (2024-2030)
Largest Market by Breeding Technology
83.65 %
value share, Hybrids, 2023
The major companies are developing new hybrids, and the adoption of hybrids is high due to traits like disease resistance, increased shelf life, high yield, and wider adaptability.
Largest Market by Country
57.45 %
value share, United States, 2023
The United States has a high adoption rate of hybrid seeds, is the 10th largest exporter of tomatoes to other countries, and has new technology innovations available.
Fastest-growing Market by Breeding Technology
7.63 %
Projected CAGR, Hybrids, 2024-2030
These seeds are used by growers as they are cost-effective and demand from the local markets, and for fresh market utilization as tomatoes produced have good taste and color.
Fastest-growing Market by Country
8.33 %
Projected CAGR, United States, 2024-2030
The demand for tomato seeds increased because of the increase in the consumption of tomatoes, demand by processing industries, and the increase in protected cultivation.
Leading Market Player
31.14 %
market share, Bayer AG, 2022
It primarily focuses on product innovation and expanding its regional facilities. It has opened a new distribution center in the US to provide access to tomato varieties.
Hybrids accounted for more share and acreage due to the characteristics such as disease resistance, higher shelf life and wider adaptability
- Tomato is one of the most important vegetable crops under the solanaceous group, which can be grown both under open field conditions and in greenhouses. North America held the second-largest tomato seed market, valued at USD 132 million in 2022. The United States and Mexico are the largest tomato-producing countries in the region.
- In North America, hybrid tomatoes accounted for a market value of USD 110.4 million, and open-pollinated varieties and hybrid derivatives with a market value of USD 21.6 million in 2022. Hybrids accounted for more share and acreage due to characteristics such as disease resistance, increased shelf life, wider adaptability, high yield, strong stem, crack resistance, and high vigor, which fetch more prices for the growers. The United States is the largest consumer in the region. The tomato hybrid seed consumption in the country increased by 26.3% between 2017-2022.
- Open-pollinated tomato seed varieties are projected to record a CAGR of 7.4% during the forecast period as these seeds are used by growers as they are cost-effective and have higher demand from the local markets, and for fresh market utilization, as tomatoes produced have good taste and color. Except for Canada, North American countries are growing at a higher rate in terms of open-pollinated varieties and hybrid derivatives usage in tomato production because of Canada's climatic and environmental conditions. They had to use more inputs and required high maintenance to cultivate using OPV seeds.
- However, the increased protected cultivation practices in the region, the increase in the processing industry usage of tomatoes, and the increased organic farming acreage are major drivers for both hybrids and OPVs in the region.
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The United States dominates the market with the increase in demand for commercial hybrids
- Tomato is the most important vegetable crop, grown extensively in tropical and subtropical climates. It is the most widely grown and consumed vegetable in the region. The tomato seed market in the region grew by 9.6% during the historic period. However, the growth of the market has declined since 2021 compared to 2019, owing to the reduction in the adoption of vegetable cultivation.
- The United States is the major country in the region concerning the tomato seed market, which accounted for USD 75.5 million in 2022. The high usage of hybrid seeds and the adoption of new technological innovations, such as greenhouses and artificial intelligence, are driving the market. For instance, in 2021, Bowery Farming in the United States received a grant of USD 300 million, and it announced the use of the funds to accelerate the expansion of indoor farms and introduce vegetables, including hydroponic tomatoes, to the US market.
- In Mexico, tomatoes accounted for 44.6% of the total crops grown under protected cultivation in 2022. The demand for hybrid seeds for protected cultivation is anticipated to increase during the forecast period.
- Tomatoes held a 5.4% share of the Canadian vegetable seeds market in 2022. Canada is one of the fastest-growing countries in the North American tomato seed market, with a CAGR of 8% during the forecast period. New technologies developed by Canadian agriculture universities, the use of hybrid seeds, and exports to major countries such as the United States, Japan, and China are expected to drive growth.
