Market Trends of North America Sugar Substitutes Industry
This section covers the major market trends shaping the North America Sugar Substitutes Market according to our research experts:
Rising Popularity of Stevia
The growth of the stevia market in the country is majorly driven by ingredient demand from the beverage sector, which has been growing at a remarkable pace due to the rise in the United States' diabetic population. As diabetes remains the seventh major cause of death in the United States (according to a report by American Diabetes Association, 2015), the companies are offering beverages, such as sports drinks with stevia as a sugar substitute. With consumers increasingly seeking out non-genetically modified products, manufacturers are investing in growing or sourcing non-GMO stevia leaf to produce the natural sweetener. For instance,
In 2016, Ingredion in partnership with SweeGen, launched Reb D and Reb M, a GMO-free range of stevia.
United States Dominates the Market
The demand for natural sweeteners is primarily due to the health food trend and the rising awareness regarding the harmful effects of excessive sugar consumption. Another major driver is the growing population of overweight, obese, and diabetic patients and the favorable government initiatives to utilize various sugar substitutes and thus resulting in growth of the market. Furthermore, the consumers have been profoundly shifting towards sugar substitutes that are better alternatives for sugar. The most used brands of sugar substitutes in the United States include Splenda, Sweet'N Low, Equal, Truvia, Stevia IN The Raw, Store Brand, Nutrasweet, and other brands.