- Therefore, the adoption of new technologies for tomato cultivation, the need for high-yielding tomato hybrids, and the rising demand for tomatoes in processing industries are expected to drive the market at a CAGR of 7.6% during the forecast period.
North America Tomato Seed Market Trends
The increasing adoption of protected cultivation and rising imports of tomatoes are limiting the expansion of open field cultivation
- North America is a significant producer of tomatoes. The area cultivated under tomatoes was recorded at 227.1 thousand hectares in 2022, which decreased by 4.9% between 2017 and 2022. This decrease in acreage is associated with growing tomatoes in protected cultivation, which allows for more controlled and efficient production. This has resulted in a decreased use of open field land for tomato cultivation in the region. However, In 2022, tomatoes held a 5.0% share of the region's crop area for vegetables. This is because tomatoes are one of the most widely consumed vegetables in the region, and their production is economically valuable for many farmers in the region.
- The United States is the largest tomato producer in North America. However, the cultivation area in the country decreased by 10.6% between 2017 and 2022 because increasing imports of tomatoes impacted the demand for domestically grown tomatoes, and advances in agricultural technology and practices allowed farmers to achieve higher yields with fewer acres in the country. Furthermore, Mexico is a major producer of tomatoes in the region. It accounted for 40.3% with 91.5 thousand hectares in 2022. The cultivable land decreased by 1.6% between 2017 and 2022 due to a shift toward protected cultivation.
- In Canada, the area under tomato cultivation accounted for only 2.8% of the area under North American tomato cultivationis. This is due to the soils and the climatic conditions for open cultivation not being suitable for tomato fruits. Hence, protected cultivation is highly followed in the country. However, the demand for tomatoes is increasing, mainly from the processing industry. Thus, the cultivation area is estimated to increase during the forecast period.
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Seeds resistant to viral and fungal diseases, long-shelf life, and quality attributes traits are driving the tomato seed market
- Tomato is an important vegetable crop widely cultivated in the region. Tomatoes are grown mainly in open fields. Traits resistant to viral diseases such as tomato mosaic virus, tomato yellow leaf curl virus, blossom end rot, powdery mildew, wilt diseases, and nematodes are popularly used for cultivation in the region.
- It has a limited shelf life under ambient conditions, is a highly perishable fruit, and changes continuously after harvesting. Longer shelf life traits help prevent early decay and increase transport capability. Other traits such as uniform ripening, early production, suitability for greenhouse and heated cultivation, less susceptibility to fruit dropping, string against cracking, high lycopene content, and other quality traits such as size, shape, and color of fruits are popular in the region. For instance, major companies breeding and marketing tomato traits are Enza Zaden, Sakata Seeds, Bayer AG, Bejo Zaden BV, KWS SAAT, Takii seeds, Syngenta, BASF SE, and Rijk Zwaan Zaadhandel BV.
- Moreover, varieties with large fruit, red or pink, are mostly favored by consumers in the region. This has led to increased usage of quality attributes traits among the farmers to produce improved tomato varieties for both open fields and protected cultivation. Companies such as Rijk Zwaan Zaadhandel BV and Bayer AG offer these seed varieties.
- The seed companies are producing new tomato seed varieties with traits such as wider adaptability and resistance to diseases to meet the growing demand of growers, and it is expected to help in the market's growth during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Hybrid breeding is highly used in the North American tomato seed market due to the growing demand for seeds with enhanced resistance to common diseases
North America Tomato Seed Industry Overview
The North America Tomato Seed Market is fairly consolidated, with the top five companies occupying 103.40%. The major players in this market are BASF SE, Bayer AG, Groupe Limagrain, Rijk Zwaan Zaadteelt en Zaadhandel B.V. and Syngenta Group (sorted alphabetically).
North America Tomato Seed Market Leaders
BASF SE
Bayer AG
Groupe Limagrain
Rijk Zwaan Zaadteelt en Zaadhandel B.V.
Syngenta Group
Other important companies include Bejo Zaden BV, Enza Zaden, Nong Woo Bio, Sakata Seeds Corporation, Takii and Co.,Ltd..
*Disclaimer: Major Players sorted in alphabetical order.
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North America Tomato Seed Market News
- May 2023: Enza Zaden launched a new line of HREZ tomato varieties that are highly resistant to the tomato brown rugose fruit virus (ToBRFV) and deliver exceptional taste, yield, and quality. The HREZ tomatoes are available in various types, including Roma, Beef, Grape, Cherry, and Cocktail.
- December 2022: Rijk Zwaan launched its first tomato varieties with high resistance to tomato brown rugose fruit virus (ToBRFV) and are compatible with all commercially available rootstocks.
- October 2022: HM Clause, a business unit of Groupe Limagrain, launched its first tomato varieties resistant to Tomato Brown Rugose Fruit Virus (ToBRFV) into the market.
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North America Tomato Seed Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Area Under Cultivation
2.2. Most Popular Traits
2.3. Breeding Techniques
2.4. Regulatory Framework
2.5. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)
3.1. Breeding Technology
3.1.1. Hybrids
3.1.2. Open Pollinated Varieties & Hybrid Derivatives
3.2. Cultivation Mechanism
3.2.1. Open Field
3.2.2. Protected Cultivation
3.3. Country
3.3.1. Canada
3.3.2. Mexico
3.3.3. United States
3.3.4. Rest of North America
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles
4.4.1. BASF SE
4.4.2. Bayer AG
4.4.3. Bejo Zaden BV
4.4.4. Enza Zaden
4.4.5. Groupe Limagrain
4.4.6. Nong Woo Bio
4.4.7. Rijk Zwaan Zaadteelt en Zaadhandel B.V.
4.4.8. Sakata Seeds Corporation
4.4.9. Syngenta Group
4.4.10. Takii and Co.,Ltd.
5. KEY STRATEGIC QUESTIONS FOR SEEDS CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Global Market Size and DROs
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- AREA UNDER CULTIVATION OF TOMATO, HECTARE, NORTH AMERICA, 2017-2022
- Figure 2:
- VALUE SHARE OF MAJOR TOMATO TRAITS, %, NORTH AMERICA, 2022
- Figure 3:
- VALUE SHARE OF TOMATO BREEDING TECHNIQUES, %, NORTH AMERICA, 2022
- Figure 4:
- VOLUME OF TOMATO SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 5:
- VALUE OF TOMATO SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 6:
- VOLUME OF TOMATO SEED BY BREEDING TECHNOLOGY CATEGORIES, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 7:
- VALUE OF TOMATO SEED BY BREEDING TECHNOLOGY CATEGORIES, USD, NORTH AMERICA, 2017 - 2030
- Figure 8:
- VOLUME SHARE OF TOMATO SEED BY BREEDING TECHNOLOGY CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 9:
- VALUE SHARE OF TOMATO SEED BY BREEDING TECHNOLOGY CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 10:
- VOLUME OF HYBRIDS TOMATO SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 11:
- VALUE OF HYBRIDS TOMATO SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 12:
- VALUE SHARE OF HYBRIDS TOMATO SEED BY COUNTRY, %, NORTH AMERICA, 2023 AND 2030
- Figure 13:
- VOLUME OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES TOMATO SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 14:
- VALUE OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES TOMATO SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 15:
- VALUE SHARE OF OPEN POLLINATED VARIETIES & HYBRID DERIVATIVES TOMATO SEED BY COUNTRY, %, NORTH AMERICA, 2023 AND 2030
- Figure 16:
- VOLUME OF TOMATO SEED BY CULTIVATION MECHANISM CATEGORIES, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 17:
- VALUE OF TOMATO SEED BY CULTIVATION MECHANISM CATEGORIES, USD, NORTH AMERICA, 2017 - 2030
- Figure 18:
- VOLUME SHARE OF TOMATO SEED BY CULTIVATION MECHANISM CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 19:
- VALUE SHARE OF TOMATO SEED BY CULTIVATION MECHANISM CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 20:
- VOLUME OF TOMATO SEED SOWN IN OPEN FIELD, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 21:
- VALUE OF TOMATO SEED SOWN IN OPEN FIELD, USD, NORTH AMERICA, 2017 - 2030
- Figure 22:
- VALUE SHARE OF SEEDS SOWN IN OPEN FIELD BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 23:
- VOLUME OF TOMATO SEED SOWN IN PROTECTED CULTIVATION, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 24:
- VALUE OF TOMATO SEED SOWN IN PROTECTED CULTIVATION, USD, NORTH AMERICA, 2017 - 2030
- Figure 25:
- VALUE SHARE OF SEEDS SOWN IN PROTECTED CULTIVATION BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 26:
- VOLUME OF TOMATO SEED BY COUNTRY, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 27:
- VALUE OF TOMATO SEED BY COUNTRY, USD, NORTH AMERICA, 2017 - 2030
- Figure 28:
- VOLUME SHARE OF TOMATO SEED BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 29:
- VALUE SHARE OF TOMATO SEED BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2030
- Figure 30:
- VOLUME OF CANADA TOMATO SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 31:
- VALUE OF CANADA TOMATO SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 32:
- VALUE SHARE OF CANADA TOMATO SEED BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 33:
- VOLUME OF MEXICO TOMATO SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 34:
- VALUE OF MEXICO TOMATO SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 35:
- VALUE SHARE OF MEXICO TOMATO SEED BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 36:
- VOLUME OF UNITED STATES TOMATO SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 37:
- VALUE OF UNITED STATES TOMATO SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 38:
- VALUE SHARE OF UNITED STATES TOMATO SEED BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 39:
- VOLUME OF REST OF NORTH AMERICA TOMATO SEED, METRIC TON, NORTH AMERICA, 2017 - 2030
- Figure 40:
- VALUE OF REST OF NORTH AMERICA TOMATO SEED, USD, NORTH AMERICA, 2017 - 2030
- Figure 41:
- VALUE SHARE OF REST OF NORTH AMERICA TOMATO SEED BY BREEDING TECHNOLOGY, %, NORTH AMERICA, 2023 AND 2030
- Figure 42:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2017-2023
- Figure 43:
- MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2017-2023
- Figure 44:
- VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA, 2023
North America Tomato Seed Industry Segmentation
Hybrids, Open Pollinated Varieties & Hybrid Derivatives are covered as segments by Breeding Technology. Open Field, Protected Cultivation are covered as segments by Cultivation Mechanism. Canada, Mexico, United States are covered as segments by Country.
- Tomato is one of the most important vegetable crops under the solanaceous group, which can be grown both under open field conditions and in greenhouses. North America held the second-largest tomato seed market, valued at USD 132 million in 2022. The United States and Mexico are the largest tomato-producing countries in the region.
- In North America, hybrid tomatoes accounted for a market value of USD 110.4 million, and open-pollinated varieties and hybrid derivatives with a market value of USD 21.6 million in 2022. Hybrids accounted for more share and acreage due to characteristics such as disease resistance, increased shelf life, wider adaptability, high yield, strong stem, crack resistance, and high vigor, which fetch more prices for the growers. The United States is the largest consumer in the region. The tomato hybrid seed consumption in the country increased by 26.3% between 2017-2022.
- Open-pollinated tomato seed varieties are projected to record a CAGR of 7.4% during the forecast period as these seeds are used by growers as they are cost-effective and have higher demand from the local markets, and for fresh market utilization, as tomatoes produced have good taste and color. Except for Canada, North American countries are growing at a higher rate in terms of open-pollinated varieties and hybrid derivatives usage in tomato production because of Canada's climatic and environmental conditions. They had to use more inputs and required high maintenance to cultivate using OPV seeds.
- However, the increased protected cultivation practices in the region, the increase in the processing industry usage of tomatoes, and the increased organic farming acreage are major drivers for both hybrids and OPVs in the region.
| Breeding Technology | |
| Hybrids | |
| Open Pollinated Varieties & Hybrid Derivatives |
| Cultivation Mechanism | |
| Open Field | |
| Protected Cultivation |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest of North America |
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Market Definition
- Commercial Seed - For the purpose of this study, only commercial seeds have been included as part of the scope. Farm-saved Seeds, which are not commercially labeled are excluded from scope, even though a minor percentage of farm-saved seeds are exchanged commercially among farmers. The scope also excludes vegetatively reproduced crops and plant parts, which may be commercially sold in the market.
- Crop Acreage - While calculating the acreage under different crops, the Gross Cropped Area has been considered. Also known as Area Harvested, according to the Food & Agricultural Organization (FAO), this includes the total area cultivated under a particular crop across seasons.
- Seed Replacement Rate - Seed Replacement Rate is the percentage of area sown out of the total area of crop planted in the season by using certified/quality seeds other than the farm-saved seed.
- Protected Cultivation - The report defines protected cultivation as the process of growing crops in a controlled environment. This includes greenhouses, glasshouses, hydroponics, aeroponics, or any other cultivation system that protects the crop against any abiotic stress. However, cultivation in an open field using plastic mulch is excluded from this definition and is included under open field.
| Keyword | Definition |
|---|---|
| Row Crops | These are usually the field crops which include the different crop categories like grains & cereals, oilseeds, fiber crops like cotton, pulses, and forage crops. |
| Solanaceae | These are the family of flowering plants which includes tomato, chili, eggplants, and other crops. |
| Cucurbits | It represents a gourd family consisting of about 965 species in around 95 genera. The major crops considered for this study include Cucumber & Gherkin, Pumpkin and squash, and other crops. |
| Brassicas | It is a genus of plants in the cabbage and mustard family. It includes crops such as carrots, cabbage, cauliflower & broccoli. |
| Roots & Bulbs | The roots and bulbs segment includes onion, garlic, potato, and other crops. |
| Unclassified Vegetables | This segment in the report includes the crops which don’t belong to any of the above-mentioned categories. These include crops such as okra, asparagus, lettuce, peas, spinach, and others. |
| Hybrid Seed | It is the first generation of the seed produced by controlling cross-pollination and by combining two or more varieties, or species. |
| Transgenic Seed | It is a seed that is genetically modified to contain certain desirable input and/or output traits. |
| Non-Transgenic Seed | The seed produced through cross-pollination without any genetic modification. |
| Open-Pollinated Varieties & Hybrid Derivatives | Open-pollinated varieties produce seeds true to type as they cross-pollinate only with other plants of the same variety. |
| Other Solanaceae | The crops considered under other Solanaceae include bell peppers and other different peppers based on the locality of the respective countries. |
| Other Brassicaceae | The crops considered under other brassicas include radishes, turnips, Brussels sprouts, and kale. |
| Other Roots & Bulbs | The crops considered under other roots & bulbs include Sweet Potatoes and cassava. |
| Other Cucurbits | The crops considered under other cucurbits include gourds (bottle gourd, bitter gourd, ridge gourd, Snake gourd, and others). |
| Other Grains & Cereals | The crops considered under other grains & cereals include Barley, Buck Wheat, Canary Seed, Triticale, Oats, Millets, and Rye. |
| Other Fibre Crops | The crops considered under other fibers include Hemp, Jute, Agave fibers, Flax, Kenaf, Ramie, Abaca, Sisal, and Kapok. |
| Other Oilseeds | The crops considered under other oilseeds include Ground nut, Hempseed, Mustard seed, Castor seeds, safflower seeds, Sesame seeds, and Linseeds. |
| Other Forage Crops | The crops considered under other forages include Napier grass, Oat grass, White clover, Ryegrass, and Timothy. Other forage crops were considered based on the locality of the respective countries. |
| Pulses | Pigeon peas, Lentils, Broad and horse beans, Vetches, Chickpeas, Cowpeas, Lupins, and Bambara beans are the crops considered under pulses. |
| Other Unclassified Vegetables | The crops considered under other unclassified vegetables include Artichokes, Cassava Leaves, Leeks, Chicory, and String beans. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases, and Subscription Platforms
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